mms profile

8/8/2019 MMS Profile

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Bringing solutions to theBusiness Community

MACRO MANAGEMENT

SYSTEMS

Macro Management Systems,P-52, Block A, 2nd Floor,

Carlton Court, Phase II, Ext.D.H.A., Karachi.

Tel:00922135802405-7Fax:00922135802409


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Mission

To provide superior quality of service, setnew standards, introduce new techniques

and methods, in the field ofMarketing ,

Marketing Research, and Training &Development.


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Who we are

Pioneers in Direct Marketing Loads of experience HANDS ON EXPERIENCE with respect to the activation industry no

other marketing or BTL company can match this

Cumulative experience of 20 years of the service industry with majornational & multinational FMCGs

From Business planning and marketing to distribution and Advertising


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So as a company

We understand what Brands are all about be it service or FMCG. We understand the direct marketing mix and have exposure of what works

and what doesnt in terms of P related strategies.

Our marketing research experience makes us understand the Pakistaniconsumer behavior.

We understand the strategic and business implications including KPIs


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Our Expertise

Brand Activation & Sales Promotion Advertising Event Management Marketing Research Training & Development Marketing Consultancy


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Our Associate Companies

Sundial Advertising (Pvt) Limited, Pakistan TouchPoll Pakistan (Pvt) Limited, Pakistan Mubarak Enterprises Qatar


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Insight

Idea

Involvement

Our PhilosophyInsight drives people and businesses


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We have networks within and

Beyond Pakistan

Pakistan Qatar UAE Afghanistan


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1st Activation Agency to register in

the Guinness Book


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We have served major National and Multinationals across

different consumer and industrial categories


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Worlds Largest Football (Doha Bank) 1st Home vending operation (Dalda) 1st Mobile Saloon (Sunsilk) 1st Mobile Kitchen (Planta) 1st Laundry van (Surf Excel) 1st In-Store Doctors Consultation (Novartis Pharma) Store Converter Program (Surf Excel) Neighborhood Program / Mohalla Program (LYL)


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How are we different

from others

Complete business solutions Conceiving an idea, Planning, Training, & execution. Work experience of Pakistan, GCC countries, USA and Canada markets. Well-versed with BTL subject & experience. Have learned the trade by experience & practice in the field. We focus on quality and not volume. We focus on growth and not size/expansion. Our core values i.e. discipline, responsibility and commitment makes us different from

others in the industry. We are a BTL institution. We think BIG, and have the passion to deliver BIG. Our motivation is not profit but respect, fame and recognition. We provide a 360 degree solution

Creative BTL Planning BTL Production / Branding / Fabrication

BTL Execution nationwide MIS Reporting & value added information


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Direct Marketing

Achievements Total contact houses 19.4 million Total sale houses 10.24 million Total kiosks 86.7 K Telemarketing 170K Direct Mail Shots 400K

Pioneers in Direct Marketing


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Key Projects

Operation Red Storm (LYL / Supreme) 2.0 million HH DDS Brite 1.5 million HH Supreme Chabbi Ki Talash Everyday Jolt Activity A-1 Karak Chai, Jeeto Apney Khawab National Foods rural drive Milo School Activity in over 700 schools Dalda Festival Tapal Danedar launch & nationwide merchandise World Largest Football for Doha Bank Morven Gold Float Operation & Concerts in 70 towns Telenor Road Shows in over 150 towns Dettol Chutti Land A-1 Karak Chai Branding & Activation at Lucky Irani Circus. Mobile Kitchen, Mobile Laundry Van, Mobile Salon. Project Comet Loose oil dispensing concept Everyday Whitener Army


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What Are BTL KPIs

Sale is NOT a BTL KPI. Cost per contact is NOT a BTL KPI. Product Liquidation is NOT a BTL KPI. BTL KPIs

Trial of product Experience of product Estimated long-term ROI Number of contacts Quality of contacts Reach & Frequency of Contacts Value of money to customers Building brand equity through BTL


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Activation Services

Activities Product Launches / Event Management Key venue sampling / Instore Activity Free sampling Converter Activity Door to Door/Personal selling Town storming Float/Mobile Operation Kiosk operation Merchandising Telemarketing Database Marketing Cooking classes School/college activity Mohalla Programs


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Our Strong Areas

Karachi Hyderabad - Sukkur Lahore Gujranawala Faisalabad Sarghoda Rawalpindi Islamabad Attock Abbotabad


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Products Handled

Surf Excel Superactive Surf Brite Washing Powder Bonus Washing Powder Max Dish Washing Bar Colgate Toothpaste Express Washing Powder Max Paste Palmolive soap

Lux soap Close-Up Toothpaste Lovable undergarments Feminex Napkins Milo Nestle Everyday Cadbury Continental Biscuits Wheel washing powder Dalda oil/banaspati Dalda Lajawab Planta cooking oil Finis Spade threads

Dettol Veet Hair Removing Cream Activ Air Skimz Milk Drinking Yogurt Lipton Yellow Label Lipton danedar/ Boil-o-bag Supreme Tea Kenya Mixture

Lipton Tiger Lifebouy Gold Harpic Bleach Crisp Starch spray Preen stain remover Calgon water softener Robin crisp Mortien odorless Oven cleaner Fair & Lovely Sunsilk shampoo Gillette Sensor Blueband Margarine Tang


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Direct Marketing (clients)

Unilever Pakistan Colgate Palmolive Reckitt & Benckiser Nestle Pakistan Ltd. National Foods Askari Mobil Novartis Pharma Lakson Tobacco Chaudery Dairies Packages Lovables USA Rafhan Maize Tapal Tea J.P. Coats

HOM Cadbury Pakistan Ltd Engro Foods Medics Laboratories SC Johnson Gillette Pakistan Continental Biscuits Ismail Industries Lawrencepur Philips Doha Bank (Qatar)


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Cadbury Stall at Dawn Lifestyle Islamabad


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Lifebuoy School Activity


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Cadbury Stall at Dawn Lifestyle Karachi


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Cadbury Stall at Park Towers


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Veet Bachat Bazaar Stall


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Walls Moo Activity at Naheed Store


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Dettol Converter Activity


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Ponds And Sunsilk College Activity


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Milo School Activity


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Worlds Largest Football Created by Macro Management Systems


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Supreme Family Mela at Sindbad


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Sunsilk Mobile Saloon


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EVENT MANAGEMENT

A place or venue where people get together for a same purpose isan event. Our creative departments understand and constructcreative, dynamic and focused events for our customers.

You need to setup a conference, product launch, annual meeting,employees day, monthly sales meeting, travel abroad for aworkshop, or just provide a vacation full of entertainment andenjoyment.

Our Strengths Highly experienced & innovative event management staff. Marketing professionals. Strategic & creative planners. One window solutions. In-house designing & printing collateral.

In-house fabrication facility.


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Event Management (clients)

Unilever Johnson & Johnson Pvt Ltd. Adamjee Insurance ReckittBenckiser Continental Biscuits Limited Novartis Pharma

British Petroleum Colgate Palmolive Microsoft Pakistan SMEDA College of Business

Management

Doha Bank Philips Electrical Company Cadburry Pakistan


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Marketing Research

Marketing research is a critical part of the marketingintelligence systems; it helps to improve management

decision making by providing relevant, accurate andtimely (RAT) information.

MMSs responsibility in marketing research function is toprovide information that will help detect problems and

opportunities, and then if necessary, to learn enough tomake decision as to what marketing program would

result in the greatest response.


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OUR STRENGTHS (MR)

Customized Customer Service On-Time Delivery of Reports Advance Statistical Analysis Superior Quality of Data Proper Control on Field

Cost Effectiveness


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Marketing Research/Surveys

Pre & Post TrackingStudy.

Pre & Post Launch Study Advertisement & Media

Research

Packaging Research Concept & ProductTesting

Brand Image Study Usage & Attitude Study Trade & Retail Survey Pricing Research

Focus Groups Discussion In-depth Interviews Customer Satisfaction

Survey

Employee SatisfactionSurvey

Doctors/Chemist Survey Mystery Shopper Survey Telephone surveys CATI Projects Brand Image Study Benchmarking Study


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Our SystemData Processing

Data analysisData interpretation

Data reporting

Quality CheckBack Check

VerificationData Entry

Field materialField planning

Field TrainingField work

Research PlanningResearch Design

Questionnaire Designing

Research BriefResearch Proposal


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Quality Control

We understand that the actual quality of the product will be based in the roots, in thiscase fieldwork, and therefore we have the following field quality assurancesteps.

Careful selection , evaluation and grading of team members. Matching of profile of team members with those of respondents. Professional training using manuals and classroom briefing from experienced

trainers. Pre-testing of atleast 5-7 interviews. Practice interviews, and mock interviewing sessions. Evaluate interviewers performance through field accompaniment and/or tape

recorded interviews. In-take edit: Checking consistency, quality and meaningfulness of responses

right in front of interviewers.

Verification of coding and through re-checking of coded questionnaire. Verification: Re-interviewing 10-15% respondents to verify accuracy of

responses. Double punch of 25% data will be practiced. Proofing and checking of variable/value labels before data processing. Cross examination of analysis program by senior analyst. Thorough review of statistical tables before writing summary of findings.


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Marketing Research (Clients)

IBM Unilever Pakistan Ltd Colgate Palmolive LUMS - Lahore ReckittBenckiser Tapal Tea Company Honda Dealership Microsoft Gulf National Bank Cadburry Pakistan Microsoft J&P Coats Pakistan

Lakson Tobacco Company Toyota Pakistan Oracle Pakistan

Pakistan State Oil Johnson & Johnson Cyanamid Philips Electrical Merck Marker Glaxo SmithKline Novartis Pharma Herald Magazine Cera-e-Noor Standard Chartered Siemens Pakistan Sony Pakistan

Caltex Oil Pakistan Shell Pakistan Nestle


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Training & Development

SMEDA College of Business Management Islamic Chamber of Commerce

and Industries

UNDP Doha Bank, Qatar ReckitBenckiser Qatar Foundation (Qatar) Memon Foundation Pfizer Laboratories Disney Food International M. Arif Brothers Awan & Company Mehran Melamine Karim Textile

TOPICS

Salesforce managementBrand managementMarketing researchPositive thinkingJourney towards greatnessLeadership ProgramBrand activationEntrepreneurshipHow to handle people5 Cs of communication4 Disciplines of ExecutionCustomer ServicesNegotiating SkillsPersonality & Trait Development


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Training Philosophy

Training Methods Interactive program Group discussion Group exercises Playgroups

Training Materials Multimedia Tools Handouts Audio / video programs

Trainers Professional , experienced & foreign qualified team Exposure of local and international markets


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Training Programs

Winning customers through relationship (CRM) Good To Great Leadership Winning ways of marketing Making others to say I Do (Negotiating Skills) Effective ways of selling (Sales force Management) Activate your Desires (Brand Activation) Dress To Kill (Personal grooming) Proven technique to success (Positive Thinking) Playing with Beliefs (Brand Positioning) Brand Architecture (Brand key Development) Strategic Marketing Development Increase performance (Line managers) Ultimate boss is the Customer (Retail Management)


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MMS OFFICES

Head Office (Karachi) P-52, Block A, 2nd Floor, Carlton Court, Phase II Ext. DHA. Tel: 021-35802405-07 Fax: 021-35802409

Regional Office (Lahore) Suite # 8, Lahore Plaza, Block-10/B-1. Tel: 042-5152991

Field Office (Sialkot) 35/175. Chowk imam sahib, Sialkot. Tel: 0432-591636

Field Office (Rawalpindi) Office # 1, 3rd Floor, Grace Plaza, 5th Road, Satellite Town,

Rawalpindi. Tel: 0300-580-0744


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MMS NETWORK

Lahore Multan D. G. Khan Bahawalpur Rawalpindi Gujranawala Sarghoda Faisalabad Karachi Hyderabad Sukkur Peshawar

Sheikhupura, Kasur, Okara Khaniwal, Sahiwal, Vehari, Lodhran layya Muzzafargarh, Rajanpur Bahawalnagar, Rahim Yar Khan Attok, Chakwal, Jehlum Gujrat, Sialkot, Narrowal, Daska Mianwali, Khoshab, Bhakkar Jhang, TT Singh Thatta, Badin, Dadu Jaccobabad, Shikarpur, Ghotki Sawabi, Mengora, Noshera, Charsadda


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We offer

Innovation & Planning Creative Thinking Introduce new ideas in direct marketing

Warehousing Storage of all direct marketing material Storage of POS material Maintenance of fixed assets related to brand activation Cost effective sharing and usage of DM material.

Centralized Reporting & Quality Assurance Streamline the reporting procedure Establish and monitor standards for all direct marketing activities Make quarterly direct marketing analysis Back check direct marketing activities

Fabrication & Branding Innovate, design and fabricate direct marketing material for various activities.

Flawless Execution Execution of direct marketing activities Planning of direct marketing activities Ensuring quality at operational level


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Why MMS ??

Twelve Years of Direct Marketing Experience in Pakistan. Five years experience of Direct Marketing in USA. One year Direct Marketing experience in UAE & Qatar. Understanding of Direct Marketing as a subject. National & international coverage. Experience of handling various types of direct marketing activities. MMS is known to be cost effective agency. In-House creative agency support by Sundial Advertising. In-House marketing research support. In-House fabrication and construction support. Three years Experience of working with ReckittBenckiser.

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