more money, less work: discover, protect & monetize the hidden assets in your business
DESCRIPTION
Mark Getty said that intellectual property is the oil of the 21st Century. The problem is, most small businesses don’t even know they’re swimming in it. In this presentation, Rachel Rodgers, attorney to entrepreneurs and the co-author of Small Business Bodyguard, showed small business owners: - What intellectual property really looks like for small businesses and how they are already creating it, - Why intellectual property is incredibly valuable and how to create new revenue streams from it without creating more work to do, - How just a few simple legal tools can protect their intellectual property and save small businesses untold amounts of money, time and headaches (some of this can be done without a lawyer!), - Actions you can take now to start profiting from the intellectual property you’ve already created. In this presentation at ICON14, Rachel shared stories from her own experiences as a small business owner as well as numerous stories from her clients, from solopreneurs to tech startups, who have discovered, sold and licensed the hidden intellectual property in their businesses.TRANSCRIPT
![Page 1: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/1.jpg)
![Page 2: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/2.jpg)
![Page 3: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/3.jpg)
![Page 4: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/4.jpg)
![Page 5: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/5.jpg)
![Page 6: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/6.jpg)
![Page 7: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/7.jpg)
![Page 8: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/8.jpg)
![Page 9: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/9.jpg)
![Page 10: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/10.jpg)
![Page 11: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/11.jpg)
![Page 12: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/12.jpg)
![Page 13: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/13.jpg)
![Page 14: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/14.jpg)
![Page 15: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/15.jpg)
![Page 16: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/16.jpg)
![Page 17: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/17.jpg)
![Page 18: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/18.jpg)
![Page 19: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/19.jpg)
![Page 20: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/20.jpg)
![Page 21: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/21.jpg)
![Page 22: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/22.jpg)
![Page 23: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/23.jpg)
![Page 24: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/24.jpg)
![Page 25: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/25.jpg)
![Page 26: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/26.jpg)
![Page 27: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/27.jpg)
![Page 28: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/28.jpg)
![Page 29: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/29.jpg)
![Page 30: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/30.jpg)
![Page 31: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/31.jpg)
![Page 32: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/32.jpg)
![Page 33: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/33.jpg)
![Page 34: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/34.jpg)
![Page 35: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/35.jpg)
![Page 36: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/36.jpg)
![Page 37: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/37.jpg)
![Page 38: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/38.jpg)
![Page 39: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/39.jpg)
![Page 40: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/40.jpg)
![Page 41: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/41.jpg)
![Page 42: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/42.jpg)
![Page 43: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/43.jpg)
![Page 44: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/44.jpg)
![Page 45: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/45.jpg)
![Page 46: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/46.jpg)
![Page 47: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/47.jpg)
![Page 48: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/48.jpg)
![Page 49: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/49.jpg)
![Page 50: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/50.jpg)
![Page 51: More Money, Less Work: Discover, Protect & Monetize the Hidden Assets in Your Business](https://reader034.vdocuments.us/reader034/viewer/2022051608/5456ec78af79592b448b4fe2/html5/thumbnails/51.jpg)