Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise

Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise

• How to Monetize yourself (or your CEO)• The 95% Rule• The Brittney Spears Model• Positioning yourself for a future/career• The ‘I have no time’ strategy• Our goal - Do 1 thing kinda good

Wall Street Journal

FOX Business TV

Facebook ‘pink lemonade shoes’

@JayBerkowitz

Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise

Follow your Passion!

Marcus Sheridan Virginia and MarylandBuilding fiberglass pools and educating the world

about pools at riverpoolsandspas.com

“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”

“The disease of knowledge – everybody suffers from itChange how we think. Put yourself on their level. Write at the level of a kindergartener.They don’t want to know how smart we are they want our knowledge”

Flickr Photo Credit Florador

• What blogs do you read• Who do you like to hang out with • If you could do anything this Saturday,

what would it be?• What do you know more about than 95%

What is your Passion?

Create your own Home Base

Flickr Photo Credit Ed Yourdan

Blog = a simple website

If you can write an eMail you can Blog

Set up a ‘blog’ at WordPress.org

As easy as an email

Create links

Flickr Photo Credit Sergey Golonkin

Add an image (Flickr.com, iStockPhoto.com)

Flickr Photo Credit Sergey Golonkin

Add an image

Flickr Photo Credit Sergey Golonkin

• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month

earn an average of $75,000

Affiliate Banners

Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received

$39,900 from 1,450 people

$5 - $2500

• WordPress.org• Point to your own Domain• Ask 20 questions• Blog 2 times per week• Monetize through AdSense, Affiliate,

Sponsors, Subscribers• IZEA Pay Per Post

Flickr Photo Credit Ed Yourdan

Blog = Home Base

Dr. Hilaine Smith

Make Lots of ‘friends’!

Facebook ‘Profile’

Facebook Fan Page

433,928 Likes333,250 Talking About This

77.0%

121,734 Likes3,128 Shares

33,570 Comments

help people

twitter.com/JayBerkowitz

Follow people with Common Interests

follow people with common interests

make lots of friends!

• Friends = a network of opportunity• Follow those with common interests• Help People• Recognize and Interact – Blogs, Social• How will you build friends?• Monetize through trust built with your

list

iJustine

video

• YouTube is the #3 website and #2 search engine• Quality is not important• Product Reviews• How –to’s• Answer questions• Create you own YouTube Channel• Regular Schedule • Monetize through advertising and traffic

Loooonnnng sales letter

Sideways Sales Letter

Kajabi.com

Info Product Launches

• Jeff Walker invented ‘Product Launch Formula’• Free Content, List Build, Relationship,

Limited Time Offer…then Create Product

Britney Spears Model

Ten Golden Rules eNewsletter

Cascade Content!

Facebook ‘pink lemonade shoes’

Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise

• Find passion• Set up a Blog as Home base• Build Subscribers/followers/ Likes /YouTube

Subscribers• eBook / permission to re-market

• Video• Info Products • Cascade Content

Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise

• Top 10 Priorities - do 1 thing today!• Please ‘pay-it-forward’• Be my friend! Linked In, Twitter

@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• Website build outs

• Q&A