module 6: research to practice – community engagement

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Module 6: Research to Practice – Community Engagement TRANSCRIPT Page 1 Slide 1: Introduction Hello. My name is Anh Tran. I am an Assistant Professor in the Department of Community and Family Medicine at Duke University School of Medicine. Today I will be presenting Module 6: Research to Practice. This module is comprised of three sections, and this one covers the topic of Community Engagement. This Research to Practice module is one in a series created through funding from the Centers for Disease Control and Prevention and the Association for Prevention, Teaching and Research. Slide 2: Acknowledgements APTR wishes to acknowledge the following individuals who developed this module. Slide 3: Presentation Objectives The objectives of this module are the following: First, to define the concept of community, community health, and community engagement. Second, to identify and define the fundamental principles of working with a community. Third, to list actions to implement the aims of the fundamental principles of community engagement. Fourth, to explain some of the complexities of working with a community, which can include social, political, ethical and financial factors. Finally, to delineate a structured process to plan for community health programs. Developed through the APTR Initiative to Enhance Prevention and Population Health Education in collaboration with the Brody School of Medicine at East Carolina University with funding from the Centers for Disease Control and Prevention Community Engagement Developed through the APTR Initiative to Enhance Prevention and Population Health Education in collaboration with the Brody School of Medicine at East Carolina University with funding from the Centers for Disease Control and Prevention Community Engagement APTR wishes to acknowledge the following individuals who developed this module: Anh Tran, PhD, MPH Duke University School of Medicine , Department of Community & Family Medicine Duke Center for Community Research Victoria S. Kaprielian, MD, FAAFP Duke University School of Medicine , Department of Community & Family Medicine This education module is made possible through the Centers for Disease Control and Prevention (CDC) and the Association for Prevention Teaching and Research (APTR) Cooperative Agreement, No. 5U50CD300860. The module represents the opinions of the author(s) and does not necessarily represent the views of the Centers for Disease Control and Prevention or the Association for Prevention Teaching and Research. APTR wishes to acknowledge the following individuals who developed this module: Anh Tran, PhD, MPH Duke University School of Medicine , Department of Community & Family Medicine Duke Center for Community Research Victoria S. Kaprielian, MD, FAAFP Duke University School of Medicine , Department of Community & Family Medicine This education module is made possible through the Centers for Disease Control and Prevention (CDC) and the Association for Prevention Teaching and Research (APTR) Cooperative Agreement, No. 5U50CD300860. The module represents the opinions of the author(s) and does not necessarily represent the views of the Centers for Disease Control and Prevention or the Association for Prevention Teaching and Research. 1. Define the concept of community, community health, and community engagement. 2. Identify and define the fundamental principles of working with a community. 3. List actions to implement the aims of the fundamental principles of community engagement. 4. Explain some of the complexities of working with a community. 5. Delineate a structured process to plan for community health programs. 1. Define the concept of community, community health, and community engagement. 2. Identify and define the fundamental principles of working with a community. 3. List actions to implement the aims of the fundamental principles of community engagement. 4. Explain some of the complexities of working with a community. 5. Delineate a structured process to plan for community health programs.

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Page 1: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 1

Slide 1: Introduction

Hello. My name is Anh Tran. I am an Assistant

Professor in the Department of Community and

Family Medicine at Duke University School of

Medicine. Today I will be presenting Module 6:

Research to Practice. This module is comprised

of three sections, and this one covers the topic of

Community Engagement. This Research to

Practice module is one in a series created through funding from the Centers for Disease

Control and Prevention and the Association for Prevention, Teaching and Research.

Slide 2: Acknowledgements

APTR wishes to acknowledge the following

individuals who developed this module.

Slide 3: Presentation Objectives

The objectives of this module are the following:

First, to define the concept of community,

community health, and community engagement.

Second, to identify and define the fundamental

principles of working with a community. Third, to

list actions to implement the aims of the

fundamental principles of community

engagement. Fourth, to explain some of the complexities of working with a community,

which can include social, political, ethical and financial factors. Finally, to delineate a

structured process to plan for community health programs.

Developed through the APTR Initiative to Enhance Prevention and Population

Health Education in collaboration with the Brody School of Medicine at East

Carolina University with funding from the Centers for Disease Control and

Prevention

Community Engagement

Developed through the APTR Initiative to Enhance Prevention and Population

Health Education in collaboration with the Brody School of Medicine at East

Carolina University with funding from the Centers for Disease Control and

Prevention

Community Engagement

APTR wishes to acknowledge the following individuals who developed this module:

Anh Tran, PhD, MPHDuke University School of Medicine , Department of Community & Family MedicineDuke Center for Community Research

Victoria S. Kaprielian, MD, FAAFP Duke University School of Medicine , Department of Community & Family Medicine

This education module is made possible through the Centers for Disease Control and Prevention (CDC) and the

Association for Prevention Teaching and Research (APTR) Cooperative Agreement, No. 5U50CD300860. The module

represents the opinions of the author(s) and does not necessarily represent the views of the Centers for Disease

Control and Prevention or the Association for Prevention Teaching and Research.

APTR wishes to acknowledge the following individuals who developed this module:

Anh Tran, PhD, MPHDuke University School of Medicine , Department of Community & Family MedicineDuke Center for Community Research

Victoria S. Kaprielian, MD, FAAFP Duke University School of Medicine , Department of Community & Family Medicine

This education module is made possible through the Centers for Disease Control and Prevention (CDC) and the

Association for Prevention Teaching and Research (APTR) Cooperative Agreement, No. 5U50CD300860. The module

represents the opinions of the author(s) and does not necessarily represent the views of the Centers for Disease

Control and Prevention or the Association for Prevention Teaching and Research.

1. Define the concept of community, community health, and community engagement.

2. Identify and define the fundamental principles of working with a community.

3. List actions to implement the aims of the fundamental principles of community engagement.

4. Explain some of the complexities of working with a community.

5. Delineate a structured process to plan for community health programs.

1. Define the concept of community, community health, and community engagement.

2. Identify and define the fundamental principles of working with a community.

3. List actions to implement the aims of the fundamental principles of community engagement.

4. Explain some of the complexities of working with a community.

5. Delineate a structured process to plan for community health programs.

Page 2: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 2

Slide 4: What is Community?

What is community? A community can be

conceptualized as a group of people who are

linked by social ties, share common perspectives

or interests, and/or may or may not share a

geographic location. What are some groups that

could be defined as a community? A community

could be, for example, seniors living in a low-

income housing facility or it could be students and staff in a local school system or a

community could be all the neighbors in a subdivision or a group of people at a worksite.

Slide 5: What is Community Health?

What is community health? Community health is

a clinical discipline that combines health delivery

and public health. Nationally there is a growing

emphasis on using community-engaged service

to develop programs to address the health needs

of communities. Multi-disciplinary, innovative

and collaborative programs can meet

communities’ needs for clinical services, health education, and health promotion and

disease prevention programs. Such programs can develop new ways to serve

populations who face barriers to care within the traditional medical system. Working

with the community can be an exciting and rewarding process. A community setting

offers the opportunity to proactively address patients' health needs but also presents

different challenges than working in a conventional clinical setting. Programs can range

from a one-time medical screening event to an ongoing educational program for

community residents. No matter the size or scope of a community health project, many

of the basic steps are the same. Of equal importance is understanding the approach to

use when working in the community. Health professionals and health learners should be

respectful, consider the program a collaboration and be able to compromise. The process

of developing a community health program requires sensitivity, commitment, flexibility

and diplomacy. Therefore, a second component of community health is to develop

programs that build bridges between medical centers and communities by using

evidence-based medicine, public health methods, and infrastructure and health care

delivery resources. This enables practitioners to see people within their social, cultural

and political contexts and to become more aware of the social determinants of health.

A group of people who:

Are linked by social ties

Share common perspectives or interests

May or may not share a geographic location

A group of people who:

Are linked by social ties

Share common perspectives or interests

May or may not share a geographic location

Clinical discipline that combines health care delivery and public health. By combining these fields, health care is moved beyond

medical centers and into communities.

Develop programs that build bridges between medical centers and communities by using: Evidence-based medicine

Public health methods

Infrastructure and health care delivery resources

Clinical discipline that combines health care delivery and public health. By combining these fields, health care is moved beyond

medical centers and into communities.

Develop programs that build bridges between medical centers and communities by using: Evidence-based medicine

Public health methods

Infrastructure and health care delivery resources

Page 3: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 3

Slide 6: What Are the Advantages of Community

Health for Practitioners?

What are the advantages of community health

for practitioners? First, we can see more than

one patient at a time. Many practitioners find

themselves frustrated with the limits of caring

for one patient at a time, especially since they

have limited time to spend with each patient.

Health problems are intimately linked to the social, cultural and economic conditions in

which patients live. Secondly, community health enables practitioners to have a broader

impact on health and to affect health problems at earlier stages. Third, working with

groups to change health behaviors can be more cost effective than working one on one.

Ultimately, effective and well-developed community health programs can have a

sustained impact on the health of a community.

Slide 7: What is Community Engagements?

What is community engagement? The Centers

for Disease Control and Prevention defines

community engagement as “the process of

working collaboratively with and through groups

of people affiliated by geographic proximity,

special interest, or similar situations to address

issues affecting the well-being of those people.”

Can reach more than one patient at a time

Broader impact on health

More cost effective

Effective and well developed community health programs can have a sustained impact on the health of a community.

Can reach more than one patient at a time

Broader impact on health

More cost effective

Effective and well developed community health programs can have a sustained impact on the health of a community.

The Centers for Disease Control and Prevention (CDC) defines community-engagement as:

“The process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, or similar situations to address issues affecting the well-being of those people.”

(CDC/ATSDR Committee on Community Engagement,1997)

The Centers for Disease Control and Prevention (CDC) defines community-engagement as:

“The process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, or similar situations to address issues affecting the well-being of those people.”

(CDC/ATSDR Committee on Community Engagement,1997)

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Module 6: Research to Practice – Community Engagement

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Page 4

Slide 8: Population Health and Ethical

Considerations

Many health problems can best be addressed at

the population level. However, there are ethical

concerns when health care providers design

health programs for populations, such as: First,

there is the problem of making assumptions

about the health needs of a group. This raises

ethical issues concerning the rights of self-determination. Although a group may share

characteristics with other communities, practitioners should not make assumptions

about a group’s health concerns or behaviors. Secondly, there is often the oversight of

not meeting with community members to discuss health issues and solicit feedback. To

respect each community's history and culture it is necessary to meet with community

members to discuss health issues. Community members will then have an opportunity

to present their concerns about health issues in their community. This information and

the process of listening to community members should inform the design and

implementation of community health programs. To give you an example, social class can

be a large factor in the determination of health needs. A college educated, middle-

class African American may have different health concerns from those of a lower-

income, less educated African American community. Depending on either individual to

speak for the health needs of all the community's African Americans deprives community

members from communicating their own ideas about their health needs. In a

similar example, the Latino population in the US is not homogeneous. Mexicans may

have different health issues than Nicaraguans. Health needs may be determined by class,

race and occupation both in the country of origin and in the US.

Making assumptions about the health needs of a group

Not meeting with community members to discuss health issues and solicit feedback

Making assumptions about the health needs of a group

Not meeting with community members to discuss health issues and solicit feedback

Page 5: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 5

Slide 9: The Legacy of Insensitive Research in

Community Settings

The Legacy of Insensitive Research in Community

Settings: It is often not clear to the community

that they get anything out of being

"experimented on." It is important to remember

this history, especially during the process of

developing a community health programs.

Historically, some communities have felt over-researched – such as more marginalized

communities including people of color, lesbian/gay/bisexual/transgender communities,

new immigrants and refugees, people with HIV/AIDS, and/or native born people. The

experience of the participants in the Tuskegee syphilis experiments and the subsequent

fall-out when that became public news added greatly to the distrust among many

marginalized community members and the organizations serving them towards

researchers and research in general. Secondly, researchers come to give data and don’t

give back. This is what Aboriginal people in Canada, for example, refer to as ‘helicopter

research” and others have called it “parachute research” and drive-by

research.” Researchers “fly in” to reserve communities, administer surveys, and leave.

Bullet 3: Third, communities may feel that researchers will “drain” their resources.

Researchers may hamper the work of the community’s mission (for example, taking staff

away from their usual responsibilities to attend meetings and perform tasks related to

the research). Bullet 4: Finally, “turf issues” among community members can hinder

trust. Community groups may be in direct competition for scarce funding dollars which

may lead to feelings of “why do we need to spend money to research what we already

know”? Therefore, your respectful approach and demeanor, and your clarity about your

purpose and the project, create trust that helps the project advance, and builds

willingness for members of the community to work with you, and other university

colleagues, in the future.

Some communities feel over-researched.

Researchers come to take data and don’t give back.

Communities may feel that researchers will “drain” their resources.

“Turf issues” among community members can hinder trust.

Some communities feel over-researched.

Researchers come to take data and don’t give back.

Communities may feel that researchers will “drain” their resources.

“Turf issues” among community members can hinder trust.

Page 6: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 6

Slide 10: Fundamentals for Working With the

Community

Fundamentals for Working with the Community:

The following slides summarize seven

fundamental concepts for working with the

community. They include detailed information

as well as actions which will help

outsiders become more familiar with how best to

work in a community.

Slide 11: Fundamental 1: Understand the

community context and geography

Fundamental 1: Understand the community

context and geography. We encourage you to

look at factors that contribute to how the

community views someone from your institution

or any other service-providing agency. Consider

historical events that have shaped the

community’s views. Understand community views about health care and your institution.

Identify the main neighborhoods and their characteristics. Be familiar with health-related

organizations serving these neighborhoods.

Slide 12: Actions

Some possible actions include: Identify people at

various local health-related organizations to

whom you can speak to learn more about the

community. Good starting points could be

leadership at the local/county health

department, department of social services,

and/or school(s) of public health in the area.

Secondly, talk to people to get a better understanding of impacting matters such as race

relations, political issues, and social and environmental conditions. Third, read about the

history of the area. Fourth, read the local paper to know current issues.

Understand community context/geography Respect social customs Respect cultural beliefs and behaviors Recognize that people communicate differently Be approachable Observe community etiquette Work towards becoming culturally competent

Understand community context/geography Respect social customs Respect cultural beliefs and behaviors Recognize that people communicate differently Be approachable Observe community etiquette Work towards becoming culturally competent

Do an inventory clinical resources social services other agencies

Talk to people race relations political issues social and environmental conditions

Read about history of the area

Read the local paper to know current issues

Do an inventory clinical resources social services other agencies

Talk to people race relations political issues social and environmental conditions

Read about history of the area

Read the local paper to know current issues

Page 7: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

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Page 7

Slide 13: Fundamental 2: Respect social customs

Fundamental 2: Respect social customs. It is

important to value peoples' opinions and

personal space. Societies have different norms

concerning issues such as: how close to stand to

another person when talking, whether people

touch each other during a greeting, how much

body language and expression people display

while speaking, how much eye contact is appropriate during a conversation, how formal

language should be with a new acquaintance, how open to be with people in positions of

authority, what topics and what personal information can be discussed in a private

conversation or with a group.

Slide 14: Actions

Some possible actions include: First, observe

how much community members interact with

each other and with visitors. Next, be aware of

group norms regarding physical contact. Some

people are comfortable with a verbal greeting,

some prefer to shake hands and others will give

a hug. As people get to know you they may treat

you differently, more like a friend than a colleague. Finally, unless directed otherwise,

address people formally, not by first name. Ultimately, the key point to remember is to

always try to respect the views and decision of community members.

Slide 15: Fundamental 3: Respect cultural

beliefs and behaviors

Fundamental 3: Respect cultural beliefs and

behaviors. Culture can be thought of as an

integrated pattern of learned beliefs and

behaviors that are shared among a group of

people. Beliefs and behaviors can include styles

of communication, ways of interacting, views on

roles and relationships, values, practices, and customs. Try to respect the different

cultural beliefs and behaviors of others which may differ from your own, such as issues

regarding: appropriate roles of males and females in society, reverence for elders,

appropriate dress, the importance of education, wealth and status and the role money

plays in religious ceremonies.

Observe how community members interact with each other and with visitors.

Be aware of group norms regarding physical contact.

Unless directed otherwise, address people formally, not by first name.

Ultimately respect the views and decisions of community members.

Observe how community members interact with each other and with visitors.

Be aware of group norms regarding physical contact.

Unless directed otherwise, address people formally, not by first name.

Ultimately respect the views and decisions of community members.

Page 8: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 8

Slide 16: Actions

Some possible actions include: Observe

interactions carefully to develop sensitivity to

cultural differences. For example, does your

group of interest say grace together before a

meal? Do they begin meetings with a

prayer? How do they introduce themselves? Do

they identify themselves by their jobs, their

churches, their families, or by their volunteer activities? How do they end a meeting?

Next, respect cultural differences when interacting with community members. For

example, notice if people interrupt each other during meetings, how much deference is

shown to older people, how loudly people speak. Is it acceptable to criticize someone

during a meeting even if they are not present? Finally, understand the role that cultural

plays in overall health care, prevention attitudes, and treatment decisions. For example,

do cultural beliefs encourage more fatalistic attitude regarding prevention and/or

treatment? When discussing treatment decisions, does a male elder need to be present

and/or make the final decision?

Slide 17: Fundamental 4: Recognize that people

communicate differently

Fundamental 4: Recognize that people

communicate differently. For example, within

communities, there are often accent and

language use differences which are related

to race or social class. Word usage may be

different among age groups within a

community. When trying to understand or use a language that you do not know well ask

for help; there may be false cognates which are words that sound like English, but have a

different meaning from the word in English.

Observe interactions carefully to develop sensitivity to cultural differences.

Respect cultural differences when interacting with community members.

Understand the role that culture plays in:

Overall health care Prevention attitudes Treatment decisions

Observe interactions carefully to develop sensitivity to cultural differences.

Respect cultural differences when interacting with community members.

Understand the role that culture plays in:

Overall health care Prevention attitudes Treatment decisions

Page 9: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

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Page 9

Slide 18: Actions

Some possible actions include: Awareness of

regional speech differences, cultural variations in

meaning of words. Maintain eye contact and

general communication with the person

speaking, especially when working with

interpreter. Ask questions if you do not

understand what is being said. Paraphrase what

you think the person said to make sure you have understood them.

Slide 19: Fundamental 5: Be friendly,

approachable, and attentive in order to learn

from community members

Fundamental 5: Be friendly, approachable, and

attentive in order to learn from community

members. Be accepting of all members of the

community. One of the responsibilities of

community work is to welcome the opportunity

to work with every community member. Use good judgment — you are representing

your institution. Take care not to do anything that might offend a community

member. Treat others with the respect with which you would want to be treated.

Slide 20: Actions

Possible actions include: remember that you are

a guest when you are visiting in a community. Be

open and ready to learn. Be patient and polite.

Take the time to listen carefully to community

stories and discussions.

Awareness of:

regional speech differences cultural variations in meaning of words

Maintain eye contact /general communication with the person speaking.

especially when working with interpreter

Ask questions if you do not understand what is being said.

Paraphrase what you think the person said to make sure you have understood them.

Awareness of:

regional speech differences cultural variations in meaning of words

Maintain eye contact /general communication with the person speaking.

especially when working with interpreter

Ask questions if you do not understand what is being said.

Paraphrase what you think the person said to make sure you have understood them.

Remember that you are a guest when you are visiting in a community.

Be open and ready to learn.

Be patient and polite. Take the time to listen carefully to community stories and discussions.

Remember that you are a guest when you are visiting in a community.

Be open and ready to learn.

Be patient and polite. Take the time to listen carefully to community stories and discussions.

Page 10: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 10

Slide 21: Fundamental 6: Observe community

etiquette

Fundamental 6: Observe community etiquette.

Follow through on your commitments. Be

flexible; plans often change. When presenting a

project, follow the protocols that exist within the

community.

Slide 22: Actions

Some possible actions include: First, as a

representative of your institution, be mindful of

being on time and of your overall presentation.

When working in community settings, it is best

to dress professionally to show respect.

However, do observe community norms and be

ready to alter your sense of time and appearance

to conform to that of the community. If not sure how to dress or how to negotiate

community norms, ask a community member. Be aware of the hierarchy of power and

of gatekeepers who may provide helpful insight and information or who may not support

your project if they feel they have been left out or slighted. The gatekeepers of a

community can be formal, recognized leaders such as the pastor at a church or the

president of a neighborhood association, or they may be informal such as long term

residents.

Slide 23: Fundamental 7: Work towards

becoming culturally competent

Fundamental 7: Work towards becoming

culturally competent. Cultural competence is a

developmental process, not an end result. It is a

continual process which encourages awareness

of one's own social and cultural

assumptions while learning about the culture

and beliefs of others. As defined by the DHH Office of Minority Health in 2001, cultural

competence can be conceptualized as: “A set of congruent behaviors, attitudes, and

policies that come together in a system, agency, or among professionals that enables

effective work in cross-cultural situations.”

As a representative of your institution, be mindful of being on time and of your overall presentation.

If not sure of how to dress or how to negotiate community norms, ask a community member.

Be aware of the power hierarchy and of community gatekeepers who can provide helpful insight.

As a representative of your institution, be mindful of being on time and of your overall presentation.

If not sure of how to dress or how to negotiate community norms, ask a community member.

Be aware of the power hierarchy and of community gatekeepers who can provide helpful insight.

Page 11: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 11

Slide 24: Actions

Possible actions to increase your cultural

competency for community work include:

Examine your own cultural assumptions and

beliefs. Try to become aware of personal

attitudes, beliefs, biases and behaviors that may

influence interactions with colleagues and staff

from diverse racial, ethnic and socio-economic

backgrounds. Consider every encounter as a cross-cultural experience. Racial and ethnic

groups are not homogeneous. There is great social and cultural diversity within these

broad classifications. Be flexible and adaptable. Be aware of differences within groups.

Be prepared to address communication barriers.

Slide 25: Steps for Planning Community Health

Programs

Steps for Planning Community Health Programs:

Using a structured process is the best way to

develop an effective community health program.

First, respectfully approach community leaders

and residents. Consult with staff who

knowledgeable about area communities. Next,

talk to community leaders/members about their health concerns. Third, match your

interests with a community’s areas of concern. Let them know about the interests and

resources your team could contribute to a health program. Meet in the community

whenever possible. Form a community advisory board. It is advisable to do so for a

community advisory board should include people who have been interviewed about

community health needs. Work with this advisory board to find an area of common

concern. Do not start with your own idea of what the topic or the approach should be.

Next, solicit help from the community advisory board and others to develop a program

plan. Consider inviting local health agencies and organizations to become partners in

developing this community program. Make plans for financial sustainability. Do not

forget to do so. If it is not intended to continue, be sure everyone involved or contacted

by the program knows those plans and when it will end. Share funds with local partners

who contribute to the program.

How to increase cultural competency for community work:

Examine your own cultural assumptions and beliefs Consider every encounter as a cross-cultural

experience Be flexible and adaptable Be aware of the differences within groups Be prepared to address communication barriers

How to increase cultural competency for community work:

Examine your own cultural assumptions and beliefs Consider every encounter as a cross-cultural

experience Be flexible and adaptable Be aware of the differences within groups Be prepared to address communication barriers

1. Respectfully approach community leaders/residents.

2. Talk to community leaders/members about their health concerns.

3. Match your interests with a community’s areas of concern.

4. Form a community advisory board (CAB).5. Solicit help from CAB and others to develop

a program plan.6. Make plans for financial sustainability.

1. Respectfully approach community leaders/residents.

2. Talk to community leaders/members about their health concerns.

3. Match your interests with a community’s areas of concern.

4. Form a community advisory board (CAB).5. Solicit help from CAB and others to develop

a program plan.6. Make plans for financial sustainability.

Page 12: Module 6: Research to Practice – Community Engagement

Module 6: Research to Practice – Community Engagement

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Page 12

Slide 26: Steps for Planning Community Health

Programs

With the advisory board, plan program

evaluations to monitor progress and results.

Share the results of these evaluations with your

CAB and other community members. Then,

implement the program. Keep the CAB and other

contacts in the community aware of the project's

successes and challenges. Be honest and open to suggestions to improve or re-direct the

program. Be sure to use progress data to modify the program to improve it. Share

aggregate data and analysis. It is important to use results data to document the

program’s impact. Again, share aggregate data and analysis. It is crucial to thank all who

have contributed to the program and to acknowledge their specific contributions. And

finally, last but not least, disseminate outcomes to all involved and to wider audiences.

In summary, in order to be successful one must be able to: listen carefully; spend time

working with the community; negotiate; respect the judgment and will of the

community; and remain focused. Flexibility, adaptability and a sense of humor are

essential skills in any environment but are especially important in planning and

conducting community health programs. The steps listed above are to be thought of as

guidelines, not hard and fast rules.

Slide 27: Summary

In summary, there are a few key points to take

from this module presentation. First,

determinants of community health are often

multi-layered and interrelated. Aside from

individual risk factors, determinants of health

include the conditions in which people are born,

grow, live, work and age, including the health

system. These circumstances are often shaped by the distribution of money, power and

resources at global, national and local levels, which are themselves influenced by policy

choices. Second, practicing the fundamentals of community engagement can help gain a

community’s trust and determine a community’s true health needs. The process of

working with a community to determine health needs and develop appropriate programs

requires different knowledge and skills than those used in a conventional clinical

setting. A better understanding and proficiency in practicing the fundamentals of

community engagement can allow you to better assess community needs, assets and

resources. Together, you and your community collaborators can develop a strong and

trusting partnership to address the community’s most important health needs. Finally,

7. With the CAB, plan program evaluations to monitor progress and results.

8. Implement the program.9. Use progress data to modify the program to

improve it.10. Use results data to document the program's

impact.11. Thank all who have contributed to the program.12. Disseminate outcomes to all involved and to wider

audiences.

7. With the CAB, plan program evaluations to monitor progress and results.

8. Implement the program.9. Use progress data to modify the program to

improve it.10. Use results data to document the program's

impact.11. Thank all who have contributed to the program.12. Disseminate outcomes to all involved and to wider

audiences.

Determinants of community health are often multi-layered and interrelated

Practicing the fundamentals of community engagement can help gain a community’s trust and determine a community’s true health needs.

Implementing successful community health programs require thoughtful planning and collaboration with community partners.

Determinants of community health are often multi-layered and interrelated

Practicing the fundamentals of community engagement can help gain a community’s trust and determine a community’s true health needs.

Implementing successful community health programs require thoughtful planning and collaboration with community partners.

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Module 6: Research to Practice – Community Engagement

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Page 13

implementing successful community health programs requires thoughtful planning and

collaboration with community partners. Efforts to get communities to change lifestyle

behaviors or surrounding environments will be most successful if those asked to make

such change are included in the planning (and, hopefully, even the implementation

and/or evaluation) process. In addition to fostering positive health program outcomes,

partnership with the community is also thought to empower community participants by

increasing their knowledge and skill levels, their feelings of control and competence to

make a difference, and their sense of self-worth and dignity. Furthermore, community

collaboration builds a community’s capacity to tackle future health issues. It also fosters

the overall health of the community by strengthening citizens' trust in each other and

their connectedness to the community.

Department of Public HealthBrody School of Medicine at East Carolina University

Center for Public Health Continuing EducationUniversity at Albany School of Public Health

Mike Barry, CAELorrie Basnight, MDNancy Bennett, MD, MSRuth Gaare Bernheim, JD, MPHAmber Berrian, MPHJames Cawley, MPH, PA-CJack Dillenberg, DDS, MPHKristine Gebbie, RN, DrPHAsim Jani, MD, MPH, FACP

Denise Koo, MD, MPHSuzanne Lazorick, MD, MPHRika Maeshiro, MD, MPHDan Mareck, MDSteve McCurdy, MD, MPHSusan M. Meyer, PhDSallie Rixey, MD, MEdNawraz Shawir, MBBS

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Module 6: Research to Practice – Community Engagement

TRANSCRIPT

Page 14

Sharon Hull, MD, MPHPresident

Allison L. LewisExecutive Director

O. Kent Nordvig, MEd

Project Representative