modevcon 2014 - presentation slides: krishna guda

The first step in a great mobile experience

Form factors, screen sizes, and browsers

Global Mobile Devices Overview

The first step in a great mobile experience

Krishna Guda Co-Founder & CEO

MOVR

ScientiaMobile has published MOVR to provide the mobile Web community with timely information on mobile Web device usage.

It’s about increasing interest in:

– Mobile device trends

– Device capabilities

– Tools for analyzing and managing [device] fragmentation

2

The Why?

– Based on Data collected from April thru September, 2014

– Sample size of more than 2.5BN hits

– Sample data includes all types of devices, but we have extracted and used mobile related data.

The Data

Excluded • Desktops and laptops • Smart TV • Game Consoles • Apps • Robots

Included • Smartphones • Tablets • Feature

Phones

Quick Background

3

Over 18,000 different device variations

Source: http://opensignal.com/reports/2014/android-fragmentation/

Android Devices Model Variations in 2014

http://opensignal.com/reports/fragmentation-2013/




MOVR 4

What do we do

WURFL is a Device Detection Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities.

WURFL.js – Access device information from JavaScript

WURFL Image Tailor - Image optimization. Resize images in the cloud

OnSite – Mobile Device Detection Server-Side (Java, PHP, .NET)

InFuze – High Performance & Device Detection on the Edge

(Apache, NGINX, Varnish-cache, Node.js modules)

InSight – Analytics, Provide the right KPIs for mobile

MOVR – Mobile Overview Report. Free mobile market research

Front-end/ Client

Application/Server

Systems/ Network

Data (No-API)

5

MOVR Mobile Overview Report

MOVR

Q: What percentage of web traffic comes from Windows Mobile users in Europe?

6

Trivia #1

MOVR

A: 8%

7

Trivia #1

MOVR

Executive Summary – Asia, N. America, Europe

Form Factor

Top 5 Smartphones

Smartphone OS

Smartphone Diagonal Size

Asia N. America Europe

Top 5 Tablets

Tablet Diagonal Size

inches

inches

6% 77% 17% 2% 65% 33%

feature smartphone tablet

2% 58% 40%

6%

6%

6%

5%

4%

Samsung Galaxy S4

Samsung Galaxy…

Samsung Galaxy…

Apple iPhone 5

Apple iPhone 5S

8%

8%

8%

7%

5%

Apple iPhone 5

Samsung Galaxy S4

Apple iPhone 5S

Apple iPhone 4S

Samsung Galaxy S III

13%

12%

8%

7%

7%

Apple iPhone 5S

Apple iPhone 5

Apple iPhone 4S


Samsung Galaxy S4

12%

10%

10%

8%

8%

Apple iPad Mini

Apple iPad 3

Apple iPad 4

Apple iPad Air

Apple iPad 2

15%

12%

12%

10%

8%

Apple iPad 2

Apple iPad Mini

Apple iPad 4

Apple iPad Air

Apple iPad 3

24%

15%

13%

12%

11%

Apple iPad 2

Apple iPad 4

Apple iPad Mini

Apple iPad Air

Apple iPad 3

77% 14% 9% 54% 44% 2%

Android iOS Windows Phone OS RIM OS

62% 28% 8%

2% 7% 48% 42% 5% 17% 57% 20%

2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0

3% 17% 57% 23%

45% 7% 36% 10% 27% 2% 63% 7%

7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0

31% 4% 47% 18%

MOVR 9

S. America Africa Oceania

Top 5 Smartphones

Smartphone OS

Top 5 Tablets

Form Factor



Executive Summary – S. America, Africa, Oceania

inches

inches

9% 73% 18% 20% 67% 14%


0.2% 58% 42%

12%

9%

5%

5%

4%

Samsung Galaxy S4

Huawei Y220-U00

Nokia Lumia 520

Samsung Galaxy S4…

Alcatel One Touch…

21%

17%

9%

8%

5%

Apple iPhone 5

Apple iPhone 5S

Apple iPhone 4S

Samsung Galaxy S4

Samsung Galaxy S5

17%

5%

4%

3%

3%

Motorola Moto G

Samsung Galaxy S4


Samsung Galaxy S4…

Samsung Galaxy S III…

13%

9%

7%

7%

7%

Apple iPad 2

Apple iPad 4

Apple iPad 3

Samsung Galaxy Tab…

Apple iPad Mini

13%

8%

7%

6%

6%



Apple iPad 2

Apple iPad 4


23%

19%

16%

13%

13%

Apple iPad 2

Apple iPad 4

Apple iPad 3

Apple iPad Mini

Apple iPad Air

86% 7% 7% 80% 4% 11%

Android iOS Windows Phone OS RIM OS

37% 56% 7%

2% 14% 70% 13% 15% 15% 40% 28%

2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0

0.5% 15% 63% 22%

44% 9% 34% 13% 36% 3% 22% 39%

7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0

20% 1% 70% 8%

MOVR 10

Webviews from App Traffic (Hybrid Apps)

Webviews from Apps

13%

Mobile Browser

Hits 87%

Mobile Browser vs. Webviews from Apps

Android 64%

iOS 36%

App Webviews by Operating System

Source: ScientiaMobile

MOVR 11

FEATURE PHONES | SMART PHONES | TABLET

*Oceania and Africa reflects a small sample size

20%

6%

2%

2%

0.2%

9%

67%

77%

58%

65%

58%

73%

14%

17%

40%

33%

42%

18%

Africa

Asia

Europe

N. America

Oceania

S. America


Form Factor

MOVR 12

17% 20%

63%

67%

21% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q2 Q3

Africa

6% 6%

78%

77%

16%

17%

Q2 Q3

Asia

14% 9%

69% 73%

17% 18%

Q2 Q3

S. America

tablet

smartphone

feature

2% 2%

55%

58%

43%

40%

Q2 Q3

Europe

2% 2%

64%

65%

35%

33%

Q2 Q3

N. America

0.2%

0.2%

55%

58%

45%

42%

Q2 Q3

Oceania


Form Factor Trends

SMARTPHONES

13

MOVR

Q: At the end of the 3rd Quarter (Sept.), what % of iOS web traffic came from iPhone 6?

14

Trivia #2

MOVR

A: ~ 6%

15

Trivia #2

MOVR 16

42%

41%

36%

28%

27%

31%

4%

13%

28%

44%

56%

7%

2%

8%

6%

11%

2%

10%

11%

8%

8%

2%

6%

7%

9%

8%

7%

0.9%

2%

7%

2%

5%

5%

5%

4%

1.1%

0.2%

0.8%

1.3%

5%

0.5%

29%

12%

1.0%

2%

0.8%

0.4%

3%

5%

0.5%

1.5%

0.5%

0.1%

0.5%

Africa

Asia

Europe

North America

Oceania

South America

Samsung Apple LG Nokia Sony HTC Motorola Huawei BlackBerry


Manufacturer Breakdown

MOVR

Manufacturer Africa Asia Europe North America Oceania South America

Apple -0.55% 2.29% -2.24% -2.00% -0.08% 0.89%

BlackBerry 1.69% -0.14% -0.35% -0.21% -0.06% -0.08%

HTC -0.38% -2.12% -0.23% -1.25% 0.00% -0.25%

Huawei 4.65% -0.11% 0.09% 0.06% -0.19% -0.03%

LG 0.39% 0.71% 0.22% 1.66% -0.06% -0.83%

Motorola 0.10% 0.20% 0.22% -0.54% 0.10% 1.85%

Nokia -6.21% -0.74% 0.09% -0.05% -0.03% 4.57%

Samsung -5.43% 2.33% 0.93% 1.97% 0.57% -5.94%

Sony 0.84% -2.25% 1.40% -0.04% 0.00% 0.53%

17

High Growth High Reduction


Manufacturer Trends

MOVR 18

MOVR 19

Spotlight on iPhone 6 in North America

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014

iPhone 6 Plus

iPhone 6

iPhone 5S

iPhone 5C

iPhone 5

iPhone 4S

iPhone 4

iPhone 3GS

iPhone 3G

iPhone 6 5.8%

iPhone 6 Plus 0.8%

iPhone 4S -2.5% decline

iPhone 5 -3.8% decline


Spotlight: iPhone 6 in North America

MOVR 20

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014

8.0.2

8.0.1

8.0.0

7.1.2

7.1.1

7.1.0

7

legacy


Spotlight: iOS 8 Penetration Globally

MOVR 21

Android Q3:61%

iOS Q3: 31%

Android 4, 2.6%

Android 4.1, 11.7%

Android 4.2, 8.5%

Android 4.3, 8.9%

Android 4.4, 24.7% Android Legacy, 4.7%

iOS 6, 0.4%

iOS 6.1, 1.9%

iOS 7, 5.0%

iOS 7.1, 22.1%

iOS 8, 1.1%

iOS Legacy, 0.9%

Other, 0.94%

Windows Phone OS, 6.50%

Android 4

Android 4.1

Android 4.2

Android 4.3

Android 4.4

Android Legacy

iOS 6

iOS 6.1

iOS 7

iOS 7.1

iOS 8

iOS Legacy

Other

Windows Phone OS


Global Smartphone OS Map

MOVR 22

Smartphone Diagonal Size (inches)

15%

2%

3%

5%

0.5%

2%

15%

7%

17%

17%

15%

14%

40%

48%

57%

57%

63%

70%

28%

42%

23%

20%

22%

13%

1%

2%

0.4%

1%

0.2%

0.2%

Africa

Asia

Europe

North America

Oceania

South America

2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 6.0~7.0



TABLETS

23

MOVR

Q: What % of web traffic comes from Android tablets in North America?

24

Trivia #3

MOVR

A: 19%

25

Trivia #3

MOVR 26

27%

54%

62%

79%

88%

42%

73%

46%

37%

19%

11%

58%

0.1%

0.2%

0.7%

1.4%

0.9%

0.3%

0.03%

0.1%

0.1%

0.3%

0.01%

0.2%

Africa

Asia

Europe

North America

Oceania

South America

iOS Android Windows RT RIM Tablet OS


Tablet OS Family Share

MOVR 27

40%

28%

15%

3%

3%

2%

2%

2%

1%

1%

Samsung

Apple

Asus

Amazon

Sony

Acer

LENOVO

LG

HP

Dell

% of Total Tablet Chrome Hits

Tablet Manufacturers Ranked by Chrome Hits

37%

8%

83%

56%

83%

54%

58%

96%

74%

94%

63%

92%

17%

44%

17%

46%

42%

4%

26%

6%

Samsung

Apple

Asus

Amazon

Sony

Acer

LENOVO

LG

HP

Dell

Chrome vs. Other Browsers by Manufacturer

Chrome Other Browser


Chrome Browser by Tablet Manufacturer

MOVR 28

Tablet Diagonal Size (inches)

36%

45%

31%

27%

20%

44%

3%

7%

4%

2%

1%

9%

22%

36%

47%

63%

70%

34%

39%

10%

18%

7%

8%

13%

Africa

Asia

Europe

North America

Oceania

South America

7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0



MOVR 29

• #1: MOVR

– Want to create your own report?

– No problem. Download the Source Data

– www.scientiamobile.com/movr

• #2: Google Analytics

– Use WURFL.js to group your devices and measure

– Form Factor, Interaction Method, Device type/name/model

– www.smashingmagazine.com/2014/08/28/responsive-web-design-google-analytics

• #3: WURFL InSight

– Create reports based on your own Web traffic

– Easily integrate WURFL Device Detection tables with your Business Intelligence tools.

– www.scientiamobile.com/insight

Mobile Analytics – Various Options

http://www.scientiamobile.com/movr

http://www.smashingmagazine.com/2014/08/28/responsive-web-design-google-analytics










http://www.scientiamobile.com/insight

THANK YOU

30

[email protected] @krishguda

@scientiamobile scientiamobile.com/movr wurfl.io

modevcon 2014 - presentation slides: krishna guda

Technology