mock mode of address
TRANSCRIPT
Makes the magazine look to
have better material
F I R S T
E X C L U S I V E
Makes the magazine look to
have more material
+
E X C L U S I V E
Makes the content look essential and
the magazine needs to be
brought to find it out
M U S T D O
Using the lexicon field known for the
fans of music industry
G I G
Get people excited that there is a
chance that they can win something
W I N
Very informal and casual to appeal to
a relaxed target audience
C H AT
Mysterious and vague, makes the
reader want to find out what is it
D A R K PA S T
Short mode of address to cater for a target audience who don’t have time or effort to
read the text
D E C E M B E R ’ S
G I G L I S T