Makes the magazine look to

have better material

F I R S T

E X C L U S I V E

Makes the magazine look to

have more material

+

E X C L U S I V E

Makes the content look essential and

the magazine needs to be

brought to find it out

M U S T D O

Using the lexicon field known for the

fans of music industry

G I G

Get people excited that there is a

chance that they can win something

W I N

Very informal and casual to appeal to

a relaxed target audience

C H AT

Mysterious and vague, makes the

reader want to find out what is it

D A R K PA S T

Short mode of address to cater for a target audience who don’t have time or effort to

read the text

D E C E M B E R ’ S

G I G L I S T