1

2

5 Billion people or

70% of the

World‘s

population

have Mobile

phones

3

Cognizant.com 3

Case Studies & References

The world is changing; are the businesses ready!

4

5

Cognizant.com 5

6

7

Cognizant.com 7

8

New Form Factors influencing Mobile

Business applications

of technology

9

Holistic Connectivity is On the Horizon

Integrated Holistic systems will start to link up devices, goods and services in

the home and beyond so that each components works in loop step with the rest.

10

Mobile will play a bigger Role in the Near-Future

PAST PRESENT FUTURE

The next generation

―Thermostat‖ that programs itself

around the user‘s pattern

Light bulbs which can ‗on or off‘

automatically ,blinking to indicate an

incoming call or notification in tandem

operating through a smartphone

A system in which an array of

devices and services (Glasses,

appliances, mobile devices,

vehicles) communicate and operate

in tandem

11

Enterprise Mobile Trends and Biz Drivers

1

1

18 of IT spending on mobility by 2017

($600 Bn Approx.)

%

480

workforce to depend on Mobile solutions for work

by 2015

Million

$3.1

By 2017, Global EMM market to

reach

Billion

Enterprises to maintain their own Appstore

by 2017

67%

of enterprises will adopt MDM solution by 2017

500%

in Mobile CRM apps

in 2014

Mobile Web

of Fortune 500 companies to deploy HTML5 mobile apps

75%

Web

connected devices by 2018

mobile connected devices by 2018

10

$18 By 2019,

Wearable market to reach

Billion

31 Billion

By 2019, IoE solutions to grow

$7.1 Trillion

Billion

$181

Billion By 2017,

BYOD market

enterprises to enforce BYOD policies by 2017 50%

enterprises already support some form of BYOD 89%

IT decision makers are currently/planning to support BYOD 75%

BY

OD

of all tablets will be deployed by

enterprises

20%

CY

OD

, BY

OC

& B

YO

A

Device level policies

Data level policies

tables to ship in 2014

$174 Billion

2014: A prominent year in Enterprise

Mobility

Enterprise AppStore – A reality

One view – Any platform

Empower Everyone – BYOD

Internet of everything

Productivity = Work – Boundaries

MBaaS

Context Aware

Omni channel

Beacon

Next Gen answer for mobile-first enterprise

New dimension of Awareness

Only way forward

Your virtual companion

Market by 2017 $7.7

Billion

$ 96 Billion

impact on annual consumer spending by 2015

10%

will be continuously tracked by 2015

retail sales via smartphone

$12 Billion

devices with support for beacon technology

world population

560 Million

2 Million

Mobile Vs Web

12

13

Where to start?

14

Digital Transformation Journey

to transform your

Enterprise

Leverage

Mobile / Digital Assets

Re-building your existing processes to fit

seamlessly into the mobile paradigm

Metamorphosis of business models catalyzed

by new age mobile innovations (NFC, AR..)

xx

Convergence of SMAC forces to make that

digital leap

xx

Process

Transformation

Digital

Transformation

Mobile Enabling Enabling existing

channels on a mobile

device

Wider reach and improved

access

Incorporating process

efficiency across all

functions in an enterprise

Improved revenues through

better customer experience

and segmentation using

advanced Analytics

Integrate Social, Analytics

and other digital elements

into the mobile experience

to drive enterprise digital

transformation

Business Model

Innovation

Get Started Get Competitive Lead the Competition

15

Moving Towards System of Engagement

Moving towards building User Integrated Platform Views

16

ENTERPRISE MOBILITY THE NEED, THE SOLTUION

17

Strategy Mobility Roadmap and

roll-out strategies with clear

time-to-market advantage

MOBILITY NEEDS @ ENTERPRISE

Design Concept to design

of mobile solutions

that is focused

on consumers

Architecture Enterprise architecture with

mobile first design concepts.

Need for multi-OS and future

proof roadmap is increasing

Testing Test strategy definition and

need for multi-device and

multi-OS testing. Additionally

need for performance testing.

Life Cycle Management Apart from distribution, there is

a clear need for management

of the apps through the life

cycle of pre & post production

Support Pro-active post-production

support needs are increasing

by the day as multi-OS needs

have become a reality

Managed Mobility Opex based management of mobile

devices, data plans, security, updates

and upgrades are a reality even in large

enterprises

Development Cross platform vs native vs html5

development strategy. Focus on agile

based continuous development process

for shorter time-to-market

18

18

19

Strategy

Deliver a comprehensive enterprise mobility strategy, an architecture

blueprint and a practical roadmap to support current and future business

models, and business processes required to effectively define and deliver

digital transformation within an organization in a cost effective manner.

Mobility

Consulting

Advisory Services

Business Strategy

Tech Strategy

20

30% reduction in Customer Journey time

21

Lessons Learnt

• Mobile applications are individually small but collectively

start to change the way the business works

• Mobile applications allow the bridging of physical and digital

environments

22

In most of the organizations, design is still usually

thought of last rather than FIRST.

23

Rethink and Extend Mobile Service Design Context

“Success or failure is often determined on the drawing board”

ROBERT J. MCKAIN

Fewer buttons,

more

gestures

24

Be Simple – Touch the Future

• Virtual shopping experience with

3D pharmacy store.

• Interactive mobile shopping with

Pharmacist Avatar

• 4.5 Star Rating

• Newer Revenue Stream

S e l e c t e d f o r m o s t i n n o v a t i v e

m o b i l e a p p s c a t e g o r y a t M I T X

I n n o v a t i o n A w a r d s 2 0 1 3

SIMPLIFYING THE SHOPPING EXPERIENCE

25

Lessons Learnt

• Idea-POC-Pilot-Scale is an excellent model to follow

• Over-investing in the early stages is a very good idea

• Requires stronger project management than regular IT

projects – greater number of unknowns and variables.

26

ARCHITECTURE ENTERPRISES FACE A GAMUT OF CHALLENGES AS THEY EMBARK ON MOBILITY INITIATIVES

KEY CHALLENGES

IN ARCHITECTING

MOBILE

APPLICATION

Cost considerations

B2C vs B2B Apps

Technology Choice

Platform choice

Supported Device models

Integration Needs

Build vs Buy

Support & Maintenance

models

27

Security and Integration should drive architecture principles

28

Architecture for easy scalability

Plug-n-play architecture without

any hard-binding between the components

Content Management System to ensure easy

scalability & customization Mobile Friendly services

Maximum use of reusable components to reduce cost & decrease

time to market

In-app Analytics to measure usage & derive

insights

Offline Capability for non-stop access

29

VIRTUALIZING THE AIRPORT JOURNEY

UK Airport

360 view of Customer

journey

°

30

31

32

Holistic Connectivity is On the Horizon

33

Holistic Connectivity is On the Horizon

34

Lessons Learnt

• High number of unknowns while connecting to existing

legacy environments – mix & match is tricky

• Product maturity is low. Expect roadbumps

• Platformisation & Continuous Feature Addition

• Adoption requires more than launching the app

35

Development Methodology

√ Agile in a Box

√ Onsite – Offshore Framework

Build / Develop

√ Coding Standards

App Development - Factory Model

√ App factory – Development Cycle

√ Managed Support Services

JAMBUL

√ Mobile App Rapid

development

Mobility Shared Services

√ MAMS Model

√ Coding Reviews

MOBILE APPLICATION DEVELOPMENT

– BEST PRACTICES

√ Leveraging Reusable Components

√ Usage of Static Code Analyzer

√ Unit test Automation

36

Lessons Learnt

• Mission critical/ Life Critical applications via mobile

• Leapfrog web technologies

• Real time data matters

• Scaling is difficult in emerging technology. Investment

required.

• Creative solutions always exist

•

37

TESTING

Tools

Types

Infra

Cross Platform Automation on Devices &

Simulators plugged with frameworks for reusability

analysis

Mobility Testing

Make your own End to End Mobile QA strategy Customize, Design, Execute and Certify Save Cost through increased Automation and Virtualization Solve your problems innovatively

Project specific QA strategy for mobile

for recommendations on Process ,Tools , Infra

Private Secure Cloud for On Demand Devices on

Cloud with automation support

User Experience- Network Validation, Compliance

verification, performance & security testing

Platform

38

LIFE CYCLE MANAGEMENT

Customer context

Product description

Mobile Enterprise

App Catalog

Security & Provisioning

Platformization

Ready Industry & Enterprise

apps

Un-middleware Complete app-lifecycle management

solution

Comprehensive security, simplified

Integration Lifecycle

mgmt.

BYOD

Immediate productivity gains

Cost of mobilizing workflows, compliance, productivity

gains

Distribute apps & content effectively

Security & control w/o

dependencies

39

MANAGED MOBILITY OPEX BASED APPROACH TOWARDS MANAGING MOBILE

Solution

Enterprise Managed Mobility: Mobile Enable your Enterprise

6

2 3 4 5

PROGRAM MANAGEMENT

MOBILE APPS (Reusable Components,

App- Suite, Custom Apps)

DEVICES (Servers, End Devices)

NETWORK (Cloud, 3G/4G/Wifi, TEMS)

MANAGED SERVICES

Factors

Costs • Minimal Upfront Investment

• Opex Based

• Visibility to future costs

Operations • No hassle of dealing with

multiple vendors

• Single Helpdesk

• Improved productivity

Technology • Ability to start small

• Easy Scalability

• Future Proof Solutions

• Minimizes technology risks

1 ADVISORY SERVICES

40

Bringing it all together for cross functional benefits

40

Mobile 1.0

Enable core systems on mobile

Mobile enable “time sensitive” activities

Eliminate work duplication and paperwork

Focus on “Day in the life” of a user

Make processes collaborative

& social

Leverage native device features

Leverage device interactivity to

optimize processes

Maximize self-service Through mobile

Add context to information

Combine context and physical objects

Simplify complex processes through interactivity

Pin to Product Transformation

Mobile 2.0 Mobile 3.0

Decouple info access from time and location

41

Lessons Learnt

• SMAC technologies work together, with sensors, for the

best results

• Business change and transformation potential of mobile

• Recognizing the new SOE Stack

42

BECAUSE EVERYTHING IS UP FOR GRABS (AGAIN) …

“We are in era where we are re-imagining

nearly everything … powered by new

devices, plus connectivity, plus new user

interfaces, plus beauty….”

—Mary Meeker - Kleiner Perkins Caufield & Byers

43

THANK YOU Happy Teacher‘s Day!

Happy Janmashtmi!

Arjun Ahlawat