mobility 2014: 4 things enterprises must do or else
DESCRIPTION
Enterprises need to re-envision who they are, how they work, and let mobile be the change agent.TRANSCRIPT
(877)843-7481 | 353 E Six Forks Rd, Suite 300 Raleigh, NC 27609 | [email protected]
www.pointsource.us
Mobility revolution Web based revolution to mobility revolution
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1 Kill your false starts
“ Get intentional, not emotional: protecting sunk costs is not a strategy.”
Apps sitting in the app store without consistent updates will results in user dissatisfaction, lower install rates, and lost business. • If you aren’t going to maintain it, yank it.
• If it isn’t on brand, start over.
Add sections about different
themes & interests
Tilt your phone to explore
high-resolution photos
Unfold stories and news from
the world’s best sources
Share your own stories with
friends or the world
New mobile patterns Facebook releases the Paper app on February 3rd, 2014
INSURANCE RETAIL BANKING
In industries such as… (And more)
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2 Acknowledge The User as unrelenting and discerning
“ Respect The User; otherwise, be warned: The User will know better.”
• Stakeholder interviews • Personas & Scenarios • Business analysis
• User Experience • Interaction patterns • Information Architecture
• 41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement.
• 53% of shoppers compare in-store prices to online prices while shopping.
• 36% of shoppers search for other store locations on their phones while shopping in store.
Architectural changes shouldn’t make the news • Frustrated users resulting in lost revenue
• Diminished reputation and loyalty, impacting future revenue
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3 Right-sized architectural design
“ Begin the architectural movement now, today, but remember that this is not an amateur’s game.”
Security Data storage Performant & elastic
API economies
Device storage Offline use cases Cloud and on-premise use cases
Renting (-aaS) & build code & services decisions
The Changing Landscape
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4 Embrace cultural and organizational shifts
• Reorganizing for purpose • Changing / new titles • Agile education • Finance and procurement adjustment
IT
MARKETING
“ Enterprises need to re-envision who they are, how they work, and let mobile be the change agent.”
STEPHANIE TRUNZO, POINTSOURCE CCO
2 Acknowledge The User as unrelenting and discerning
1 Kill your false starts
3 Right-size architectural design
4 Embrace cultural and organizational shifts
(877)843-7481 | 353 E Six Forks Rd, Suite 300 Raleigh, NC 27609 | [email protected]
www.pointsource.us
Thank you!