mobilesleepdoc app - mobile marketing case study

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Post on 13-Apr-2017

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Page 1: MobileSleepDoc App - Mobile Marketing Case Study

1Mobile Marketing Agency www.comboapp.com

MobileSleepDocHuge multi-tier marketing push led to dramatic rise of the brand recognition and increased app usage

Challenge Campaign ResultsMobile Sleep Doc is an app that is synched with FitBit and is designed to help identify and resolve sleep issues. What makes MSD different: it is the first sleep focused app/wearable technology that has been designed by a medical doctor who specializes in sleep disorders.

Comboapp teamed up with board certified sleep specialist Dr. Melissa Lim to evaluate the MobileSleepDoc app and prepare it for launch.

Comboapp takes pride in having provided marketing support for this healthcare solution that helps solve a public health problem by enhancing the quality of life of individuals.

In the pre-launch stage we determined the best monetization model and identified key user behavior metrics for the app. App launch was supported by a multi-tier marketing push, website SEO, ASO and massive media outreach.

● 200+ Media hits including Yahoo! Finance, The Business Journals, WN.com and many more

● Outreach to 7,000,000 niche audience through wellness and fitness bloggers who shared their positive experiences from the MobileSleepDoc Pro app