mobilefirst opening the door to the enterprise mobility

© 2014 IBM Corporation

MobileFirst opening the doors to

Enterprise Mobility

Innovations with IBM MobileFirst!


Zdeněk BorůvkaMobileFirst & Rational Technical Leader

Central & Eastern Europe

IBM MOBILE FIRST


Mobile Adoption Continues to Explode

There are 3x as many

mobile phones in the world

as there are computers.

More people in the

world own mobile

phones than

toothbrushes.


What is the right mobile app..?

CustomerRelationship

Mgmt

Loyalty Points

Payments

ProductCatalogue


Mgmt

Loyalty Points

Payments

ProductCatalogue


Mgmt

Loyalty Points

Payments

ProductCatalogue

Cash Management

HR

Authorizations& Workflow

ExecutiveDashboard

TrainingTraining

HR

TrainingTrainingB2C

B2E

B2BLoyalty PointsLoyalty PointsPartner

programsProduct

CatalogueProduct

CatalogueLogistic


Mobile 1.0 vs. 2.0

MOBILE 1.0 MOBILE 2.0

Focus on attractive

front end, point to point

integration, native

development, …

Focus on attractive

functionality, leveraging

wide integrations, hybrid

development with native

components


Mobile 2.0 solutions examples

KPN Amsterdam Arena Sports Fans App – video

MyBlue Health Insurance App – video, alternative video

Liberty Mutual Insurance – Mobile App

Unicredit Italy – Banking app (Multichannel approach) – video

JD Sports Retail – mobile web & Mobile App

West Jet (traveling) – Mobile App

Ministry of Interrior UAE – Mobile App

http://youtu.be/Hh6Pfqq3jBs

https://www.youtube.com/watch?v=cUNWJM99Ac0

https://www.youtube.com/watch?v=6MYuXs3xlbA

http://www.libertymutual.com/liberty-mutual-mobile/claims-app

https://www.youtube.com/watch?v=n852PaTJBAo

http://m.jdsports.co.uk/

https://itunes.apple.com/gb/app/jd-sports/id690602681?mt=8

https://play.google.com/store/apps/details?id=com.westjet

https://play.google.com/store/apps/details?id=com.uaemoi.smartservices


UNIVERSITY OF AGRICULTURE Czech Republic

Mobile University Platform

Today

• A platform for all mobile needs of university students

• Ready to serve up to 16.000 students

• Completely built on WorkLight

Current use cases

• Control over the spendings and financials

• Notification about low cash balance

• Blocking the student account if student card is stolen

• Food services (menu, ordering)

Future plans

• Mobile Index of Studies

• Campus navigation system

• Schedule of the lectures and their location

Android iOS

https://play.google.com/store/apps/details?id=com.CZUWorklightApp

https://itunes.apple.com/cz/app/moje-czu/id809880043?mt=8


z

Operations

Back-end

The difference: Superb mobile apps go deeper than front-end UI

Front-end

30% of the value

and effort is

visible

(mobile UI)

70% of the value

and effort

lies under

the surface

Short time to market

Web? Hybrid?

Native?

Teamwork

Industrialize app

dev

Integrate with SDLC

Ensuring continued

support in a quick-

changing

landscape

Track problems that

affect UX

Manage and

enforce app

versions

Security

Data

protection

Push

upgrades

Malware

detection

User

authentication

User engagement

App responsiveness

Efficient and flexible

push notifications

Offline availability

B2E app

distribution

Track and leverage

location


Why Mobile 1.0 does not go deeper than to attractive UI?This is a single application only, multiply by the number of devices and number of applications…

Android

Device

Windows

Device

LDAP Authentication

Database, other backends

ES

B

iOS

Device

BPM / Workflow

EFFORTCOMPLEXITY

SECURITYMAINTAINABILITY

REDUNDANCY


The Best Practice: Mobile Enterprise Platform

Android

Device

Windows

Device

LDAP Authentication

Database, other backends

ES

B

iOS

Device

BPM / Workflow

SECURE

BACKEND

Powered by IBM

MobileFirst

(WorkLight)


Do I need it? A story of the Application Server Concept


The Mobile Journey: When do you need to use a Mobile Platform?

Time

Cost,

Com

ple

xity,

Ris

k

1 App

1 Device

1 Backend

X Apps

X Devices

X Backends

3 Apps and

3 Device and

3 Backends

BUYversus

BUILD?Gartner‘s

“Rule of Three“


MobileFirst at Glance


Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive

Application & Data Platform

Str

ate

gy

&D

es

ign

Se

rvic

es

Cloud & Managed Services

Devices Network Servers

Develo

pm

en

t & In

teg

ratio

n S

erv

ices

Management AnalyticsSecurity

IBM MobileFirst offering portfolio


Spectrum of mobile app development approaches

Web-native continuum

• HTML5, JS,

and CSS3 (full

site or m.site)

• Quicker and

cheaper way to

mobile

• Sub-optimal

experience

• HTML5, JS,

and CSS

• Usually

leverages

Cordova

• Downloadable,

app store

presence, push

capabilities

• Can use native

APIs

• As previous

• + more

responsive,

available offline

• Web + native

code

• Optimized

user

experience

with native

screens in

startup and

during

runtime,

controls, and

navigation

• App fully

adjusted to OS

• Some screens

are multi-

platform (web)

when makes

sense

• App fully

adjusted to OS

• Best attainable

user

experience

• Unique

development

effort per OS,

costly to

maintain

HybridPure web Pure native

Mobile

web site

(browser

access)

Native

shell

enclosing

external

m.site

Pre-

package

d HTML5

resources

HTML5 +

native UIEnhanced

Mostly

native,

some

HTML5

screens

New

Pure

nativeEnhanced

//localhost/Users/BeeryHolstein/Documents/IBM Mobile Platform (IMP)/Worklight/Releases/6.2/Demos/WLBanking iOS.mp4


Introducing the new IBM Worklight Platform

Integrated mobile app development with continuous delivery

Application Center

Quality AssuranceApplication

Scanning

Development Continuous Delivery

Studio Console

Server Runtime

Application ScanningDetect code security vulnerabilities

at the time of development

Quality AssuranceCollect beta test feedback, crashes

and analyze user sentiment

FoundationDevelopment, Runtime, Operations

Console & Private Store


Mobile Development The Agile Way

Elaborate requirement and review

• Review seeded artifacts; focus on

linkage and UI sketching/storyboard

• Perform final approval to close out a

reviewConstruct and simulate

• Review design from the IDE

• Code using visual editor

• Preview using mobile simulator

• Check in and deliver code

Manual testing

• perform manual integration testFix bug and simulate

• Find problem and fix

• Check in and deliver code

Deploy to Dev and Test environment

• Build deploys to the mobile app

server-side, and ‘app store’• Device under test retrieves app

Add requirement to the plan

• Add item to sprint plan

• Update test plan

Build and package for test

• Build the app based on integrated

changes from the team

• Build for each target platform


Continuous Deployment

with IBM uDeploy by Rational


End-to-end mobile application Quality

Automate Mobile Apps Testing

Automatically collect crash reports

Examine integration protocols and

messages to verify end-to-end

communication

Reuse integration tests to verify the

scalability of your integration middleware

and services infrastructure

Virtualize application services to enable

continuous integration, accelerate testing,

and reduce application integration risk

Leverage Rational Test Workbench

extensive testing features to address non-

mobile components of your environment

Test and Virtualize apps, mid-tier

and backend services

Client apps.

Middle

Tier(s)

Backend

Services

Virtual

service

User Feedback

Crash logs Bugs


Security Intelligence

Enterprise Applications

and Cloud Services

Identity, Fraud,

and Data Protection

Content Security

Application Security

Transaction Security

Device Security

DATA

Personal and Consumer

Enterprise

Device Security Content Security Application Security Transaction Security

• Enroll, provision and configure devices, settings and mobile policy

• Fingerprint devices with a unique and persistent mobile device ID

• Remotely Locate, Lock and Wipe lost or stolen devices

• Enforce device security compliance: passcode, encryption, jailbreak / root detection

• Restrict copy, paste and share

• Integration with Connections, SharePoint, Box, Google Drive, Windows File Share

• Secure access to corporate mail, calendar and contacts

• Secure access to corporateintranet sites and network

Software Development Lifecycle

• Integrated Development Environment

• iOS / Android Static Scanning

Application Protection

• App Wrapping or SDK Container

• Hardening & Tamper ResistanceIBM Business Partner (Arxan)

• Run-time Risk DetectionMalware, Jailbreak / Root, Device ID, and Location

• Whitelist / Blacklist Applications

Access

• Mobile Access Management

• Identity Federation

• API Connectivity

Transactions

• Mobile Fraud Risk Detection

• Cross-channel Fraud Detection

• Browser Security / URL Filtering

• IP Velocity

• Mobile Malware

Security Intelligence

Advanced threat detection with greater visibility

How we’re describing IBM’s approach to security


Total Enterprise Mobility Management

Experts in delivering mobile management and security as a service

Mobile Device Management

• Broad range of mobile OS support

Mobile Application Management

• SDK and App-Wrapping

Dual Persona – Container Support

Secure Productivity Suite

• Secure Mail

• Secure Browser

Secure Document Sharing

Enterprise App Catalog

SaaS Offering Over 3500 existing

customers

Recognized Market Leadership

Recognized as a market leader by Gartner 2013 MDM Magic Quadrant


MobileFirst at Glance


Zdeněk BorůvkaMobileFirst Tech Leader

Central & Eastern Europe

IBM Česká republika

V Parku 2294/4

148 00 Praha

Tel: +420 737 264 250

[email protected]

Thank you!

https://www.linkedin.com/profile/view?id=10778754

https://www.linkedin.com/profile/view?id=10778754


Internet: http://www.ibm.com/mobilefirst

Get Social: http://www.facebook.com/ibmmobile

http://www.linkedin.com/groups/IBM-Mobile-4579117

http://www.twitter.com/ibmmobile

http://asmarterplanet.com/mobile-enterprise/

Youtube: http://www.youtube.com/IBMmobileenterprise

Download: http://www.ibm.com/developerworks/mobile/

… and contact the MobileFirst “Tigers”

Join the mobile conversation

http://www.ibm.com/mobilefirst

http://www.facebook.com/ibmmobile

http://www.linkedin.com/groups/IBM-Mobile-4579117

http://www.twitter.com/ibmmobile

http://asmarterplanet.com/mobile-enterprise/

http://www.youtube.com/ibmmobileenterprise

http://www.ibm.com/developerworks/mobile/


© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have

the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature

availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


More native iOS, Android, and Windows Phone 8 APIs

More opportunities to use native code

and UI

Command-line interface (CLI) for native users

More flexibility for hybrid app

developers

Wizards for almost codeless

integration

Functional testing

improvements*

The most advanced platform for native......the fastest way to build hybrid

The most flexible and open platform,

enabling developers to create apps across

all device types

Seamless integration of native, HTML5 and

third-party code in the same app with advanced tooling

Richest mobile middleware

capabilities for native applications

Complete set of app dev lifecycle tools


What’s in IBM Worklight Foundation?

Formerly IBM Worklight 6.2

StudioLeading tools for native and hybrid development that maximize code reuse, accelerate development, and promote team work

Operational ConsoleUI for deployment, management, and real-time operational analytics, push notifications

RuntimeClient APIs for native, hybrid and web apps

ServerGateway for engagement, security and analytics

DeliveryDevelopment

Application CenterA non-MDM, cross platform private mobile application store

Accelerate Web, Native, and Hybrid Development• Rich infrastructure, enabling developer focus on business logic

• Preview, simulation, and testing tools for shortening

development lifecycle

• Mechanisms to industrialize app development

Facilitate App Security and Trust• Server-enforced authentication

• App authenticity and user-app-device binding

• Secure and syncable on-device storage

• App version enforcement

Engage Users with the Enterprise• Integrate with the enterprise & codeless access to systems

• Unified push and SMS notifications

• Geo-location and context collections and intelligence

Support Mobile Operations• Operational analytics with efficient data acquisition

• Offline and online event management integration

• Remote user and app control without MDM


Continuous Deployment does not need to be manual

with IBM uDeploy by Rational

SCM

Build

UrbanCode

Deploy

CodeStation

Worklight

Application

Center

ConsoleProcess

.wlapp

adapter Binary

(IPA/APK)

Install/upda

te app

runtime

calls

Use App Server, Database and other plugins to configure environments and Worklight projects


OperationalizeIntegrated DevOps

for Mobile

DevelopObtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify

The IBM Mobile Enterprise Development Lifecycle

The industry’s most complete mobile software ecosystem


IBM Worklight: A mobile application platform Speeding the development, integration and management of mobile applications and

infrastructure

Accelerate Development• Web, hybrid, and native development: open, flexible,

standard-based, multi-screen/omni-channel• Functional testing• Development lifecycle tools and integration

Facilitate App Security and Trust• Server-enforced authentication• App authenticity and user-app-device binding• Secure and syncable on-device storage• App version enforcement

Enable User Engagement• Unified push and SMS notifications• Geolocation and context collections and intelligence• Mobile-friendly integration

Support Mobile Analytics• Efficient acquisition of analytics data• Development, operational, and business analytics• Offline and online event management integration

"Best Mobile Development Solution"

voted by SIIA members, 2013 CODiE Awards


Introducing IBM Worklight Application ScanningBased on AppScan v9.0

• A single Eclipse Integrated Development

Environment (IDE). Scan existing code

projects or Worklight Studio projects

• Native and hybrid mobile applications

support

• Enhanced JavaScript analysis, which

includes improved performance and

additional framework support

• Optionally connect to IBM Security

AppScan Enterprise Server to share scan

configurations, filters, and custom rules

across all projects

Application

Scanning

Detect vulnerabilities at the time of code change to reduce risk of data leakage and breaches


Evidence-based prioritization – enable business

and IT to collaborate on mobile strategy and user

experience

Over the air app distribution – get the latest in the

hands of testers as soon as it is available

Frictionless bug reporting – spend every minute on

testing latest and greatest builds, not the hassles

In-app crash reporting – rapid understanding of

why an app fails

Sentiment analysis – mine app ratings and reviews

to extract actionable feedback before they go viral

Introducing IBM Worklight Quality Assurance

Delivers mobile app quality across a fragmented environment with end user feedback

and quality metrics available at every stage of development.

Quality

Assurance

User Feedback

Crash logs Bugs


Capability: Security - Trusteer at a glance

Re

pre

se

nta

tive

Cu

sto

mers

Trusteer’s mission is to provide businesses, their employees and

their customers the most effective Cybercrime prevention

solutions that are easy to deploy, manage and use

Organization

Privately held

organization founded

in 2006

With offices in

Boston, MA and

Tel Aviv, Israel

Approximately 236

employees

(Dec, 2012)

Customers

More than 300 customers

worldwide

Deep penetration in global

financial sector: 7/10 top US

banks, 9/10 top UK banks, 5/6

top Canadian banks, 2/4 top

Australian banks

Well established ISV and

business partners

Capabilities and Technology

Consistent Web Fraud Detection

leader based on vision and ability

to execute

Proven Cloud-based (SaaS)

portfolio of offerings

Solutions extending to mobile risk

prevention

Tens of millions of protected

endpoints

http://www.tdbank.com/

http://www.tdbank.com/


Allows marketers determine, in real-time, the best personalized message for each live customer interaction and send location-based messages to mobile devices – via native apps and mobile web –mapped to current campaigns

Provide call center agents with real-time data

Send personalized emails

Display relevant offers on ATMs, kiosks, and points of sale

Increase online conversions with personalized offers and recommendations across mobile web, and app sessions

Personalized messages via Facebook apps and other social media

platforms

Xtify - Real-time personalized mobile push notifications anywhere leveraging

behavioral targeting analytics and defined business logic


Mobile Experience Industry Solutions (powered by Quick-Start Apps)

Banking Retail Insurance Healthcare

Retail Banking (Mobile Banking)

SME Banking (Mobile Banking & Access)

Wealth Management

Retail Associate Enablement (Save the Sale)

Retail Consumer Shopping (Customer Loyalty)

Retail Optimization (Mobile Store Performance Insights)

Mobile Customer Care (Policy Management & Customer Self Service)

Mobile Agent Care

Mobile Claims Management

Mobile Health & Wellness (Coordinated Care)

Membership Mgmt. & Claims

Spending Analysis & Reporting

Government Automotive Telecom Travel

Mobile Workforce

Citizen Access to Government Services

Business Access to Government Services

Connected Vehicle

Integrated Customer Retail Experience

Mobile Supply Chain & Operations

Mobile Customer Operations (Subscription & Service Management)

Machine-to-Machine (M2M) Communication

Field Service Management

Mobile Customer Experience Management

Smarter Transportation (Mobile Apps)

Mobile Workforce & Operation Management

Ind

ustr

y

B2C B2B / B2E M2M

Mobile Commerce (Mobile Payments/ Wallets)

Mobile Loyalty Programs

Mobile Ticketing

Mobile Workforce

Mobile Salesforce

Mobile Supply Chain Management

Mobile Asset Management

Fleet Optimization

Connected Devices IOC (Mobile Analytics)

X-I

nd

ustr

y

mobilefirst opening the door to the enterprise mobility

Technology

device binding

trust server

mobile phones

ibm products

2014 ibm corporation

mobile

app

development