ibm mobilefirst and case studies_frank müller_ibm symposium 2013

© 2013 IBM Corporation

IBM MobileFirst and Case Studies

Frank Mueller

IT Architect, IBM Software Services for Mobile

07. Mai 2013


Agenda

• Key Mobile Trends

• Challenges for MobileFirst Solutions

• The IBM MobileFirst Journey & Enterprise Blueprint

• Customer Case Studies


Key Mobile Trends• Mobile Search

• By 2014 half of Google’s searches will be on mobile devices, AdWords went all-in already

• Build search experience around mobile devices to “act” upon results, e.g. make call, buy ticket

• Cloud Based Mobile Services• Seamless access, device agnostic

• According to Gartner 1/3 of consumers' digital content will be in the cloud by 2016

• Mobile Commerce (Business to “Person”)• Unique mobile features such as “check in” to stores, campaigns, adding to shopping cart, …

• Social Networking • Fastest growing consumer mobile app category, becoming portals, transit hubs and cloud storage

• Mobile Payment • NFC based payment, likely not until 2014 due to ease-of-use and ease-of-implementation barriers

• Further Context & Location aware services • “Map Wars” - Google maps, Bing maps, Apple maps

• Augmented Reality / Object Recognition • Google Project Glass, HUD displays, …

• Search, entertainment and productivity functionality

• Bio-Sensors • Health and sports applications, analytics, …


Adding Mobile Apps Just Isn’t Enough

• Mobile as a first choice – overall solution

needs to be optimized to the needs of

mobile users

• Just implementing a mobile app isn’t enough

• Requires specific user experience and

usability

• A different set of security measures are

required for securing mobile applications

• Requires secure, reliable and scalable

integration into your business processes &

services

• Vast number of form factors and devices

across multiple platforms and licensing

conditions & terms require specific

development, testing, deployment and

lifecycle management solutions

App

Security

Maintenance

Deployment

Integration

Process

…

Management

Skills


Key mobile development and delivery challenges

• Highly fragmented set of …

• Platforms and devices

• Languages, APIs, and tools

• Native programming models not

portable across platforms

Delivering for multiple platforms

• Higher frequency of releases

and updates

• Added pressure on teams to

deliver on time and with quality

Accelerated time to market requirements

• Existing services typically need to

be adapted, extended and scaled

for mobile

• Enterprise wireless networks are

running out of bandwidth to

accommodate employee devices

Connecting apps and mobile users with existing enterprise systems

• High quality user experience is a

requirement

• Quality influenced as much by

design as it is by function

Consumerization of IT and need to deliver high quality apps


IBM MobileFirst Offering Portfolio

AnalyticsSecurityManagement

IBM & Partner Applications

Application Platform and Data Services

Banking

Insurance

Transport

Telecom

Government

Industry Solutions

Healthcare

Retail Automotive

Application & Data Platform

Str

ate

gy &

De

sig

n S

erv

ice

sD

eve

lop

me

nt &

Inte

gra

tion

Serv

ice

s

Cloud & Managed Services

Devices Network Servers


Your MobileFirst Approach & Journey

• Embracing a mobile first strategy

means considering the Mobile channel as the first channel in a multi-channel

strategy (mobile, desktop, web or other

channels)

• How can you best leverage IBM’s

MobileFirst portfolio and expertise to

implement your mobile first strategy?

� Embark on a journey with us, your MobileFirst Journey

− And rest assured we are not taking you to America if Asia is what you are heading towards…

Copyright St. Catherine’s Primary School


IBM MobileFirst Journey – Recommended First Steps

On Ramp to Mobile Workshop

On Ramp to Mobile Workshop

Mobile Discovery Workshop

Mobile Discovery Workshop

Mobile Architecture Workshop

Mobile Architecture Workshop

Mobile Quick Win Pilot (QWP)

Mobile Quick Win Pilot (QWP)

•Understandexisting mobile

vision and pain points•Position IBM industry knowledge and MobileFirst capabilities•Define Mobile Journey next steps

•Understandexisting mobile vision and pain points•Position IBM industry knowledge and MobileFirst capabilities•Define Mobile Journey next steps

• Discover business goals and mobile requirements

• Identify mobile scenarios and use cases

• Map to IBM MobileFirst solution portfolio

• Analyze key business and technical aspects of solution design and Architecture

• Define Implementation Roadmap

• Discover business goals and mobile requirements

• Identify mobile scenarios and use cases

• Map to IBM MobileFirst solution portfolio

• Analyze key business and technical aspects of solution design and Architecture

• Define Implementation Roadmap

• Review existing Technical Environment

• Capture functional and non-functional requirements for a given mobile scenario

• Capture user interface and user experience requirements

• Create functional and infrastructure solution design and architecture

• Define an actionable implementation plan

• Review existing Technical Environment

• Capture functional and non-functional requirements for a given mobile scenario

• Capture user interface and user experience requirements

• Create functional and infrastructure solution design and architecture

• Define an actionable implementation plan

• Accelerate adoption by

delivering a tangible mobile solution to the business in 10 weeks or less

• Well defined scope to progress quickly

• Iterative solution delivery approach including iteration demos

• Implement mobile solution• Deploy solution to pilot users• Recommend next steps

towards Full MobileFirst implementation

• Accelerate adoption by delivering a tangible mobile solution to the business in 10 weeks or less

• Well defined scope to progress quickly

• Iterative solution delivery approach including iteration demos

• Implement mobile solution• Deploy solution to pilot users• Recommend next steps

towards Full MobileFirst implementation

MobileFirst Full SolutionImplementation

MobileFirst Full SolutionImplementation


IBM MobileFirst Enterprise BlueprintA Guideline to Defining Your Optimized MobileFirst Strategy

Scenario based Discovery and Architecture Definition, Leading to an Optimized Mobile Strategy

Mobile Device Selection

...

Management

Manage mobile devices and applications

Relevant Mobile Scenarios Business Scenarios - B2C, B2E, B2B, M2M – Industries – Target User Groups

Mobile Transformatio

n

Extend existing business

capabilities to mobile devices

Transform the business by creating new opportunities

Mobile InfrastructureDeploy and operate on-premise, Cloud, Managed Services

Mobile Application & Data PlatformBuild, test and maintain mobile applications

Connect to backend services and data in support of mobile

SecuritySecure my mobile

applications and business

AnalyticsOptimize my mobile

applications and business


IBM Mobile Portfolio

What are the mobile products we use?


IBM Worklight V5.0.xE

nte

rpri

se B

acken

d S

yste

ms &

Clo

ud

Serv

ices

Worklight Server

User authentication and mobile trust

Mashups and servicecomposition

JSON Translation

Adapter Library for backend connectivity

Sta

ts A

gg

reg

ati

on

Unified PushNotifications

Client-SideApp Resources

Direct Update

Mobile Web Apps

Device Runtime

Cross-Platform Compatibility Layer

Encrypted and Syncable Storage

Runtime Skinning

Server Integration Framework

Reporting for Statisticsand Diagnostics

Ap

pli

cati

on

Co

de

Ap

pli

cati

on

Co

de

HTML5, Hybrid, and Native Coding

Optimization Framework

Integrated Device SDKs

3rd Party Library Integration

Worklight Studio

Worklight Console

Push /SMS Management

Reporting and Analytics

App VersionManagement

Worklight Application Center

Development Team Provisioning

App Feedback Management

Enterprise App Provisioning and Governance

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

SDKs

Mobile Web

Desktop Web


IBM’s unique value for mobile development

Mobile Application Platform Application Lifecycle Management

IBM provides the only comprehensive mobile development

solution currently in the market combining a mobile application

platform, construction tools, and lifecycle management

Test

DevelopmentBusiness

Open Lifecycle Integration Platform

Traceability across

the entire development lifecycle

Design Code Test Deploy

Construct, debug, and test mobile UIs

IBM WorklightRational Solution for Collaborative Lifecycle Management

© 2013 IBM Corporation1313

Example: Integrated view on Requirements,

Development, Test cycleDevelopers

understand the

business

needs and test

effort

Developers

understand the

business

needs and test

effort

Testers understand Sprint Plans

and business expectations

Testers understand Sprint Plans

and business expectations

Requirements owners clarify the

business needs in a collection

Requirements owners clarify the

business needs in a collection

� No wasted effort – development is qualitative and aligned to the agreed upon requirements at the right time

� Quality Assured – test teams know exactly what requirements and functionality have and haven’t been tested

� Whole team buy-in improves team trust, efficiency and focus

13


Design &

Develop

Obtain

Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify

The IBM Mobile Enterprise Development LifecycleThe industry’s most complete mobile software ecosystem

IndustrializeIBM Mobile Development Lifecycle Solution

• IBM Tealeaf

• IBM Rational Test Workbench

• IBM Worklight

• IBM Cast Iron

• IBM WebSphere MQTT

• IBM Worklight

• IBM Rational Test

Workbench

• IBM AppScan• IBM Worklight

• IBM EndPoint Manager

• IBM Tealeaf

• IBM Mobile Development

Lifecycle Solution

• IBM Worklight

• IBM Mobile Development

Lifecycle Solution

• IBM Exceptional Web

Experience


CUSTOMER Case Studies


Challenges

� Existing sales support tools based on print or web media only. Not intuitive and sometimes not suitable for vast portfolio of complex products

� Lack of cross- and upsell opportunities and facilitation of order entries via existing channels

� Offline usage in combination with appealing user experience and navigation

� Limited project budget to realize initial proof point

Solution

� Cloud based IBM Worklight Quick Win Pilot implementing a cross-platform tablet application

� Visually appealing, on- and offline capable, interactive product catalog app

� Flexible navigation of product portfolio by categories such as product, industry or channel

Benefits

� Cost effective proof point for envisioned mobile strategy

� Baseline for integration into order entry and tendering process

Cloud-based Worklight Quick Win Pilot to deliver an interactive, visually appealing product catalog sales support app for Android tablets and iPad

ABB Power Product Division, Switzerland Common Configuration Mobile Platform


Smart Automation CockpitMobile Configuration of Doors and Windows for Integrated Building Automation

“An intuitive and flexible app for configuration, automation, surveillance and operation of automatic windows and doors.”

Challenges

� Configuration and control of automated windows, sliding doors and revolving doors

� A revolving door has 100+ parameters

� Existing solution needed a connected PC or a handheld device with a small cryptic, alpha-numeric LCD display for configuration

Solution

� Integration via a dedicated Gateway to support controlling parameters of windows and doors

� Mobile configuration tool for all products

� Supports iPad, iPhone, Android phones, Android tablets and Web browser

� Touch and gesture control to set all parameters

� Sophisticated automation of automated products using a graphical touch interface

� Intuitive and flexible configuration of custom dashboards

Benefits

� Technician can use his own mobile device to install and configure automatic doors and windows

� Remote control and operation of windows and doors using a smartphone


Vehicle Sales ToolPoint-of-Sales Support for Car Dealers

“Standardization and allocation of pre-configured vehicles can simplify the sales process. New technologies like tablet PCs will support the sales representative conducting sales conversations.

Challenges

� High complexity of current sales processes due to high product and model variety

� Increasing importance of leasing- and service contract business

� Customers visit dealer later in the bying cycle

Solution

� Profiling of pot. vehicles based on typical usage and technical criteria

� Integrated and continuous leasing and service contract calculation

� Context-sensitive access to multimedia product information

Benefits

� Simplified sales process and direct integration of the end customer without a „laptop barrier“between seller and customer

� Seamless downstream product integration

� Personalized sales process for well-informed customer


Frank Müller

Software Services for Mobile

IBM Deutschland R&D Schönaicher Strasse 22071032 Böblingen

Tel [email protected]

ibm mobilefirst and case studies_frank müller_ibm symposium 2013

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