ibm mobilefirst: defining a digital strategycommunicating to understand

© 2014 IBM Corporation1 #IBMMobile

IBM MobileFirst: Defining a Digital StrategyCommunicating to Understand

Nitin Gaur – MobileFirst Solution Architect


…Business. In Motion.

Business with anyone, anytime, anywhere is…


A new Mobile Era, We Have Moved From…

Reactive security

Rigid infrastructure to

Structured data to

Millions of PCs to billions of mobile devices

massive amounts of unstructured data

Intelligent, proactive protection

an elastic cloud infrastructure

Single transactions to personalized engagement

Static applications to dynamic compos-able services


96% of GenYershave joined

a social network

9.6 Billionconnected

devices

2.5 Quintillionbytes of new data generated daily

Internet of information Internet of engagement Internet of “things”

The planet is getting smarter


Social

Cloud

Mobile

Internet of Things

Big Data

BusinessCustomers Partners Employees

New technologies present opportunities for business


Do YOU have a Digital Strategy?

An IT strategy does not equate to a digital strategy.

Why? Because most IT strategies treat technology in isolation. Think about it — your company may be working on a cloud strategy, social

strategy, or mobile strategy. ALL customer-facing solutions rely on pervasive digital connections in

which the individual technologies (Cloud, Social, Mobile, Big data/Analytics, etc.) merge to deliver an experience that looks and feels an awful lot like our natural behavior.

More connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way.

Does your strategy capitalize on that?


Legacy Three-tier Model

Systems of Record

MQTT, WebSockets,

HTTP Notification Data sync

Scalable Delivery InfrastructureBackground Activity & Monitoring

Data SynchronizationService CompositionMetadata Repository

User and services security

Engagement CapabilitiesSocial and CollaborationCross-endpoint Support

PersonalizationContextualization

Continuous ClientExperience

ERPERPLegacyDB

LegacyDB

CRMCRM HRHR

Web Browser

HTTP

Application Server Storage

Mobile introduces new workloads that require a new delivery platform – a Systems of Engagement

Scalable DeliveryInfrastructure

Systems of Record

Systems of Engagement


• Transform strategy and operations

• Build and deploy multi-platform mobile applications

• Optimize mobile experience to build loyalty

• Leverage analytics to turn information into insights

• Extend enterprise to mobile with data, service, and

application integration

• Manage and optimize mobile devices, data, and

expenses

• Support BYOD and a smarter workforce

• Oversee security, risk and compliance

This new system enables businesses to successfully …


Understand Why Our Clients Invest in Mobile?

Monetize Enhance People Productivity Better Customer Service Others.. Cost of doing business/stay relevant etc.

Matrix: The Business drivers/constituents and Technology


Mobile is primary91% of mobile users keep their device within arm’s reach 100% of the time

Mobile is primary91% of mobile users keep their device within arm’s reach 100% of the time

Insights from mobile data provide new

opportunities 75% of mobile shoppers

take action after receiving a location based messages

Insights from mobile data provide new

opportunities 75% of mobile shoppers

take action after receiving a location based messages

Mobile is about transacting96% year to year increase in mobile cyber

Monday sales between 2012 and 2011

Mobile is about transacting96% year to year increase in mobile cyber

Monday sales between 2012 and 2011

Mobile must create a continuous brand

experience90% of users use multiple screens as channels come

together to create integrated experiences

Mobile must create a continuous brand

experience90% of users use multiple screens as channels come

together to create integrated experiences

Mobile enables the Internet of Things

Global Machine-to-machine connections will increase

from 2 billion in 2011 to 18 billion at the end of 2022

Mobile enables the Internet of Things

Global Machine-to-machine connections will increase

from 2 billion in 2011 to 18 billion at the end of 2022

Five mobile trends with significant implications for the enterprise


A Sound Mobile Strategy Comprehensively Mitigates Risk

Business Function

Device Security

App Security

Integration

Scalability

SupportApp Dev

App Manage

Device Manage

Notification

Analytics

MobileStrategy

B2E & B2C

MobileStrategy

B2E & B2C

Security

Costs

Portability

Time to Market

User Experience


Systems of Interaction

Continuous client experience

Partner value chainCloud-basedServices

Systems of Engagement Systems of Record

Internet of Things

CRM HR

DB ERP

A new kind of system is required

13 © 2013 IBM Corporation#IBMMobile

© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have

the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities

referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines

Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Learn more at: www.ibm.com/mobilefirst


Legal Disclaimer

• © IBM Corporation 2013. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained

in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

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Why IBM Worklight?

Build "native" , hybrid, or mobile web because the real value is in the platform, administration, up-keep, security, adapters, and integration layer we provide better than anyone else. – Integration

Mobile Middleware provides a layer of indirection, which allows for the back end services to be shifted without affecting the end point. - Flexibility

Ability to surgically enable and disable Application specific to a platform, administratively provide platform specific messages - Control.

Arms the enterprise to adapt and fit into to current Enterprise Security platform ( authentication, authorization and security policy enforcement etc) – Security

Avenue to exploit existing services ( SOA Model) and since these services were design for Web Application, Mobile middleware allows for filtering and altering the content, prior to sending the response back to end use. - Flexibility, control and reuse and Optimization of existing enterprise services.

Mobile Specific Services - Unified push notification, SMS and devices specific notifications etc, provide an avenue to address these via platform. and more….


Mobile security – more than just the device

Manage deviceSet appropriate security policies • Register • Compliance • Wipe

• Lock

Secure DataData separation • Leakage •

Encryption

Application SecurityOffline authentication • Application level controls

Secure AccessProperly identify mobile users and devices • Allow or deny access

• Connectivity

Monitor & ProtectIdentify and stop mobile threats • Log network access, events, and

anomalies

Secure ConnectivitySecure Connectivity from devices

Secure ApplicationUtilize secure coding practices

• Identify application vulnerabilities • Update applications

Integrate SecurelySecure connectivity to enterprise

applications and services

Manage ApplicationsManage applications and enterprise

app store

At the Device Over the Network and Enterprise For the Mobile App

Enterprise Intranet

Internet


The market includes a diverse set of buyers, buying occasions, and needs

Create new value at the moment of awareness

Develop and runapplications

Connectwith customers

in context

Secure & Manage the mobile infrastructure to optimize performance

Drive revenue and productivity through mobileTransform the value chain with mobile

Create deeper engagement by delivering contextually relevant

experiences

Discover new opportunities using mobile information

(VP Apps, Developer)

Deliver differentiated mobile apps that run on any device quickly and iterate oftenUnlock back office capabilities to create better front office engagement

Manage and Secure the mobile enterprise

Enable our employees to work anytime and anywhere

Ensure trusted mobile interactions

(CIO, IT Exec, CSO)

(CxO, LOB Exec)

(CMO)


Characteristics of Mobile Enterprise Progressive Capability Model


Mobile Enterprise Progressive Capability Model


Do YOU have a Digital Strategy?

Everyone thinks they have a digital strategy these days. But while your company may have a business or IT strategy that incorporates digital technology, an IT strategy does not equal a digital strategy.

Why? Because most IT strategies treat technology in isolation. Think about it — your company may be working on a cloud strategy, social strategy, or

mobile strategy. But today’s hottest customer-facing solutions rely on pervasive digital connections in

which the individual technologies (cloud, near field communications, mobile, big data, etc.) merge to deliver an experience that looks and feels an awful lot like our natural behavior.

In other words, the more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way.

Does your strategy capitalize on that?


What application questions do we tackle?

What style of development?–Native vs. Hybrid vs. Mobile Web vs. Multi-channel Web

What type of app am I building?–Multi-channel vs. targeted app.

–Responsive Design, Adaptive Web, Mobile Framework.

Which Toolkit should I use?–Dojo Mobile/jQuery Mobile/Sencha Touch

–Backbone, Handlebars, Bootstrap, Angular, etc…–Evolving web ecosystem…

Client Side Architecture for Single Page Apps/Web 2.0/etc…–Model View Controller

–Best Practices/Performance/etc…

Thin Server Application Architecture–Adapters vs. REST

–Notifications (WL Push Notifications vs. MQtt)

22 IBM ConfidentialNovember 18, 2013

IBM Confidential22


Browser-basedNative JavaScript Runtimes

MS Trident, Moz Gecko, Webkit

Mozilla Rhino (JavaScript on Java JRE)

Non-browser Native JavaScript Runtime

Modern JavaScript Ecosystem

Runtime Environments

Module FormatsAMD jQuery Plugins CommonJSUMD

ECMAScript6Modules (future)

Package Managers

Module Loaders

nanoLABjs

Packages & ModulesjQuery

jQuery Mobile

Backbone

Modernizr

Mustache

UnderscoreJS

Dojo Core

Dojo UI

Dojo Mobile

Dojo Desktop

Dojo GFX

Dojo Charts

D3

Dojo Gauges

AppFirst

RaphaelJS

curlYepNope$script.js

…

Handlebars

NodeJS

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