mobile & tablet gambling 2013

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Game Changer How social media is teaching your customers to demand a better gaming experience. Volker Hirsch @vhirsch Mobile + Tablet Gambling Summit London - 5 November 2013

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Slides to my talk at the Mobile & Tablet Gambling Summit 2013 in London on 5 November 2013.

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Page 1: Mobile & tablet gambling 2013

Game ChangerHow social media is

teaching your customers to

demand a better

gaming experience.

Volker Hirsch

@vhirsch Mobile + Tablet Gambling Summit London - 5 November 2013

Page 2: Mobile & tablet gambling 2013

About MeCo-Founder !We develop games and apps across all digital platforms. !We are working with top-tier brands, such as Electronic Arts, Game Duell, American Express, Three, Halfbrick (“Fruit Ninja”, “Jetpack Joyride”) and many more to create cutting-edge games and applications that consumers love and crave.

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Casino 1.0

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THE WORLD HAS

CHANGED

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This is the competition!

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... You need to Stand Out

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... You need to Stand Out

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ERMNO!

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Parameters

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ParametersMandated + Variable

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RethinkPrizes

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RethinkWinning

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Every Game of Tetris…

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…Ends like this

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The states of Winning…

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Transactional Win

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Trickshot Win

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Session Win

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Episodic Win

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Educational Win

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Social Trickshot Win

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http://www.yukaichou.com/

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ParametersVa r i a b l e

Help YouDesign

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ParametersVa r i a b l e

CompellingGameplay

=

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Thank you!

@vhirsch

[email protected]

+44 7843 599 678