mobile…tablet…. numbers and stats

MOBILE…TABLET….TV STATS & NUMBERS Paris, November 2011

Smartphone Penetration France- Germany- Israel- Italy- Spain- UK

Highest penetration: •  Spain (33%), followed by Israel (31%), the UK (30%), France (27%) , Italy (24%)

and Germany (18%). •  Males between the age of 18 and 29

Smartphone Use and Trends FRANCE

•  Most people use their smartphones for internet browsing (78%) or searching, for email (77%) and to search for a product (60%).

•  67% use an app •  61% access social networks •  No significant differences between men and women use

Smartphone Use and Trends FRANCE

•  Trends are mostly equal between both age groups. •  Except that 74% of smartphone users between the ages of 18 and 29 access social

networks via their mobile device. Only 51% for the people between 30 and 49.

Smartphone Use and Trends FRANCE •  Trends remain: Internet browsing, using an app and emailing.

•  Women, especially the ones aged 18 to 29, are more active (79%) than men (69%) when it comes to mobile socialization

•  The most predominant groups to have used an app are women 18-29 and men 30-49 •  Men use more often than women their mobile to play games , especially the ones

between 30-49.

Smartphone Use and Trends GERMANY

•  Most people use their smartphones for internet browsing (74%) or searching, for email (70%), to listen to music (63%) and to play games (58%).

•  58% use an app •  50% access social networks

Smartphone Use and Trends GERMANY

•  Trends are mostly equal between both age groups. •  Except that 61% of smartphone users between the ages of 18 and 29 access social

networks via their mobile device for only 46% for people between 30 and 49.

Smartphone Use and Trends GERMANY •  Trends : Internet browsing, emailing, listening to music and playing games.

•  Women, especially the ones aged 18 to 29, are more active (65%) than men (59%) when it comes to mobile socialization

•  The most predominant groups to have used an app are women between 18-29 •  Women use more often than men their mobile to play games

Smartphone Use and Trends ISRAEL

•  Most people use their smartphones for internet browsing (76%), to listen to music (71%), to email (67%) and to access social networks (63%).

•  Men are the most active users


•  A significant difference between age group 18-29 and 30-49. •  18-29 are the most active especially for browsing the internet (82%), listening to

music (76%), social networking (75%), emailing and the use of an app (65%).


•  Men aged 18-29 are the most active users

Smartphone Use and Trends SPAIN

•  Most people use their smartphones for internet browsing (70%), to email (67%), to listen to music (56%) and to access social networks (53%).

•  Not a significant difference between men and women

Smartphone Use and Trends SPAIN

•  62% of mobile users between the age of 18 to 29 access social networks whereas 50% of mobile users between 30 to 49.

•  People aged 30 to 49 search for product more often than the ones from 18-29

Smartphone Use and Trends SPAIN •  The use of an app and the product search are the lowest trends for men and women.

Smartphone Use and Trends UK •  Most people use their smartphones for internet browsing (76%), to email (72%) , to

listen to music (71%), to access social networks (62%), and 60% have used an app. •  Product rate search is high (58%) compared to other European countries. •  Men are more active than women except for social media use (58% vs 67%)

Smartphone Use and Trends UK

•  Very similar trends between the two groups and activities (not like in the other countries)

•  Except: 18-29 access more often social networks (74%) via mobile than people aged 30 to 49 (61%).

Smartphone Use and Trends UK

•  Very similar for men and women. •  Women lead on accessing social networks via mobile.

Smartphone Use and Trends ITALY •  Most people use their smartphones for internet browsing (73%), to email (70%) , to

search for products (57%), to listen to music (56%), to access social networks (54%) •  44% used an app and 47% use their mobile to read the news. •  Men are more active than women but surprisingly, women listen to music and play

games more often than men.

Smartphone Use and Trends ITALY

•  Younger people are more active in general. •  18-29 year old access more often social networks (63%) via mobile than people aged

30 to 49 (52%).

Smartphone Use and Trends ITALY

•  Very similar for men and women. •  Women aged 18-29 access social networks and used an app more often than men.


M-Commerce Trends

mobile…tablet…. numbers and stats

Design

mobile advertising

social media use

mobile users

smartphone users

access social networks

mobile device

mobile socialization

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