presentation on mobile tablet design

11
Mobile marketing for Collins Catering Stephane McNair – McNair Marketing

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Presentation on Mobile / Tablet design - School Project. Growth of Tablet and Mobile usage. Mobile and Tablet impact on web design, current technologies, and catering recommendations.

TRANSCRIPT

Page 1: Presentation on mobile tablet design

Mobile marketing for Collins Catering

Stephane McNair – McNair Marketing

Page 2: Presentation on mobile tablet design

Smartphones: Now a big part of our daily lives

There are over 120 million people in the US who now own a smartphone, an increase of 30 million over last year according to comScore.

50% of mobile users are Smartphones 

More than 48 million people own a tablet, a growth of 300% from last year.  Reports from Morgan Stanley's indicates that the mobile web will be bigger than desktop Internet use by 2015.

Mobile and Tablet usage

Page 3: Presentation on mobile tablet design

Growing Numbers

Page 4: Presentation on mobile tablet design

Mobile shopping will rule

Online trends include: – More online shopping

– geographical distribution of Internet users,

– a dramatic shift toward mobile web use.

We are now using devices– Kindle

– IPhones

– web-enabled tablets

– GPS systems

– video games

– and wireless home appliances

The growth of the mobile web has been exponential

Page 5: Presentation on mobile tablet design

Viewing sites through mobile devices.

How mobile and tablet usage has impacted web design?

•Mobile and tablet screens are smaller, so our designs have begun to “scale down ,”

•The screen resolution of these devices are smaller and web designers have to take this into consideration when designing a website.

Page 6: Presentation on mobile tablet design

Responsive

More and more websites and designers are turning to responsive and adaptive web design to create sites that can be viewed on any size screen.

Page 7: Presentation on mobile tablet design

The days of building websites targeted solely at desktop or laptops are over!

Current technologies used to make websites more accessible on all devices?

•Simplicity of Design Interaction and Content•App Style Interfaces•Flat colors•XHTML

Page 8: Presentation on mobile tablet design

Recommendations:

• View menu items & daily specials.

• Submit orders for delivery or pickup.

• Make reservations.

• Submit comments and feedback.

• Post to your social media profiles.

• Obtain coupons.

Page 9: Presentation on mobile tablet design

Good Example:Starbucks

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Good Example:Chrome

Page 11: Presentation on mobile tablet design

References:

• http://heidicohen.com/mobile-marketing-29-charts-every-marketer-needs/• http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/• http://www.journalism.org/2012/10/01/future-mobile-news/• http://mashable.com/2010/04/13/mobile-web-stats/• http://www.sitepoint.com/website-design-for-tablets-and-mobile/• http://www.accessibletech.com/dw/resources/mobile_web_access.html• http://www.nielsen.com/us/en/nielsen-solutions.html