POWERED BY

Sell your car over SMS

POWERED BY

Si-SMS SERVERCOMPRADOR

Sell your car over SMS

POWERED BY

Si-SMS db

“First Code” CONSULT

3rd party db

SUGGESTS “Other Cars?”

“On Sale” send 99400 by SMS to 212

3rd party db

SUGGESTS “Make an Offer”

A new SMS Logic

To offer an instant and secure link between clients and buyers by SMS, through out the use of coded stickers placed at car’s rear window. This code identifies cars on Si-SMS database and third party classifieds services over the Internet and print classifieds media

Venezuelan Potential SMS Market

Mobile ownership rate extends to104% of Venezuelan Population(CONATEL, 2009)

63.253 Millions of SMS were generatedon 2009 alone

1% : 632.5 Millions are SMS premium, core to 212.com.ve business

Considering a BsF. 1 for SMS, a Potential Market of BsF. 632.538.400 results of SMS premium services

Considering a BsF. 1 for SMS, a Potential Market of BsF. 632.538.400 results of SMS premium services

First year estimate

Stickers Target Market:

BsF. 523.800,ooStickers Sales Rate10% fisrt year projection on22.000 total coded stickersover a car estimate of:223.798 Cars during the same yearSOURCE FOR 2010 : INTT, MODELISTICA

SMS Target Market

BsF. 1.581.346,ooSMS demand rate0,05% fisrt year projection:3.162.692 SMS totalover 632.5 millions duringfirst year of operation.SOURCE FOR 2010 : CONATEL, TEDEXIS

24 SMS per sticker(monthly)

Sticker Sale Price:

BsF. 97ºº

Sold at: KiosksClassified web sitesCar WashesQuicky Lubs

Additional IncomeBanners available at 212.com.ve

SMS Price (on “first code” Consults)

BsF. 1,ºº(sms premiun)

+ Mobile Fare + TAXAvailable trough outMovistarMovilnetDigitel

Additional Income“Make an Offer”“Other Cars?”

SMS

Revenue Sources

POWERED BY

TEAM

• Luis Fornez, (Business, digital media, founder si-sms)

• Gabriel Naranjo, (Technologies: web +sms, co-founder si-sms)

• Hector Rivero (Developer)

• Cesar Arguinzonez (Developer)

• Eduardo Buysse (Developer)

• Maria Elena Poó (Developer)

• Alvaro Sotillo y Gabriela Fontanilla @VACA (Art Direcction)

POWERED BY

Resources

• Back + Front End “Test Pilot” web page: On Line

• Back + Front End “Management-sales” web page (feb.2010)

• Twitter and Facebook pages: On Line

• Ads in Facebook and Google (Venezuelan Focused)

• 2 Product Focus Group already incorporated in design

• Key Business alliances for services and development

• SMS third generation system available for SMS users in Caracas. (developed in house)

• First stickers print out, and in cars at Caracas

• Implementation over Twitter (feb.2010)

POWERED BY

Test Pilot

POWERED BY

Management

Sales

Looking forVenture Capital:For 2010 developmentFinancial support for regional product placement.

Alliances with Businness:Classifieds,Print Media and Distribution

Experticia: In new product Logistics