the mobile innovation awards (tmia)

The WinnersThe Mobile Innovation AwardsWho won, and why

Rising StarSharing skills with tomorrow’s winners

A new title from the McIntosh Media Group supporting the Mobile Innovations Awards

MA

G

The Mobile Innovation AwardsWho won, and why

The Winners

Comment / 3 The Judges / 5 Future Gazing / 31

Rising StarSharing skills with tomorrow’s winners

empowering

people

lastingrelationships

beingproactive

empowering

people

lastingrelationships

beingproactive

But she’ll only remember this one — the purchase that showed he’d been thinking of her from half a world away.

Get to know us. [email protected]

From the ordinary to the extraordinary to the moments they’ll remember for the rest of their lives, we realise it’s the little things that can make a big difference to consumers. Offering products to meet the needs of modern lifestyles, TSYS knows that behind each and every transaction is a person — and that payments have the power to change lives.

At TSYS, we believe payments should revolve around people, not the other way around.SM

© 2014 Total System Services, Inc.® All rights reserved worldwide.

TSYS® is a federally registered service mark of Total System Services, Inc.

TSYS processes an average of

44 million transactions a day.

A warm welcome to the Mobile Innovations Awards Winners Edition

This is the inaugural year for the Mobile Innovations Awards as well as the Mobile Innovations Magazine. Both titles are new

kids on the block and it has been a very exciting time.

Few would fail to be engaged by the way mobile is changing the way we live our lives. We discuss wearables, we use phrases like the Internet of Things and M2M. There is virtual reality in a store near you and beacons make it possible for retailers to communicate while you shop.

We no longer hail a black cab, we Hailo via our smart phone app, or Uber one (Future Gazing I 31). Cabbies may strike in anger as their business is diluted, but this use of mobile to simplify everyday life is an unstoppable phenomenon.

The Mobile Innovations Awards (The Winners I 7) were created to pay tribute to those who are pushing the boundaries of what is possible with mobile and who are succeeding in a business and commercial setting. This is important. Billions of dollars, pounds, euros, and most other currencies have been poured into mobile startups and ventures. Some of it will pay off, but the skill is in knowing which horse to back – and when.

The mobile world is one of constant change. It is inevitable that some of the categories for the Mobile Innovations Awards will have to change next year to keep them relevant. And the next, and the next. That is what these awards are about. Innovation, change and pushing the boundaries.

Congratulations to all the winners, and commiserations to those who narrowly missed glory. And thanks to our worthy panel of hardworking judges (The Judges I 5). It was a tough competition.

@Mobile_Awards

The Mobile Innovations Awards 2014 (EMEA)

Tell us what you think...

Comment I 3

Sandra Quinn (chair)

Sandra worked for over 20 years at the heart of the payments industry, ensuring that innovative products are there for us all to use. She is currently Financial Ombudsman - banking and credit and before that she was the

Director of Communications at the Payments Council developing and executing communication strategies.

Annich McIntosh (non-voting)

Annich is joint CEO of The Mobile Innovation Awards and managing editor of McIntosh Media and C&M Publications. International publications include Mobile Innovations Magazine, Card & Payments World, Fraud Watch

and Loyalty Magazine.

Charlie Hunter-Schyff

Charlie is the UK-based Global Head of Ad Sales Effectiveness for Telefónica Digital and leads the team responsible for the sales effectiveness, marketing and best practices that drive the local Telefónica ad businesses across

Europe and Latin America. He was part of the founding team that established the company’s UK and European mobile ad business.

David Birch

David is a director of Consult Hyperion, an IT management consultancy that specialises in electronic transactions. Clients include all the leading payment brands, major telecommunications providers, government bodies and

international organisations including the OECD.

Mark Cody

Mark joined Tesco as senior marketing manager Mobile in February 2012 to shape and lead the Mobile Marketing strategy across the business.

Sitting within the Group Digital & Personalised Marketing team, Mark is

responsible for building a new channel that Tesco can use for custoemr engagement. Prior to joining Tesco, Mark was at O

2 .

Michael Padmanathan

Michael has a history of pioneering disruptive business models to established brand names, delivering increases in shareholder value for start up technology companies. Michael has worked for Phone.com, OpenWave

Systems, Alcatel and WDS, enabling brands including Vodafone, Amazon, Google and BT Infonet to launch new mobile propositions.

Mike Cowen

Mike is MasterCard’s Head of Emerging Payments Products for the UK & Ireland responsible for Digital & Remote Payments, Contactless & Proximity Payments and Enhanced Issuer Processing Solutions.

Prior to his current role Mike was recognised as one of the payments industry’s leading global experts in the fi eld of transit fare collection.

Neira Jones

With more than 20 years in fi nancial services, Neira has directed global change programmes, launched new products/services & managed process reengineering practices.

Currently responsible for the Risk & Digital practice Partner at Accourt Ltd, she is also Chairman of the Advisory Board for mobile payments company Ensygnia & Chairman of the Cybercrime Advisory Board for the Centre for Strategic Cyberspace + Security Science.

Paul Bridgewater

Paul is group executive for global product at TSYS. He is responsible for product strategy, product delivery, product marketing and TSYS Innovation across the company. A 25 year veteran of the payments and

fi nancial services industry, he previously served as senior vice president for payments at Digital River, where he managed all aspects of its multi-million dollar internal payment services business unit.

Simon Westcott

Simon specialises in consumer fi nance and retail banking strategy and has advised some of the largest banks in the UK and across Europe. He is ead author of PwC’s thought leadership publication on payments and

consumer credit: “Precious Plastic”, which explores the latest trends and future direction of the industry. Prior to joining PwC, Simon spent 10 yearsin the consumer fi nance business, GE Money.

Stéphanie Griffi ths

Stéphanie has over 14 years’ experience in marketing, business development and trends analysis with a key focus on digital and telecommunications.

While working at Vodafone and Iconmobile, she developed a deep interest in mobile-led innovations. Her own consultancy Alienor helps agencies and brands (Nokia, Microsoft, Ford, Shell…) grasp the business opportunity of mobile.

The Judges I 5

Director of Communications at the Payments Council

and Loyalty Magazine.

Europe and Latin America. He was part of the

fi nancial services industry, he previously served as

consumer credit: “Precious Plastic”, which explores

TheJudges

international organisations including the OECD.

Systems, Alcatel and WDS, enabling brands including

The Winners 2014 I 7

The Categories

Best integration of Mobile in an OmniChannel Strategy 8

Best use of Gamification on Mobile 9

Best Use of Mobile within a CRM Strategy 11

Best Use of Coupons and/or Vouchers via a Mobile Device 12

Best use of Creative on Mobile 13 (including advertising, marketing and brand campaigns)

Best Use of Mobile for Customer Loyalty 14

Best Mobile Wallet 15

Best Mobile mPOS Solution 16

Best Use of Mobile for P2P Payments 17

Most Innovative App for Payments 18

Best Management of Mobile Security Issues 19

Best Use of an App to Collect Data and Information 20

Most Innovative App for Entertainment 21

Most Innovative App for Loyalty 22

Innovation in Mobile by a Retailer 23

Best Integration of Mobile into Payments Infrastructure 24

Most Innovative Use of M2M Technology using Mobile 25

Best Use of Mobile for Customer Service 26

Judges’ Award 27

Mobile Innovations Magazine Award 27

TheWinners

Lead sponsor

Congratulations to the companies and individuals on the following pages for demonstrating their excellence, innovation, creativity, and imaginative thinking.

What an achievement in such a crowded and confused market! We salute you!

Award sponsor

Award sponsor, and Charity raffle co sponsor

Charity raffle co sponsor

BP

BP set 2013 BP Club strategy as “Better Rewards” and focused on exclusive partnerships to extend its reach and offer capabilities. The most effective campaign installation was with Turkey’s leading GSM operator Turkcell. The approach was to create a campaign calendar that gives a message aligned with “Better Rewards”: “BP always offers the best benefi t throughout the year”. This long-term calendar gave BP a chance to capture new customers, create up- or cross-sell opportunities, and to retain customers.

Coca Cola

The Red Vault Loyalty Program provides a consumer-centric approach, where members are able to collect reward points through products they consume and select from a variety of products within the reward catalogue based on their needs. They can redeem these rewards on the medium of their choice such as website, mobile site and mobile app.

Dansk Supermarked by MEC Global

Dansk Supermarked, the largest Danish retail company, used mobile based gamifi cation in “the big Christmas game” to enrich its omnichannel offering, close the gap between digital marketing and physical retail sales, and to drive short and long term loyalty. The game drove approximately 1 in 10 players directly to the store.

Mudo and Shopamani with Paythru

Paythru, Shopamani and Mudo have worked together to implement a new revolutionary mobile checkout solution, allowing Mudo’s customers to scan items as they shop, checkout without queuing and pay & collect loyalty points using their mobile phone as a self-checkout device.

8 I The Winners 2014

Best Integration of Mobile in an OmniChannel Strategy

WINNER > De Beers with Somo

De Beers and Somo created an elegant mobile strategy suitable for the luxury brand.

To promote the new ‘For you, forever’ service they developed a stunning responsive website. They also designed a striking iPad application as a sales tool for brand ambassadors in-store. The app allows clients to create their own De Beers ring. The beautifully curated mobile tools enhance the consumer experience both on-the-go and in-store, showcasing the diamond range in an elegant and inspiring manner while driving appointments and ultimately sales.

What the judges said:

“De Beers demonstrated a truly enriching customer experience showing integration and the ability to move between customer benefi t and experience across traditional and mobile channels.”

Category

WINNER > Dansk Supermarked by MEC Global

Dansk Supermarked, the largest Danish retail company, used mobile based gamifi cation in “the big Christmas game” to close the gap between digital marketing and physical retail sales, and to drive short and long term loyalty.

The game drove approximately 1 in 10 players directly to the store. The game was a true multichannel initiative across the four brands of Dansk Supermarked and across online and offl ine, primarily driven by own media.


Best Use of Gamifi cation on Mobile

Revista Don by Aquafadas

Revista Don is a monthly Spanish magazine designed specifi cally for smartphones and tablets. It is the fi rst digital publication in Spain to be available on both the AppStore and Google Play. After only two months on the market, the sleek Spanish publication was selected as one of the App Store’s “Best of 2013.” Created using the Aquafadas Digital Publishing System, it has since developed into a globally enjoyed digital magazine with thousands of downloads a month and is a great example of innovation.


“There is the sense that they created a buzz with this and showed true engagement with their market. It was very topical and fun.”

Category

Ericsson and Tunisiana

Tunisiana needed to differentiate its 3G service by providing subscribers with a self-care portal to ensure spending control. Tunisiana’s chosen solution was a self-care portal based on the Ericsson Multiscreen Self-care business solution – the fi rst such service to be launched in the Tunisian market.

KLM Royal Dutch Airlines

The CRM department of KLM aims to provide a higher quality of service and personalise the relationship with the customer to increase loyalty. With the introduction of iPad on Board, KLM’s service professionals are able to use, forward and reply their action(s) on important customer feedback to their colleagues at other customer touch points. They can use this information (pro-actively) during their customer interaction.

Movitel

Movitel’s strategy in Mozambique has and will positively impact long-term customer value. By deploying mobile network infrastructure in rural and remote areas; by providing free internet to 2,500 schools; by creating nearly 20,000 jobs in rural areas; by uplifting the telecommunication status of the country and by creating the fi eld for e-commerce in Mozambique, Movitel has instilled the “mobile operator of choice” culture in its current customer base.

Paythru Ignite

Paythru, Match2Blue and Javelin Group partnered to bring an innovative and adaptable next generation contextual mobile marketing platform to the global retail sector delivering the right offer, to the right customer, in the right place, at the right time.

Best Use of Mobile within a CRM Strategy

WINNER > Mobile by Sainsbury’s with IMImobile

In partnership with Mobile by Sainsbury’s – a 50/50 joint venture between Sainsbury’s – IMImobile built a solution that allowed Mobile by Sainsbury’s customers to link their Nectar Card accounts to their mobile identity, allowing them to earn points through topping up, purchasing bundles and using their mobile. Integrated into the customer journey via an SMS welcome campaign and forming part of a new customer loyalty strategy, the solution enables Mobile by Sainsbury’s to offer value that cannot be matched by competitors and links the mobile and in-store experience through cross channel promotions.



“This CRM project is taking mobility truly into account with a bold connection between the mobile number and the card number. It is freeing the customer from plastic.”



“i-movo stands on its merits. It is a truly seamless and ubiquitous end-to-end solution that makes it easy for brands to use multiple methods of communication, with security a prime consideration from the outset.”

WINNER > i-movo

i-movo is a ‘Secure Digital Voucher’ service that replaces paper vouchers with a digital version. Examples include vouchers distributed by mobile devices using text message, email and web. All vouchers are checked in real time using existing retailer technology to prevent overuse and fraud. In March, PayPoint launched their QCV (Quick Credit Voucher) service using the i-movo platform to allow local authorities to make crisis payments to citizens in need.

Best Use of Coupons and/or Vouchers Via a Mobile Device

Azbuka Vkusa with IceMobile

Azbuka Vkusa launched a company-wide loyalty programme with the option to collect digital stamps next to paper ones. IceMobile – a BrandLoyalty subsidiary – developed Bright Stamps with the objective of making participating in a loyalty programme easier, more engaging and especially more personal. Bright Stamps made it possible to see stamp balance, check reward overview, receive personal messages and fi nd out about supplier-funded promotions.

bluesource – mobile solutions

With mobile-pocket users can mobilise their loyalty programme without any investment or restructuring costs. It offers a direct and absolutely personal connection to customers. The ability for retailers to provide individual coupons and offers in the app makes it the modern art of customer relationship management. Furthermore small businesses can create their own loyalty programme using the implemented CRM solution.

Jamie Oliver with Paythru

Paythru was commissioned by Jamie Oliver’s company to deliver a payment solution for its restaurants, allowing customers to purchase and pay for ‘eVouchers’ via their mobile, tablet or desktop. One of the fi rst restaurant chains to implement this was Jamie’s Italian.

Sainsbury’s with Aimia

The Sainsbury’s mobile app launched in 2010. The content is designed to engage and reward customers on the move and at point-of-sale. The app provides Sainsbury’s Nectar collectors with their up-to-date Nectar points balance and exclusive bonus offers.

Category



“Shop Direct has taken a traditional catalogue business into the 21st century. It has taken full advantage of a second screen which is a concept marketers are using increasingly.”

WINNER > Shop Direct with Somo

Very.co.uk, one of the UK’s fastest-growing digital department stores and part of the Shop Direct group of brands, briefed Somo to generate sales using mobile, while adhering to a return on investment of 7:1.

Somo planned and implemented a multi-faceted mobile campaign based on the two core strategies of understanding how consumers switch between different devices and second-screening – aligning mobile marketing with Very.co.uk’s online and TV activity to amplify effectiveness.

Best Use of Creative on Mobile(including advertising, marketing and brand campaigns)

Bank of Ireland with Fiserv Mobiliti

In 2013, a real-time mobile messaging and advertising capability was added to Bank of Ireland’s mobile banking service, based on Fiserv Mobiliti which serves dynamic messaging to customers, with in-app calls to action that can be modifi ed in real-time.

Coca-Cola

The Red Vault Loyalty Program provides a consumer-centric approach, where members are able to collect reward points through products they consume and select from a variety of products within the reward catalogue based on their needs.


Dansk Supermarked used mobile based gamifi cation in “the big Christmas game” to close the gap between digital marketing and physical retail sales and to drive short and long term loyalty. The game drove approximately 1 in 10 players directly to the store.

De Beers with Somo

De Beers and Somo created an elegant mobile strategy suitable for the luxury brand. To promote the new ‘For you, forever’ service they developed a stunning website and a striking iPad application as a sales tool for brand ambassadors in-store. The app allows clients to create their own De Beers ring.

Paythru Ignite

Paythru, Match2Blue and Javelin Group partnered to bring an innovative and adaptable next generation contextual mobile marketing platform to the global retail sector delivering the right offer, to the right customer, in the right place, at the right time.

Sponsored by



“Amazingly, this is the fi rst time we have seen a card based stamp programme transferred to mobile in a simple, straightforward and familiar way using mobile as innovation.”



Ericsson and Tunisiana

Tunisiana needed to differentiate its 3G service by providing subscribers with a self-care portal to ensure spending control. Tunisiana’s chosen solution was a self-care portal based on the Ericsson Multiscreen Self-care business solution – the fi rst such service to be launched in the Tunisian market.

M&S with Eagle Eye Solutions

As part of its 2013 marketing strategy, leading UK retailer M&S introduced an innovative new voucher issuing and campaign management feature, ‘My Offers’, for its ‘Your M&S’ mobile application.

Mobile by Sainsbury’s and Vodafone with IMImobile

In partnership with Mobile by Sainsbury’s – a 50/50 joint venture between Sainsbury’s and Vodafone – IMImobile built a solution that allowed Mobile by Sainsbury’s customers to link their Nectar Card accounts to their mobile identity, allowing them to earn points through topping up, purchasing bundles and using their mobile.

Best Use of Mobile for Customer Loyalty

WINNER > Azbuka Vkusa with IceMobile


Category



“PayPal uses a test and learn approach to investigate what is the right product for our digital and mobile world and it is quite brave in pushing the boundaries and not afraid to fail.”



iPay International

iPayWallet is a convenient, cost-effective and secure digital wallet platform for multicurrency electronic money. Users may think of it as an effi cient alternative to their online banking services with pay-in and pay-out options, designed to serve individuals, SMEs and corporate clients. It is the perfect combination between various payment options.

Skrill

The Skrill Mobile App was launched in 2013 to allow customers to manage their Skrill Digital Wallet account to send and receive instant payments to anyone, anywhere and at any time. The future of payments is mobile and Skrill’s app delivers an enhanced, more convenient experience for customers wanting to do more on the move.

Best Mobile Wallet

WINNER > PayPal

PayPal understands that ‘experience’ is the currency that drives a best-in-class mobile wallet. Its entire proposition is built around this understanding and providing consumers with the best possible experience, from speed and security of transactions to customer service and loyalty.

HIGH COMMENDATION > EE

Cash on Tap is the new, secure, contactless payment service for EE phones. Users tap their phone on any contactless card reader in over 230,000 places to pay for anything under £20. Coffees, lunch, taxis… Tap, done - even when the phone is off.

The Winners 2014 I 13Sponsored by



“People have been talking about paying by mobile for a number of years but now it exists. This innovative new product opens up a new market.”


mobile-pocket is a smart mobile based loyalty solution that allows businesses to create their own loyalty programme in an easy and cost effi cient way. It gives retailers the tools they need to engage and retain customers. The business portal provides retailers with all relevant data to manage their customer relation activities and all consumer promotions.

iPay International


Mudo and Shopamani with Paythru


WorldPay Zinc

WorldPay Zinc is a revolutionary service which enables microbusinesses to take secure mobile card payments wherever they are in the UK, using a Chip & PIN keypad and free app. It’s fast, simple, secure and affordable with pay-as-you-go pricing and no ongoing fi nancial commitment, thereby providing microbusinesses with the opportunity to grow and increase their sales.

Best Mobile mPOS Solution

WINNER > JUSP

JUSP is an innovative Italian company offering mobile POS solutions and value-added services for merchants, small businesses and large corporates in need of accepting secure card payments in mobility. JUSP is the fi rst proprietary Chip&PIN mobile POS using audio jack which can be easily plugged into smartphone, tablet or personal computer, and the JUSP payment application is available for different mobile platforms (iOS, Android, Windows Phone), offering several degrees of customisation to include customer brand, look & feel and integration with their applications.

Category



“It was one of the fi rst and it is still the one that impresses with the most convincing and comprehensive P2P solution in the market.”

iPay International


PayPal

PayPal understands that ‘experience’ is the currency that drives a best-in-class mobile wallet. Its entire proposition is built around this understanding and providing consumers with the best possible experience, from speed and security of transactions to customer service and loyalty.

RBS with Visa Europe and Monitise

RBS Group’s Pay Your Contacts service – created with Visa Europe and Monitise for its mobile banking app – enables users to make a payment to any of their contacts with a UK registered Visa card, instantly, on the go. All they need is the recipient’s mobile phone number.

Best Use of Mobile for P2P Payments

WINNER > Barclays

Barclays Pingit enables users to pay a person, business, corporate or charity. Making payments is convenient and instant – users simply pay by selecting a mobile number or, for business-related payments, scanning a QR code or selecting from the in-app business directory. Additionally, Barclays Pingit has now expanded allowing users in the UK to send money internationally, free of charge. Barclays Pingit was launched in 2012 focusing on person-to-person mobile payments. With Pingit’s constant drive to offer more innovative frictionless payment solutions, the evolution of its services is ongoing.



“Jumio has taken existing processes and reinvented them from the ground fl oor up.”

Barclays

Barclays Pingit enables users to pay a person, business, corporate or charity. Making payments is convenient and instant – users simply pay by selecting a mobile number or, for business-related payments, scanning a QR code or selecting from the in-app business directory. Additionally, Barclays Pingit has now expanded allowing users in the UK to send money internationally, free of charge. Barclays Pingit was launched in 2012 focussing on person to person mobile payments.

iPay International


Paythru Ignite

Paythru, Match2Blue and Javelin Group have partnered to bring an innovative and adaptable next generation contextual mobile marketing platform to the global retail sector delivering the right offer, to the right customer, in the right place, at the right time.

Way2ride by VeriFone

Getting in and out of taxis and paying fares as quickly as possible is critical in any large city that thrives on speed. Way2ride from VeriFone solves this problem by enabling passengers to quickly and easily pay for rides using smartphones. In October 2013, following extensive testing in select London black cabs, VeriFone began launching Way2ride in several major US cities.

Most Innovative App for Payments

WINNER > Jumio

We all take pictures with our smartphones – now you can pay for things that way, too. Jumio’s Netswipe offers serious business benefi ts – truly innovating the mobile payments industry. One of the users, Travelocity, saw massive ROI improvements including: higher conversion rates; increased loyalty; brand enhancement; superior customer experience; cost-effectiveness; fraud prevention.



“In an increasingly important segment of the market, Arxan manages to be relevant. Its entry displays a security infrastructure for the digital future.”

i-movo

i-movo is a ‘Secure Digital Voucher’ service that replaces paper vouchers with a digital version. Examples include vouchers distributed by mobile devices using text message, email and web. All vouchers are checked in real-time using existing retailer technology to prevent over-use and fraud.

Jumio and Travelocity

We all take pictures with our smartphones – now you can pay for things that way, too. Jumio’s Netswipe offers serious business benefi ts – truly innovating the mobile payments industry. One of the users Travelocity saw massive ROI improvements including: higher conversion rates; increased loyalty; brand enhancement; superior customer experience; cost-effectiveness; fraud prevention

Safecharge

The mobile version of SafeCharge’s end-to-end payment management system, Cashier, comes in two fl avours to offer the ultimate user experience for mobile checkouts: mobile web, and a mobile native inApp payments module.

• The mobile web payment page supports automatic device detection and displays a responsive theme of the payment page according to the device that has been recognised.

• The inApp module is a unique piece of technology that allows for a payment page to be embedded straight into an Android or iOS device so that end users can transact without leaving the app to open a web browser and complete the payment there.

Best Management of Mobile Security Issues

WINNER > Arxan Technologies

As enterprises continue to accelerate innovation on mobile platforms, and the App Economy is increasingly subject to widespread hacking attacks, the application layer demands more powerful security. Arxan enables mobile strategies by providing proven security solutions that prevent organisations from experiencing brand loss, legal liability, unsatisfactory customer experience, or revenue loss; some of the many consequences stemming from a mobile application compromise.



“Top Image Systems is easing the transition from old methods to the digital world, and the problems of bringing documentation to the consumer sector. It is freeing us from the shackles of paper.”

Burn the Miles by BalticMiles

This innovation is a programme campaign where members were challenged to burn calories by using the Baltic Miles fi tness app. Members who exceeded at least 1,000 calories during the challenge got a chance to win 10,000 loyalty points.

Jumio and Travelocity

We all take pictures with our smartphones – now you can pay for things that way, too. Jumio’s Netswipe offers serious business benefi ts – truly innovating the mobile payments industry. One of the users Travelocity saw massive ROI improvements including: higher conversion rates; increased loyalty; brand enhancement; superior customer experience; cost-effectiveness; fraud prevention

KLM Royal Dutch Airlines

The CRM department of KLM aims to provide a higher quality of service and personalise the relationship with the customer to increase loyalty.

With the introduction of iPad on Board, KLM’s service professionals are able to use, forward and reply their action(s) on important customer feedback to their colleagues at other customer touch points. They can use this information (pro-actively) during their customer interaction.

Best Use of an App to Collect Data and Information

WINNER > Top Image Systems – MobiFLOW platform

The MobiFLOW platform drives optimised self-service processes via mobile devices. The MobiFLOW mobile imaging platform enables companies to offer consumers self-service applications, including MobiCHECK to deposit checks, MobiPAY to capture biller info and pay bills, MobiENROLL to open accounts and execute many other document driven processes via mobile device, and more. MobiFLOW offers highest quality mobile capture and recognition of any size, any format documents, combining technical superiority with quality assurance, security and optimal user experience.



“The Kleek answers a need for a mobile music capability in Africa, and is applauded for its promotion of unknown and local artists.”

Revista Don by Aquafadas

Revista Don is a monthly Spanish magazine designed specifi cally for smartphones and tablets. It is the fi rst digital publication in Spain to be available on both the AppStore and Google Play. After only two months on the market, the sleek Spanish publication was selected as one of the App Store’s “Best of 2013.” Created using the Aquafadas Digital Publishing System, it has since developed into a globally enjoyed digital magazine with thousands of downloads each month and is a great example of innovation for entertainment.

Universal Music with Nimbletank

The world’s fi rst Augmented Reality album launch for The Rolling Stones’ 50th anniversary album, GRRR! The result was uView, an app that allows UMG to create integrated campaigns. Over 3,000 locations, from the Eiffel Tower to Big Ben, were ‘tagged’ to release the virtual gorillas featured on the album artwork.

Most Innovative App for Entertainment

WINNER > Universal Music with BBH and IMImobile

The Kleek is an Android music streaming app designed for the African market.

It allows users to stream thousands of tracks from Universal Music Group, Sony Music, EMI and local African studios’ music catalogues, as well as access exclusive interviews, playlists, previews, artist diaries and utilise an offl ine mode feature.

Available on Google Play and in partnership with Samsung Electronics Africa, pre-installed on every Samsung S3 in Africa, The Kleek is bringing music to mobile Africa.



“This is an innovative approach to customer engagement which energises the brand through encouraging customers to sweat.”

Azbuka Vkusa with IceMobile




mobile-pocket gives retailers the tools they need to engage and retain loyal customers.

Most Innovative App for Loyalty

WINNER > Burn the Miles by BalticMiles

This innovation is a programme campaign where members were challenged to burn calories by using the BalticMiles fi tness app. Members who burned at least 1,000 fi tness calories during the challenge got a chance to win 10,000 loyalty points.

Category



“Mudo and Shapamani with Paythru have not just produced a product, they have produced a solution AND they kept it simple.”


Dansk Supermarked, the largest Danish retail company, used mobile based gamifi cation in “the big Christmas game” to close the gap between digital marketing and physical retail sales and to drive short and long term loyalty. The game drove approximately 1 in 10 players directly to the store.

De Beers by Somo

De Beers and Somo created an elegant mobile strategy suitable for the luxury brand. To promote the new ‘For you, forever’ service they developed a stunning responsive website. They also designed a striking iPad application as a sales tool for brand ambassadors in-store. The app allows clients to create their own De Beers ring. The beautifully curated mobile tools enhance the consumer experience both on-the-go and in-store, showcasing the diamond range in an elegant and inspiring manner while driving appointments and ultimately sales.

Ellis Brigham

Following the successful launch of the new Ellis Brigham website in 2012, the next big step in the world of ecommerce was to create a website optimised for mobile phone visitors. Like many other retailers, recent months have seen a substantial increase in the volume of people using their phone to view products online, but the volume of sales to these visitors was not increasing in proportion to visits and bounce rates were high. Ellis Brigham’s new mobile optimised site is changing all that.

Innovation in Mobile by a Retailer

WINNER > Mudo and Shopamani with Paythru




“This is a very bold move because EE has taken away a lot of the security to speed up the customer journey. The result is that mobile simplifi es and integrates into the user experience and delivers what everyone else has promised.”

RBS with Visa Europe and Monitise

RBS Group’s Pay Your Contacts service – created with Visa Europe and Monitise for its mobile banking app – enables users to make a payment to any of their contacts with a UK registered Visa card, instantly, on the go. All they need is the recipient’s mobile phone number.

Roads & Transport Authority – Dubai

Smart NOL is a new NFC (Near Field Communication) based NOL service that enables people to use their handset as a NOL card to pay for public transport fares. They can use their handset to check in & check out of the metro, bus, water bus & metro parking as well as check their NOL balance & last transaction.

Safecharge

The mobile version of SafeCharge’s end-to-end payment management system, Cashier, comes in two fl avours to offer the ultimate user experience for mobile checkouts: mobile web, and a mobile native inApp payments module.

• The mobile web payment page supports automatic device detection and displays a responsive theme of the payment page according to the device that has been recognised.

• The inApp module is a unique piece of technology that allows for a payment page to be embedded straight into an Android or iOS device so that end users can transact without leaving the app to open a web browser and complete the payment there.

Best Integration of Mobile into Payments Infrastructure

WINNER > EE

Cash on Tap is the new, secure, contactless payment service for EE phones. Users tap their phone on any contactless card reader in over 230,000 places to pay for anything under £20. Coffees, lunch, taxis… Tap, done – even when the phone is off.

Category



“The car is almost as central to our daily lives as the mobile phone and so advances in machine-to-machine communications in this area are crucial. Ericsson demonstrated a good understanding of how to turn these various functions into a networked service.”

Giant iTab and TagPoints

The combined solution has enabled the Swan Shopping Centre to communicate with shoppers within the centre for marketing and promotional activities using a Swan Centre branded smartphone app which gives points for various location-triggered activities and rewards with offers and freebies. They have also installed a Giant iTab (Giant iPhone) in the shopping centre which is connected to the mobile app through its bespoke showcasing software solution.

A pop-up promotional area has been set-up to invite users to download the app themselves but also to engage with passing customers. On promotional days, the app is loaded onto the Giant iTab and users can see a real-life giant example of how the app works, what offers are in their app and how they can earn points.

Way2ride by VeriFone

Getting in and out of taxis and paying fares as quickly as possible is critical in any large city that thrives on speed. Way2ride from VeriFone solves this problem by enabling passengers to quickly and easily pay for rides using smartphones. In October 2013, following extensive testing in select London black cabs, VeriFone began launching Way2ride in several major US cities.

This mobile app allows passengers quickly and easily to pay for cab rides and receive emailed receipts within minutes of the transaction. Passengers can easily download Way2ride to their smartphone – even during their ride.

Most Innovative Use of M2M Technology using Mobile

WINNER > Ericsson

CVC targets the automotive industry´s demands for scalability, security and fl exibility of connected car services to reach cars, drivers and owners in new ways. The car detects vehicle repair issues and automatically books service appointments. The driver accesses on-demand info-tainment and the car becomes a part of the Networked Society.

Buy As You View

The online journey for BAYV began in December 2009 with the launch of a new website and for the first time, tentative steps in to the world of SEO and PPC. Immediate cost gains were made and within 6-8 months the marketing cost of a new customer reduced by two thirds. Having realised the impact this had, BAYV continued to develop and enhance the site, develop its PPC strategy and utilising GA as the measurement, it reached a peak of 3.5% visitor to application conversion rate. Lead volumes also increased by 20% across the board annually.

Fast forward to 2013, having gained four years’ experience and quickly realising that access to smart phones for its customers was now a reality. BAYV’s mobile website traffic moved from 5% in 2011 to over 60% today. The current breakdown is 56% mobile, 13% tablet and the remainder from a desktop PC.

Best Use of Mobile for Customer Service



“Social media has revolutionised the way people communicate, and #TweetServe enables self-care customer service where the customer is most receptive to receiving it. A very forward thinking project.”

WINNER > O2 with IMImobile

#TweetServe is the world’s first social self-care customer service, developed and launched in partnership by IMImobile, O2 and Twitter. Forming part of O2’s digitally-led customer service strategy, #TweetServe lets O2 customers manage their customer accounts and gain information instantly via Twitter using direct messaging and hashtags. #TweetServe is the first of its kind, and is set to revolutionise how businesses can use Twitter to deliver customer service. It can be used by any device that can access Twitter and has been well received by technology experts, the public and media publications.


Judges’ Award

WINNER > Movitel

For its social inclusion and responsibility

Movitel’s strategy in Mozambique involves deploying mobile network infrastructure in rural and remote areas. It provides free internet to 2,500 schools and has created nearly 20,000 jobs in rural areas in the course of uplifting the telecommunication status of the country and creating the fi eld for e-commerce in Mozambique.


“Bluesource mobile pocket shows ingenuity in empowering both big and small retailers to run their own mobile loyalty programmes. It is an inclusive service that provides retailers with all the tools they need including the capability to offer coupons, offers and promotions and to capture data.”

Mobile Innovations Magazine Award

WINNER > bluesource – mobile solutions

With mobile-pocket users can mobilise their loyalty programme without any investment or restructuring costs. It offers a direct and absolutely personal connection to customers. The ability for retailers to provide individual coupons and offers in the app makes it the modern art of customer relationship management. Furthermore small businesses can create their own loyalty programme using the implemented CRM solution. mobile-pocket gives retailers the tools they need to engage and retain loyal customers.


“This is a unique strategy of investing in large, greenfi eld networks to cover the entire country, including rural and remote areas which will lead to sustainable social development that not only benefi ts the community but also widens Movitel’s customer base.”

The next generation of game-changersThe Rising Star Award was created to pay tribute to someone who is doing great things and of whom more is expected in the coming years.

This year, for the inaugural Mobile Innovations Awards, we pay tribute with this award to

literally dozens of potential ground breakers and game-changers.

The recipient of the Rising Star Award 2014 goes to Apps for Good which helps young people with the skills they need to make technology personal by building their own apps to solve problems within their communities. With the knowledge of how mobile technology works, these young people are enabled and empowered not only to help their own communities, but also to be tomorrow’s technology innovators.

Apps for Good is not just about students who can code; it’s about students who can code for a purpose and who learn vital entrepreneurial skills to market and launch their digital products.

Apps for Good is an open-source education movement that aims to build the next generation of problems-solvers and digital makers. One of the fastest growing charities disrupting technology education today, Apps for Good has a clear vision to empower students through technology.

How it works

Educators within schools are trained to deliver the Apps for Good course to their students for free; teaching young people how to solve problems within their communities through building web, social and mobile applications. An online community of over 750 industry professionals support educators and mentor students on all aspects of the product development course, helping to bridge the gap between education and employment. Apps for Good has a bold aim to be present within 40% of all secondary schools in the UK by 2016 as well as embark on international expansion. Through scaling, they will be able to achieve their mission of transforming technology education forever.

Apps for Good are also committed to developing long-term and mutually beneficial partnerships with companies and foundations who share their vision of improving technology education. Corporate partners and sponsors include technology leaders Google, Facebook, Nominet Trust, Thomson Reuters, Barclaycard and Samsung.

28 I The Rising Star Award 2014

Why was Apps for Good created?

Traditional education systems are wasting talent. Many young people are de-motivated by traditional teaching methods that leave them ill-prepared for the real world. Technology is advancing apace, exciting the imagination of young people, who want to use it to make, play and share. Yet traditional schooling lags well behind, missing this opportunity to engage, especially those students most disaffected with standard lessons. Teachers who want to use technology to create more exciting ways to learn feel frustrated they cannot do more.

“We want to build a new global generation of problem solvers and makers: students who can create, launch and market new products that change the world. We believe that technology can be a great equaliser and a massive force for good to transform lives and communities around the world,” said Debbie Forster, MD of Apps for Good.

The target audience

Apps for Good targets young people aged between 10 and 18. It is an open-source technology education movement that partners with educators in schools and learning centres. Expert volunteers, (people like you) are encouraged to help with the programme by going into schools to explain how mobile technology can be used.

In the course, students work together as teams to find real issues they care about and learn to build a mobile, web or social app to solve them. Like professional entrepreneurs, students go through all key aspects of new product development, from idea generation, technical feasibility and programming to product design, deciding on business models and marketing.

“Our course teaches coding and the fundamentals of the digital world, while also developing skills in problem solving, creativity, communication and teamwork,” said Debbie Forster. With a focus on solving real issues that matter to young people, our students learn the full software product development process in a hands-on way.”

Expert Volunteers

Throughout the course, experts mentor the student teams in one-hour sessions via videoconference or in person. They help the students to progress or pivot their ideas and provide inspiration and motivation. Experts also give teachers a hand in tackling the more challenging areas of the course and making computing education more relevant to industry.

The prizes

At the end of the academic year, Apps for Good hosts their own awards which consist of a nation-wide competition in which the top student app teams compete to have their apps launched commercially with the support of Apps for Good and their sponsors.

The Rising Star Award 2014 I 29

What students learn

From 2013/2014 onwards, there are four prototyping tiers for educators and students:

Tier 1 – Basic Balsamiq click-through wireframes/ POP app

Tier 2 – Building blocks AppInventor 1 & 2 plus AppShed

Tier 3 – Web starting with Blockly (show Javascript) and HTML+CSS (including code in JSBin or Thimble), then moving to plug-ins, framework and libraries and APIs

Tier 4 – Social Javascript, social Plug-ins and Facebook API (public & private) including JSBin, but also Facebook developer account

Apps for Good is currently working with 17,000 students in 220 schools across the whole of the UK – growing by 10,000% since 2010.

X I Section

the best way to predict the future/

create it.

bit.ly/withusoragainstus

monitisecreate_mag_ad.indd 1 28/05/2014 16:27

X I Section Future Gazing I 31

FUTUREGAZING

Coming soon to a mobile near you!

Only the foolhardy are embarking on much prediction of the future these days and it is not surprising. Hardly a month goes by without something completely changing our expectations

of what the future will look like from a mobile device.

There are plenty of examples. Who would have thought that a mobile app would have caused a multi-city taxi strike? Who would have expected internet criticism to lead to the demise of a highly worthy mobile phone designer because of his use of plastic? On the other side of the equation, did you think mobile payments would take this long?

On the next few pages we discuss a few of the latest and most signifi cant mobile innovation developments, that may help you chart tomorrow’s choppy waters. Until the next big thing changes everything of course. But we have come to expect that now. It is just a little diffi cult to plan for.

Samsung mobile design leader Chang Dong-hoon

has been “let go” after praise for the record breaking Galaxy S4 turned to criticism of the design when someone pointed out the cover was... plastic.

Growing criticism on internet blogs was too much for Samsung’s executives to bear, and a head had to roll, despite comments after the Mobile World Congress in Barcelona, which included “the response to the Galaxy S5 and our new wearables line since Mobile World Congress has been phenomenal.

“Samsung Galaxy S5 is a miraculous technical power house. It has been described as having ‘more processing power than the world’s most powerful Cray super-computer of 1982 which weighed more than fi ve tons. Its camera surpasses the fi rst digital SLRs from

Canon and Nikon. It can record near-broadcast quality high-defi nition video of a standard unmatched by a £2,500-plus HD camcorder of fi ve years ago.” Yet design head Mr Chang Dong-hoon has lost his job because of the plastic case.

Now the internet blogging geek fraternity is rallying behind Mr Chang Dong-hoon, arguing that Samsung was unfair, and that plastic can be good. Apple’s 4S glass case is ‘cool’ but it has been pointed out that it also “breaks”.

So what will prevail? Praise for the technology, or the fashion derision that questions whether anyone could possibly walk around with a plastic phone. Could Mr Chang Dong-hoon and the Samsung executives perhaps launch a designer version in a glass case or is there some reason why this can’t happen?

Plasticis NOTCOOL

It has caused #Ubergeddon, it doesn’t exist, but is valued

at US$17 billion, which makes it the world’s most valuable transportation company. Oh yes, and it doesn’t own any vehicles.

Yet Uber is bringing capital cities London, Madrid and Paris to a gridlocked standstill because traditional cabbies says this ephemeral system is “unfair” and breaks the rules on meters in cabs other than black cabs.

The innovation they are objecting to is the use of a smartphone app to “hail” the cab. Existing companies operating in London already offer this facility, including Computer Cab, Dial ‘a’ Cab and of course Hailo but these work with the black cab drivers rather than in competition to them.

Above all, Uber doesn’t really exist. It has no fleet. It employs no drivers. There is no dispatch hub. There is no dispatcher at all. It is a system based entirely on mutual and convenient availability and trust. Uber’s software automatically provides

a connection between people who want a ride and people in the business of providing one. Uber itself has no real relationship or, even, actual interaction with either party.

What’s more, it’s not fancy. It’s neat – you know where your car is, you watch your car come, no money changes hands.

Almost anybody could do it. The technological barrier to entry is small which is probably the black cab driver’s fear.

Hailo, one of its competitors, uses basically the same software but unlike Uber, is partnering with taxi companies and complying with local regulations. And yet the Uber valuation and its media reception suggest that it is, like Google and Amazon, on its way to creating a one-company market.

Even the EU’s Neelie Kroes has pitched in on the debate. According to her, “the debate about taxi apps is really a debate about the wider sharing economy.”She is right, but this

32 I Future Gazing

is not about sharing, it is about doing something traditional in a different way, and completely changing the game forever. This is what mobile innovation does.

Try it, and you are likely to become a convert. The results are little short of miraculous. You push a button on a mobile app, and minutes later, without any negotiation or logistical discussion, an exceedingly polite driver is at your service.

Uber could change more than just the fortunes of black cab drivers. It is predicted that it will convince more people who live in cities that it would be easy and economical to do without their own cars. (The urban young are already demonstrating a marked resistance to car ownership.)

That potential makes Uber the biggest business story of the day, and a massive economic disrupter, too.

And Uber has ambitions well beyond this. It proposes to be the Internet of the actual world. Uber’s biggest investor is Google. Can they both have that job?

#Ubergeddon

Cabbies say virtual is unfair.

Future Gazing I 33

Beacons. Why are they important for loyalty?Q > What’s a beacon?

A > BLE stands for Bluetooth Low Energy.

Q > Do I need to know that?

A > Yes. Beacons (or iBeacons if you want the Apple version rather than the Android one) will enable merchants to communicate with customers even when there is a poor mobile signal inside a store.

Q > Is this a widespread problem?

A > Actually yes. The biggest offenders are the massive steel framed buildings favoured by the large retailers. They completely kill mobile signals.

Q > What will the merchants communicate?

A > Hopefully really useful stuff, otherwise consumers are going to switch off. No-one wants to be bombarded by marketing messages every time they enter a store.

Q > So that’s where loyalty comes in?

A > Exactly. If there is a benefi t to consumers, such as extra reward points, special offers only if you are switched on, really useful product information, or other stuff, such as ‘go now to the restaurant as the queue is low’, or even, ‘we have your lost child’ then there is a defi nite benefi t.

Q > Any problems?

A > Potentially, if the interoperability issues are not sorted out, merchants will have to have multiple beacons. Also, there are a few issues over the positioning of beacons to guarantee the customer really is where the merchant thinks they are, or there could be some confusing messages being received.

Basically the system needs some work to make sure it is fully operational. However, with a big rush for implementation there are bound to be some teething problems.

10% and growing

Mobile channels are now a signifi cant source of revenue for retailers.

According to a study by the Centre for Economics and Business Research (CEBR) and NetSuite, mobile now accounts for 10% of UK High Street spend, with mobile-optimised commerce sites and smartphone apps expected to generate sales totalling £56bn in 2012.

According to an IMRG CapGemini report, payments via smartphones and tablets

leapt 356% in June 2012 compared to the same month last year, against online payment growth of 12.5%. Average order values for

mobile and online are now comparable.

These fi gures prove what most smartphone users already know: it’s convenient and easy to research product information and buy on mobile devices. In one IAB study, 42% of shoppers interviewed said they use mobile because it’s the easiest way to research and buy, and 49% of those who did not currently engage in mCommerce said they planned to do so.

Many believe the banks and credit card providers have had it their way for too long, and it’s no surprise to see multiple mobile payment models and consortium partners jostling for position in the race to develop convenient, secure, and trusted mobile payment solutions.

Rivals providing on-device b2b and b2c payments include Square and PayPal Here, iZettle, Payleven and

more than 200 other contenders keenly fi ghting –with venture capital help – for a place in the market.

Working out the rules

In 2011, Gartner predicted that

by 2015 more than 50 percent of organizations that generate new ideas and methods for products and services will gamify their innovation processes, and that by 2014 the gamification of consumer goods marketing and customer retention will become as important as social media and e-commerce.

They probably got the dates wrong, but gamification is definitely a trend, even if there is a confusion over what it actually means.

As for the intersection of gamification and mobile, it’s all about making the smartphone smarter through gamifying its user interface (UI).

“The most disruptive development that I have seen most recently in the gamification space is Sony’s EvolutionUI,” comments Mario Herger, founder of Enterprise Gamification Consultancy. “It’s a gamified onboarding experience on their Android phones. Instead of reading a manual you start off as a beginner with only a few functionalities turned on. The more you use the phone, the more features are unlocked, and you level up from rookie to intermediate to master.” Sort of play and learn then.

Herger explains that the system works like a game (think Candy Crush or Angry Birds), where the system slowly brings the user more complex game play.

“That basically will replace many areas of training and you are productive right from the beginning,” says Herger.

34 I Mobile Innovations

Wearables are such fun, and offer amazing potential, but

several years after the first payment by Swatch experiment, no-one has quite nailed wearables, but it is very very close.

There is a great deal in the category, which includes everything from smart glasses that record video to watches that answer phone calls.

There is good reason why wearables are generating such a buzz in the tech industry. Wearables are a long way from overtaking smartphones, but the market is expected to grow at a fast pace over the next few years.

Among the companies supplying the critical components are ARM Holdings, Broadcom, Freescale, Intel, Mediatek,

and Qualcomm. These technology companies, that provide all the component parts that make mobile phones work securely, will supply the brains and wireless chips for these devices

As with most things mobile, there is no clear winner running away with the market, and there is unlikely to be one.

In front though are some unexpected names. Nike, Fitbit, and other fitness bands dominate about 90 percent of wearables sales, according to Accenture. But Sony, Pebble, and others have also built devices with more features, including notifications and the ability to snap photos and access apps. Samsung has tried to position itself as a leader in wearables with its smartwatch and a strong marketing campaign, but it’s unclear just how well Gear is selling. Google, meanwhile, is going after smart eyewear with Glass.

What does this mean? Anyone could emerge a winner, even if it’s not a big name. There is also still plenty of opportunity for something amazing to turn up that alters everything yet again.

There are plenty of really cool ideas, but we are still waiting for that gamechanger that attracts the masses.

Currently health and fitness devices make up the vast majority of wearables sales and that is likely to continue. Other devices have to find a way to appeal to a specific consumer need before they really take off. Right now, many are too complicated to be useful.

Nothing to wear? Mobile is the new black.

Mobile Innovations I 35

Mobile Innovations Magazine

is published by McIntosh Media Group Ltd to support The Mobile Innovations Awards. The magazine will be produced three times a year and will contain The Mobile Innovations Awards Call for Entries, The Finalists and The Winners.

Who will receive it?

A worldwide audience of: Decision makers, high level executives, innovative new entrepreneurs, start-ups, established payments and mobile industry leaders, investors and angels, movers and shakers, policy makers, retailers, hotel and travel industry executives – if you saw our database you would be amazed!

To advertise

Contact Maxine [email protected]+44 (0)1572 820088

For editorial queries

Contact Liam [email protected]+44 (0)1572 820088

Postal address

McIntosh Media Group Ltd 3a Market Place, Uppingham Rutland, LE15 9QH

Design

Sally [email protected]

Thank you

Thank you to our entrants for providing such an exciting view into the mobile innovations that are working in a business and commercial setting today.

And thank you to all our attendees at the fi rst ever Mobile Innovations Awards.

Make a suggestion

During the summer we will be reviewing both the categories and the criteria to make sure they keep up with developments in the use of mobile devices. If you have any suggestions, please send them to [email protected].

Diary dates

The Call for Entries for The Mobile Innovations Awards 2015 will be launched in October.

Look our for the date for the very fi rst Lessons from the Mobile Innovations Awards Winners Conference, to be held in 2015.

The date for The Mobile Innovations Awards 2015 will be announced in October when we launch the Call for Entries.

Sponsor The Mobile Innovations Awards

Would you like to promote your company by sponsoring The Mobile Innovations Awards, and the associated conference events?

Contact Annich McIntosh, Joint [email protected] / +44 (0)1572 820088

or Sasha Blackwood Event [email protected]) / +44 (0)1572 820088

to discuss sponsorship opportunities and potential.

Thank you to our sponsors for making the inaugural Mobile Innovations Awards possible

They are:

Lead sponsor

Award sponsor

Award sponsor, andCharity raffl e co sponsor

Charity raffl e co sponsor

Innovations Awards. The magazine

Innovations Awards Call for Entries,

A worldwide audience of: Decision makers, high level executives, innovative new entrepreneurs, start-ups, established payments and mobile

to discuss sponsorship opportunities and potential.

The Mobile Innovation Awards

Who won, and why

Rising Star

Sharing skills with

tomorrow’s winners

The WinnersA new titl

e from the McIntosh Media Group supportin

g the Mobile Innovations Awards

MA

G

The Mobile Innovation Awards

Who won, and whyThe Winners

Comment / 3 T

he Judges / 5 Future Gazing / 31

Rising Star

Sharing skills with

tomorrow’s winners

MobInn_mag_26June.indd 1

26/06/2014 20:20

Do you want to subscribe to Mobile Innovations Magazine?Contact Maxine Wernick / [email protected] / +44 (0)1572 820088

www.tagpoints.com

18 Bond Street, Brighton, East Sussex, BN1 1RD

01273 672 054

[email protected]

MOBILE LOYALTY

PROXIMITY MARKETINGPLATFORM

AND

the mobile innovation awards (tmia)

Documents