mobile nfc servicesvntelecom.org/public/vntelecom10/#12 - mobile nfc services.pdfticketing payment...
TRANSCRIPT
Mobile NFC ServicesOpportunities & Challenges
NGUYEN Anh Ton
VNTelecom Conference – 31/10/2010
Agenda
1. Introduction
2. Mobile NFC Overview
3. NFC Ecosystem Key Findings
4. Main NFC challenges
5. What’s next?
Mobile NFC Services 2
Mobile subscribers overview
Mobile NFC Services 3
Mobile phones is an increasinglyuseful and necessary tool in ourdaily lives
Contactless mobile ideas
Mobile NFC Services 4
Welcome to contactless world !
Cashlesspayment
Ticketing
Physical accessLoyalty & memberships
Identification
Smart poster P2P
NFC (Near Field Communications)
Two-way communication based on RFID technology
Short range communication within a proximity of up to 10cm
Operating in active or passive mode
3 ways for integration of NFC technology in mobile phones:
o SIM card/UICC
o Memory card
o Embedded chip
Mobile NFC Services 5
NFC
Secure Element
Antenna
SIM
Type A
(ISO 14443)
Type A
(Mifare)
FeliCa
Tags
(reader)P2P
NFC mode
Card Emulation mode
Type B
Type B’ Innovation
Other
SESWP
Mobile NFC Use Cases
Mobile NFC Services 6
« Touch and Go » with my mobilePublic transport
Paying with my mobileCumulating the loyalty points stored on my mobileDistribution
Crossing gatesTicketing paymentReal-Time Informations Access
Proximity paymentLoyalty cardsMembership cardsDiscount tickets
Validating access with my mobilePublic places
M-ticketing : cinema, attraction parks, stadiums …Local access : swimming pool …
Smart PostersFlashing tags(game, clip, sonnerie, info, localisation …)
Getting informations with my mobile Advertising
Mobile NFC services constitute a major revolution in terms of usage and business model
Mobile NFC market trends
Mobile NFC Services 7
Telephony TelephonyTelephony Telephony Telephony
Multimedia Multimedia
Internet
Multimedia
Internet
Multimedia
Internet
End of 90’s
TransportPaymentLoyalty
TransportPaymentLoyalty
2011Early 2000 2008-2009 ?
Other excitingservices
« Coopetition » betweenoperators, distributors and banks
Transport Payment Loyalty
Mobile usages
NFC Technology
GSM/UMTS Technologies
NFC is not a business model but an open system to integrate new business models
like the Internet
NFC Ecosystem Overview
Mobile NFC Services 8
•Venyon (JV G&D + Nokia),•Cassis International•NXP •Gemalto•Oberthur•Atos Worldline•Experian• Motorola
•NFC Forum • ETSI•GSM Association•Global Platform Association• ISO
•Veolia•Cofinoga•Carte Vitale•Student restaurants•Etc.
Development of Applet/Midlet•Gemalto• OCS• Trusted Logic
•ERG•ACS•Thales•Ingenico•I2e•Olivetti•Vivotech
•Inside Contactless•NXP•Sony
•Nokia•Motorola•Samsung•Sagem• LG•HTC•Sony Ericsson
•G&D•Gemalto•Oberthur• Sagem Orga
NFC Ecosystem Key Findings
Mobile NFC Services 9
SIM Card Management System Card Issuer (MNO)
NFC Service Management Platform
Trusted Service Manager (TSM)(performed by MNO or Third Party Provider)
OTA NFC Service Manager
NFC
SIM
CHIP
GSMA Architecture
Service Provider (SP)
Co
nta
ctle
ssM
erch
ant
PO
S
Application Provider
Information System
Application Owner
Information System
Application Owner
Trusted Service Manager as an operational and business intermediary :o Help service providers securely distribute and manage contactless serviceso Facilitate contractual arrangements of ongoing business relationships between SP and MNOSIM Card as the most appropriate NFC Secure Element(SE) in mobile phoneso Ease of useo Mobility & Securityo Capability of remote managemento Multi-applicative environment
1. Trusted Services Manager2. SIM card3. Interoperability –
Backwards compatibility -Standardisation
Customer issues
Mobile NFC Services 10
Customer
Loss & Thief
Change of terminal
Change of operator
Dischargedbattery
No network coverage
Security levels of
transaction
Privacyprotection
Main risks
Mobile NFC Services 11
MNO
HandsetProvider
SIM Vendor
TSM
SP
TSMs
MNOs
SP SP
SP
End users
Availability of NFC mobile phonesCompatibility between mobile handsets and SIM Security of the system
Technical risks
The maturity of value chainsCustomer confidence concernsLack of commercial business modelsA vertical integration of mobile and banking servicesComplicating the consumer’s change of service provider
Business risks
?
State of the art
Many workgroups have been created for different purposes: cost-effective, operational requirements, customer experience,…
2 NFC available mobiles in 2010, but don’t match whole technical requirements
Mobile NFC Services 12
NFC trials are all around the world
30 NFC trials world-wide have shown strong adoption and positive feedbacks from users about ease-of-use
Deployment of contactless cards and contactless equipments
What’s next?
Mobile NFC Services 13
21% penetration of mobile handsets by 2012 One in six mobile users will have an NFC-enabled device by 2014 iPhone 5 offers NFC capability New business models to be defined
Thanks for your attention!
Mobile NFC Services 14