mobile marketing forum...about mma mobile marketing impact forum the 2018 mma forum series offers a...

Mobile Marketing Forum September 28, India

Partnership Prospectus

Join the Mobile Marketing Association at its 2018 events to #ShapetheFuture because the future of mobile is the future of business.

BUILD your capabilities and be the change-maker in your marketing organization. Become a modern marketer by understanding what it takes to maximize your marketing and mobile efforts, creating deep, authentic connections with your consumers.

LEAD the industry forward alongside the MMA and the world’s top marketers. Our interests are your interests, so join us as we define the future of marketing.

INSPIRE the innovations of tomorrow. In today’s rapidly changing business and technological landscape, position yourself ahead of the curve and leverage that competitive advantage.

CELEBRATE the best talent and your successes. We can’t wait to see how your 2018 marketing campaigns generate business growth and boost brand affinity.

We hope you will join the MMA in 2018 to BUILD, LEAD, INSPIRE, and CELEBRATE.

2017 HIGHLIGHTS

As part of the Mobile Marketing Impact Forum, partners will benefit from: o Collaboration and affiliation with the leading trade association in

mobile marketing

o Introduction and networking opportunities with senior level marketers from many of the world’s leading brands

o Increased brand awareness through exposure before, during & after the event

o Lead generation opportunities for increased business and ROI o Industry press coverage and recognition

EVENT HIGHLIGHTS

§ Brand marketers at the Mobile Marketing Impact Forum represented over $60B in media spend

§ 55% of attendees were from a brand marketer organization or agency

§ Brands and agencies are more than interested in finding new technology partners at the event

AUDIENCE FEEDBACK

ABOUT MMA Mobile Marketing IMPACT Forum The 2018 MMA Forum Series offers a global view only the MMA can deliver. You'll hear how mobile marketing is working across the globe: Singapore, India, Indonesia, Vietnam, Africa, Japan, China, and the U.S. and beyond.

The 2017 MMA Forum Series was held in Singapore, India, Indonesia, China & Vietnam. There were over 350 attendees including agencies, brands, carriers and media professionals, delegates, speakers, bloggers, analysts and industry speakers to discuss the latest marketing strategies, case studies, technology and innovative ways of using the mobile channel and extend the reach and effectiveness of Mobile Marketing. The Forum in each country was spread over a period of 1 days with over 30 leading speakers and an excellent platform for building close business relationships through endless networking opportunities: http://www.mmaglobal.com/events/forums/archive

SUCCESS in 2017

REGISTRANTS 500+

SPEAKERS SESSIONS 22 15

MMA Mobile Marketing Forum

Seniority 4%

7%

20% 42%

27%

C-Level

VP

Director

Planner/Manager

Ecosystem

5%

17% 28%

23% 27%

Brand

Agency

Tech

Media

Other Other

BRAND MARKETERS INCLUDED…

STANDARD PARTNERSHIP BENEFITS FOR ALL LEVELS o Company logo on official event website with 100 word company description o Company logo on appropriate onsite signage o Company logo on specific signage associated with partnership chosen o Company logo and 100 word company description in Forum Guide o Company logo included in select marketing materials o Verbal acknowledgement of partnership by MMA Forum

Principal Sponsorship Packages

PRINCIPAL PARTNER $35,000/Member $40,000/Non-Member

This is an opportunity to not only take the stage in one of the breakout sessions and educatethe audience on one of the hot button issues facing the industry, but to also host one of the events main networking breaks, putting you front and center as the industry gathers to network and build relationships. Be at the forefront with this principal partnership.

o A company executive sits on the event Advisory Board to help guide the conference agenda

o A company executive delivers a 3-5 minute co-scripted introduction on the main stage at the start of day one of the conference (written with and approved by the MMA)

o Collaboration with the MMA on a 35-minute panel session with a company executive participating as a panelist/moderator on the main stage session – MMA has final approval on speakers and topic

o On stage logo placement o Tabletop display area, located outside of show entrance o Full-page collateral piece or giveaway (prepared & provided by partnering company) in

event conference tote o Full-page advertisement in event show guide (either inside front or back cover) o Logo inclusion in post event emails o Fifteen (15) complimentary MMAF event registrations (includes speaker) o Discount code, 25%, to invite partners to event, 15 tickets for MMA approved brand

partners o One Full Page Advertisement in MMA Asia Pacific Year Book 2017 o Plus Standard Partnership Benefits

PRESENTING PARTNER $30,000/ Member $35,000/ Non-Member Only 2

Be at the forefront with this presenting partnership:

o A company executive sits on the event Advisory Board to help guide the conference agenda

o Collaboration with the MMA on a 20-minute session with a company executive participating as a panelist on the main stage session – MMA has final approval on speakers and topic

o On stage logo placement o Tabletop display area, located outside of show entrance o Full-page collateral piece or giveaway (prepared and provided by partnering company) in

event conference tote o Full-page advertisement in event show guide (either inside front or back cover) o Logo inclusion in post event emails o Ten (10) complimentary MMAF event registrations (includes speaker) o Discount code, 20%, to invite partners to event, 10 tickets for MMA approved brand


PREMIER PARTNER $25,000/ Member $30,000/ Non-Member Only 2

Be at the forefront with this premier partnership:

o Collaboration with the MMA on a 20-minute session with a company executive participating

as a panelist on the main stage session – MMA has final approval on speakers and topic o On stage logo placement o Tabletop display area, located outside of show entrance o Full-page collateral piece or giveaway (prepared and provided by partnering company) in

event conference tote o Full-page advertisement in event show guide (either inside front or back cover) o Logo inclusion in post event emails o Seven (7) complimentary MMAF event registrations (includes speaker) o Discount code, 20%, to invite partners to event, 10 tickets for MMA approved brand


GOLD PARTNER $20,000/ Member $25,000/ Non-Member Up to 5

This package is designed for Partners who are looking to engage the audience with a combination of thought leadership and social networking activity.

o MMA/Partner participation on a panel discussion tabletop display area, located outside of show entrance

o Full-page collateral piece or giveaway (prepared and provided by Partner) in conference tote

o Partner logo to be printed next to panel on agenda in the event guide o Full-page advertisement in event show guide o Four (4) complimentary MMAF event registrations (includes speaker) o Discount code, 15%, to invite partners to event, 5 tickets for MMA approved brand &

agency partners o Half Page Advertisement in MMA Asia Pacific Year Book 2017 o Plus Standard Partnership Benefits

SILVER PARTNER $15,000/ Member $18,000/ Non-Member Up to 4

This package is designed for Partners who are looking for a robust branding opportunity, including multiple touch points throughout the event to engage the audience with their collateral.

o Tabletop display area, located outside of show entrance o Full-page collateral piece (prepared and provided by partnering company) in conference

tote o Full page advertisement in event show guide o Three (3) complimentary MMAF event registrations (for partnered event) o Plus Standard Partnership Benefits

REGISTRATION PARTNER $15,000/ Member $18,000/ Non-Member Only 1

o Company logo prominently displayed on onsite registration signage and online registration

page o Full-page collateral piece or giveaway (prepared and provided by partnering company) in

conference tote o Supporting Partner designation o Company logo in event show guide o Two (2) complimentary MMAF event registrations o Plus Standard Partnership Benefits

Networking Sponsorship Packages

LUNCH PARTNER $15,000/ Member $18,000/ Non-Member Only 1

o Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding

(collateral provided by partner; approved by the MMA) o One literature or collateral piece placed during lunch o Supporting Partner designation o Five (5) complimentary MMAF event registrations (for partnered event) o Plus Standard Partnership Benefits

COFFEE/ TEA BREAK PARTNER $7,500/ Member $9,500/ Non-Member 1 morning & 1 evening

o Opportunity to provide logo-imprinted cups, napkins, signage and/or additional branding

(collateral provided by partner; approved by the MMA) o Company branded signage for the breaks

Digital Sponsorship Packages

AN EXPERIENCE LAB PARTNER $15,000 (Limited to one company per Forum), Non–MMA Member price: $18,000 plus $3,500 per experience pod (minimum three (3), maximum five (5)

o Large lab banner co-branded with partnering Company and placed prominently at lab o Demo Pods to showcase relevant experiences o MMA Forum Day 1 MC call-out to all attendees o Company logo prominently displayed on event signage as lab partner o Full-page collateral piece (prepared and provided by partnering company) in conference

tote o ½ Page advertisement in the event show guide o Logo prominently displayed on the MMAF website with link to company site as lab partner o Two (2) complimentary MMAF event registrations, plus one (1) complimentary pass and

one (1) exhibit only pass for each pod o Plus Standard Partnership Benefits

DIGITAL DISPLAY PARTNER $15,000/ Member $17,500/ Non-Member Only 1

o Your branding & logo(s) persistently displayed on six (6) LCD/Plasma monitors positioned

throughout the exhibit hall(s) and event. Monitors will rotate through show relevant content and rich media, including alerts and news, current agenda, social media posts and related partnered/featured content

o Full-page collateral piece (prepared and provided by partnering company) in conference tote

o Corporate Partner designation o Five (5) complimentary MMAF event registrations o Plus Standard Partnership Benefits

WIFI PARTNER $10,000/ Member $12,500/ Non-Member Only 1

o E-mail to event attendees with Internet access instructions for the day partnered with

prominently placed partner logo (message created & sent by MMA) o Access instructions in program guide for Internet use with partner logo (created by MMA) o 1 page advertisement in event show guide o Supporting Partner designation o Five (5) complimentary MMAF event registrations o Plus Standard Partnership Benefits

MOBILE DEVICE CHARGING STATION $7,500/ Member $9,000/ Non-Member Up to 2

o Branded mobile device charging station placed within the exhibit area provided by partner o Five (5) complimentary MMAF event registrations o Plus Standard Partnership Benefits

Miscellaneous Sponsorship Packages

o Standard draped 6-foot table provided for your

display (costs of internet coordinated and paid by partner)

o One (1) complimentary MMA Forum event registration

o Plus Standard Partnership Benefits

TABLETOP EXHIBITOR

o Company logo and branding on the Social Media monitors/screens in the main conference room


TWITTER

o Company branded lanyards for all attendees (provided by partner)


LANYARD

o Pens and notepads with company logo (provided

and paid for by partner) to be distributed to all MMA Forum attendees


PEN AND PAD

o Company design prominently displayed on back of attendee name badge (design provided by partner)


BADGES

o Company collateral or a giveaway placed on seats during general session (in morning or after lunch)


IN SESSION DISTRIBUTION

o Inside cover (Sold after Platinum Partner has selected

their ad placement) $2,500 - Non-MMA Member price: $3,000

o Back cover (Sold after Platinum Partner has selected their ad placement) $3,000 - Non-MMA Member price: $3,500

o Full-page ad spread $1,500 - (Non-MMA Member price: $1,750

o 1/2 page ad $850 - (Non-MMA Member price: $1,000)

SHOWGUIDE ADVERTISING

o Company collateral or a giveaway included in conference tote


TOTE INSERT

SMARTIESTM ADWARDS PARTNERSHIP OPPORTUNITY

FOUNDING SPONSOR $35,000/Member $40,000/Non-Member Only 1

Be at the forefront of Smarties ™ APAC Awards with this principal sponsorship o Post award Winner’s Gallery on MMA Singapore

Award Site o 1 Award Presenter – award TBD o A company executive sits on the event Awards Jury o Judging Lunch sponsorship o Gift in Award Winner’s gift bag- gift to be supplied by

company and approved by MMA o On stage logo placement (as per MMA guidelines)

o Logo to be printed on the Awards entries catalogue agenda in the event guide

o Full-page collateral piece or giveaway (prepared and provided by sponsoring company) in event

conference tote o 2 Tables (of 8 seats each)

o Logo and blurb in Awards Program o Six (6) complimentary MMAF event registrations o Logo inclusion in post event emails o Full page advertisement in event show guide o Plus Standard Sponsorship Benefits

PREMIER

o Table branding for the awards dinner (prepared and

provided by sponsoring company in line with MMA

SPONSOR $25,000/Member $30,000/Non-Member Only 1

guidelines) o 1 Award Presenter – award TBD o On stage logo placement (as per MMA guidelines) o Logo to be printed on the Awards entries catalogue

agenda in the event guide o Full-page collateral piece or giveaway (prepared and

provided by sponsoring company) in event conference tote o 1 Table (of 8 seats)

o Logo and blurb in Awards Program o Four (4) complimentary MMAF event registrations o Logo inclusion in post event emails o Full-page advertisement in event show guide o Plus Standard Sponsorship Benefits

TABLE SPONSOR

Invite your clients and colleagues to join you for the evening!

$2,000/Member $2,500/Non-Member

o Exclusive Table of 8 with Company logo

Up to 20

o Pre-Awards Cocktails o Gift in Award Winner’s gift bag – gift to be supplied by

company and approved by MMA o 1 Table (8 seats) o Logo and blurb in Awards Program o Branding on-site o On stage logo placement (as per MMA guidelines) o Plus Standard Sponsorship Benefits

COCKTAIL SPONSOR

o Gift in Award Winner’s gift bag – gift to be supplied by

company and approved by MMA o Full-page collateral piece or giveaway (prepared and

provided by sponsoring company) in event conference tote

o Logo and blurb in Awards Program o On stage logo placement (as per MMA guidelines) o Plus Standard Sponsorship Benefits

SUPPORTING SPONSOR

o Gift in Award Winner’s bag o Bag to be supplied by the company and approved by

MMA o On stage logo placement (as per MMA guidelines) o Plus Standard Sponsorship Benefits

WINNER’S GIFT BAG SPONSOR

Interested in getting face-to-face with the global marketing elite?

Contact APAC Jasveen Kaur Sr. Regional Membership & Marketing Manager M: +65 9165 2312 E: [email protected]

CHINA Ivy Ho Country Manager

M: +86 139160 39169 E: [email protected]

INDIA Moneka Khurana Country Head M: +91 98201 22916 E: [email protected]

Namita Ved Head Business Development & Operations M: +91 98197 81250 E: namita,[email protected]

VIETNAM Jessica Phan Bich Tam Country Manager M: +84 931 139 986 E: [email protected]

mobile marketing forum...about mma mobile marketing impact forum the 2018 mma forum series offers a...

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