mobile im app interface ananlysis
TRANSCRIPT
Mobile IM APP Interface Analysis
Peter lee
106423
Directory Cognitive Psychology in Mobile Product Design Mobile IM Introduction
Mobile IM Interface Analysis
Conclusion
Cognitive Psychology in Mobile Product Design
将人看为一个信息加工的系统，认知就是信息加工，包括感觉输入的编码、贮存和提取的全过程，核心是输入和输出之间发生的内部心理过程
强调格式塔的组织、结构等原则，强调信息加工的主动性，格式塔心理学主张研究直接的生活经验，主张把直接的生活经验材料与实验资料结合起来
Cognitive Psychology in Mobile Product Design
•可识别性•可辨识性•意义性•标准化
界面元素的编码特征
•动作兼容性•方式兼容性•概念兼容性
界面元素的兼容性
•信息密度•信息组合•复杂度
界面布局的认知
颜色的认知
Cognitive Psychology in Mobile Product Design
颜色的性别差异
不同平台的用户性别比例 APP 目标人群 通用设计
Cognitive Psychology in Mobile Product Design
颜色的性别差异
谨慎使用以上颜色 颜色搭配
Cognitive Psychology in Mobile Product Design
颜色的年龄差异
确定目标用户的年龄结构 产品气质
Cognitive Psychology in Mobile Product Design
颜色的情绪
产品的使用情境 产品的性质 目标用户的生活特点
Mobile IM Introduction
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%60.1%
5.4%10.7% 13.1%
0.7%4.3% 5.8%5.4%
64.8%
25.9%
3.9%
OS APP
Mobile QQ62.3%
Mobile Fetion24%
Mobile MSN11%
Mobile Taobao IM3%
Others1%
China Mobile IM Marketing share
Different Platform , Different UI
Communicator , Entertainment
One to One Style
Kik APP Popular
Mobile IM Interface Analysis
Type Feature
AOL Instant Messenger, has the largest share of the instant messaging market in North America, especially in the United States
Google Talk, instant messaging and voice over Internet protocol.
Windows Live Messenger, In June 2009, Microsoft reported the service attracted over 330 million active users each month.
Skype is a software application that allows users to make voice calls and chats over the Internet. Skype has 663 million registered users as of 2010.
As of September 30, 2010, the active QQ users accounts for QQ IM amounted to 636.6 million, possibly making it the world's largest online community.
a messaging startup in Silicon Valley
Kik Messenger, instant messenger application for smartphone
Similar to Kik Messenger, a instant messenger application. Developed by XiaoMi team.
Similar to Kik Messenger, a instant messenger application. Developed by Tencent.
Mobile IM Interface Analysis
Recognition
Interpretation
Aesthetics
Consider the Background
Color Shape Size Lighting
Mobile IM Interface Analysis
信息密度，信息组合，复杂度
Portrait
Name
Signature
Tag
More
Mobile IM Interface Analysis
结构清晰，即使显示最新消息
Talk
Input
Mobile IM Interface Analysis
功能性，释义性，辨识性
Icon
Order
Size
Mobile IM Interface Analysis
Product Temperament
Match with MP
Unified style
Mobile IM Interface Analysis
Unified Module
Visual hierarchy
Simple but Powerful
Mobile IM Interface Analysis
Beautify Alert Frame Style
Transparency
Disturb or Not
Mobile IM Interface Analysis
Information
Tidy
Suggestion
Unified Model Planar Tidy Simple
Conclusion
Focus on Your Users !
Mobile IM APP Interface Analysis
Peter lee
BUPT
106423
Thank you.