mobile @ gm mike barkume manager, dealer and consumer mobile solutions

Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

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Mobile @ GM

Mike BarkumeManager, Dealer and Consumer

Mobile Solutions

The Mission

• Mission– Create strategic flexibility to execute multiple

options– Business process innovation by creating mobile

options– Drive change through entrepreneurial culture

Page 3: Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

The Team

• Co-located in GM World Headquarters• Multi-vendor environment• “Team room” concept– Android & iPhone Developers– Business Analyst– QA– Art Directors

Page 4: Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

The Apps

• Create mobile options to move with our customers

• myCadillac– Deepen customer relationships

after the sale• Stay connected to your dealer• Put owner information in the palm

of your hand• Establish a platform to deliver

innovative functions

Page 5: Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

The Apps

• Mobile Workbench– Speed, speed, speed– Right data, video & images

at the right place & right time

– Extending the dealership enterprise beyond the brick & mortar

Page 6: Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

Architecture Observations

• Images– Started on device– Evaluated graphics packages to upscale– Moving towards a cloud delivery

• Lack of connectivity affects user experience

• Data– What is the right level of data for users?– Store locally or read from the cloud?– Caching strategy for offline use

• Integration– Backend integration to multiple systems– Mainframe, SOAP, RESTful

• Security– Significant challenges to meet GM Information Security Requirements– Required innovative solutions for installation packages

Page 7: Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

The iPhone is easier

• Greater level of effort to create polished user experience on Android– Map kit– Status bar– Paging indicators– Layout handling differs e.g.

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