Badger Media Inc.

It is our goal to increase your brand awareness and foster what is possibly the most important marketing tool of all, word of mouth.

By utilizing Badger's distinct platform you have the ability to engage your customers like never before. We use all aspects of today's technology to reach a customer base in a fun and rewarding way.

By employing our light game elements into your user generated content campaigns you will ensure that your most loyal customers are rewarded and incentivized to tell

their friends and associates about the best hangover cure on the market.

We think we got it right, but you know your brand better than we do. Which is why the following proposals are meant to serve as examples of how Badger can be used to expand awareness and repeat purchase behavior.

We look forward to hearing from your creative team on how we can help you better engage your current and potential customers.

Share your Mercy stories on Badger and win.By partnering with us, you ensure that your most loyal customers are rewarded and new customers are incentivized to give Mercy a try.

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Badger Media Inc.

Show how you use Mercy to stay on topof your game and you could win gear!

LAST NIGHT MAY HAVE BEEN A RAGER BUT TODAY I FEEL FINE, ALL THANKS TO MERCY

MERCY ME

Getting people to share how Mercy has helped them, be it a hangover cure before an important meeting, or just pumping the vitamins into your body to feel better.

Showcase mercy as a non-caffeinated and healthier substitute for energy drinks, while also keeping true to the hangover cure message.

Campaign ObjectiveThe winner is based on the person who best showcases how mercy has affected their life. Mercy offers the winner a 4 pack of Mercy and / or Mercy gear.

Rewards

Mercy is a way of life for loyal customers, showcases the product as truly innovative in the larger scope and create apostates.

Focus

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Badger Media Inc.

Show us how you mix your Mercy andyour recipe can wind up on our site!

TWO PARTS VODKA, ONE PART COINTREAU, A SPLASH OF CRANBERRY AND TOP IT OFF WITH MERCY.

MIX MERCY

Showcasing Mercy’s versatility by encouraging people to come up with innovative drink recipes.

Fosters engagement with the brand. Increase demand for the product at nightlife establishments, and drive online sales.

Campaign ObjectiveThe best Mercy recipes as voted on by the community will wind up on drinkmercy.com, potential to publish an e-book of winning recipes.

Rewards

Extending the brand. building a culture around it, increasing awareness. Convert to fans into e-commerce customers.

Focus

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Badger Media Inc.

We feel your pain. Most horrific hangover pic wins a 4 pack of Mercy weekly.

THE WORST OF THE WORST, THIS IS WHAT YOU LOOK LIKE THE DAY AFTER WHEN YOU DON’T HAVE MERCY

BEG FOR MERCY

Let’s face it, hangovers suck, which is why we want people to share how they’re suffering through their worst hangovers.

Demonstrate the direct benefits of Mercy while taking a light hearted approach by showing the worst hangovers possible.

Campaign ObjectiveOne person every two weeks will receive a free 4 pack of Mercy to help them from repeating the experience.

Rewards

Tongue in cheek, fun and light hearted approach to hangovers. Helps build brand awareness.

Focus

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Badger Media Inc.

Linking to your promo pages from any smart phone is, social, shareable, wonderful. When someone scans a Mercy co-branded QR code, they are brought to your mobile promo page, which like it’s web counterpart, displays your campaigns, your ads, and most recent content submitted by your community.

Best of all, we made it social, which means that anyone can easily share your campaigns on Facebook, Twitter, Google+ or email them..

Ads are great, smartly deployed QR codes are better.

Easily get people on the street engaged with your Badger run campaigns by displaying co-branded QR codes.

Oh yeah, and you can scan me to see what we mean.

Easy access. Mercy QR codes bridgeyour physical with our digital.

Creating a social gateway to youfrom any smartphone.All your information is easily accessible from anysmart phone, regardless if it’s an iPhone, Android, Blackberry or Windows phone. Now that’s cool.Smartphone connectivity has shown exponential growth over the past few years. In fact mobile connectivity is no longer just an added bonus or feature - customers demand it!

Badger mobile promo pages are a great way to instantly give your brand a mobile presence. You can feature your current campaigns as and show special promotions or coupons all formatted for mobile the mobile device.

Easily serve mobile content with a customizable Badger Mobile promo page

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Badger Media Inc.

Standard PackageOur basic campaigns package includes everything you need to get a Badger campaign off the ground and running with offers, game elements and socialization.

Mobile and web promotional pages.Campaign Badges tied to specific user interaction. Each badge consists of:- Photo Stream- Photo Map- Leader board + Mercy Branded Point System - Loyalty rewards as defined by you.- Links to Mercy’s Facebook / Twitter accounts- Mercy banner ads for web and mobile platforms.

Ad Hoc Premium Campaign Components

With our premium campaign components you can super charge your social rewards campaigns by ensuring they reach the most people possible.

Facebook Pages Integration where posts land on your Facebook wallBranded Facebook app where users can engage directly via their Facebook accountsFoursquare Integration - Post a photo and check in at the same timeRebranded Badger App featuring only your campaigns

Delivery TimeWe are able to push a basic campaign live within two week, premium components will take anywhere from one to three weeks additional time, depending on what you want, and how you want it.

Our services are tailored to fit your needs.

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Badger Media Inc.

Additional Considerations

Haley, NYC Haley works as an ad exec on Madison Avenue. Last night she had a little bit too much fun with her friends in Williamsburg, but hey it was a great concert. Luckily she came home, drank mercy and was ready to rock n roll on her presentation the next day.

Campaign ExecutionIn order to effectively execute the proposed campaigns Badger Media will showcase the Mercy campaign on its website’s landing pages, campaign page, Badger iOS app, and on the mobile site. Badger Media will send out a press release and utilize its own social channels to publicize the campaign. Badger Media will provide Neu Industries with a co-branded Quick Response (QR) code to foster campaign awareness for individuals with smartphones.

To maximize reach, Neu Industries will need to inform its community of the campaign through its own social channels. The co-branded QR code should be placed on Mercy stickers, flyers and relevant consumer facing printed information.

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Badger Media Inc.

A Badger web promo page is your central loyalty hub.

Header

Statement

Campaigns

Banner Ad

Contributors

Sample Promo Page:

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Badger Media Inc.

Every social action is rewarded,making your campaigns go viral.

User actions are assigned a point value whereby participants can level up their Mercy Badges and receive valuable rewards set by you.

Points gained for social engagement:

Ranking of participants:

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Badger Media Inc.

Discover

Badger’s Campaign Value Chainor how someone engages with Mercy.

Identify Engage Virality Reward

When an individual walks by a co-branded QR code they know that it holds information specific to the venue.

This is where we bridge real with digital.

Once the QR code is scanned the person sees your current campaigns, promotions, and offers.

The person identifies the information.

They can then choose to engage with the campaign by participating in it and / or share it with their network.

Engagement is simple and intuitive.

When the person engages with your campaigns they are rewarded for each social action.

Fostering social reach.

Upon participating the individual is immediately rewarded with points that coincide with the specific campaign.

Instant gratification increases participation

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Badger Media Inc.

BADGER MEDIA INC.

http://playbadger.comjacek@playbadger.comTwitter: @playbadger+1 646 812 7650

These are just some of the ways that Badger can be leveraged to extend your business.

Feel free to contact us at any time to discuss how Badger can help with your loyalty rewards and user engagements.

We look forward to speaking with you soon.

Best Regards,

~ Badger Media Inc.

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