amlan mpas rare pride campaign anabele b. barillo (cf)and mercy s. teves (lap supervisor)
DESCRIPTION
Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor). Fishers and Community buy-in in MPA management. SOCIAL MARKETING CAMPAIGN. As a result of the Threat Ranking…. The Social Marketing Strategy. SOCIAL MARKETING CAMPAIGN. - PowerPoint PPT PresentationTRANSCRIPT
Amlan MPAs Rare Pride CampaignAnabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)
Fishers and Community buy-in in MPA management
SOCIAL MARKETING CAMPAIGN
The Social Marketing Strategy
As a result of the Threat Ranking…Target Audience
Desired Behavior Change
Fishers (160)
Stop Intrusion and/ or Report Intrusion
Community (7,000)
Report Intrusion
Governance and Enforcement strategy-Strengthen ManCom and Enforcement System
SOCIAL MARKETING CAMPAIGN
Social marketing activities
SOCIAL MARKETING CAMPAIGN
Insert top 5 SM activities
1. Radio plugs2. Billboards3. Posters4. Sermons/ Homily 5. Christmas carol with the mascot
Brand and message
SOCIAL MARKETING CAMPAIGN
3 Key Messages“If I fish outside the marine sanctuary, I will become a good and responsible parent securing fish for my children’s future.”
“If I report intrusions I will become a good member of the MPA intelligence network”
“If I report intrusions, I will be given a certificate of recognition of being “the BEST FISHERFOLK of the year” from the Mayor during the town fiesta celebration.
Slogan Ideas“Buotang ginikanan, gawas sa sangtwaryo magpanagatan”
“Lapu-lapu first class nga isda para sa atong mga bata”
“Gawas sa sangtwaryo managat; modaghan ang lapu-lapu para sa atong kaliwat”
“Pagtug-an sa kalapasan, segurado ang lapu-lapu alang sa atong kabataan”
Supporting activities
SOCIAL MARKETING CAMPAIGN
Insert top 3 BR activities
• Refresher and advance courses for the Enforcement Team• 24/7 guarding with proper
documentation (logbook)• Participatory Biophysical
Monitoring
Vision for the future
SOCIAL MARKETING CAMPAIGN
Bigger picture of LAP strategy
• Sustenance of the established MPAs in the Province
• Improving communication strategies of all environmental programs of the office
Support:Continued mentoring on SMFinancial/ Material Support (Provincial and Municipal LGUs)Technical