mobile day - the age of distraction by timo vandemaele
TRANSCRIPT
I am a true member of the mobile
generation as I passed puberty with
my fingers attached to my Nokia
3310. To me, it seems like a long time
ago, and yet it has not been that long.
But if you look at the last decade,
things have changed like they never
have before.
@TimoVandemaele
be.linkedin.com/in/timovandemaele
Thanks forhaving me!Timo VandemaeleSenior Research Consultant
TIMOVANDEMAELE
From 12 to 8 seconds
Belgium // Source: Havas Media
71%95%
2010 2014
13%
46%
2010 2014
2%
38%
2010 2014
Technology changes, people adapt...
This was 2005
This was 2013
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
Online Survey
15-25 year olds
n= 3,485 in 13 countries
n= 244 in Belgium
Fieldwork Summer 2013
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
#SELFIECONOMY?
What about the
93.000 / 930.000 / 9.300.000 selfies per day?
Source: Google
Belgium 2013 // Source: Our mobile planet - Google
71%thinks the mobile
phone is ideal to
pass waiting time
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
Killing boring
Belgium 2013 // Source: Our mobile planet - Google
77%doesn’t leave the house
without his/her smartphone
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
Wherever/whenever
Belgium 2013 // Source: Our mobile planet - Google
96%
86%
77%
76%
75%
71%
70%
59%
57%
56%
48%
Home
On the go
In a store
Work
Cafe or Coffee shop
Restaurant
Public transport
At a social gathering
Airport
Doctor's office
School
Location Based Marketing
It’s not about being
there all the time
It’s about being everywhere
at the right time
2nd
Screening?
That is so
2013, man!
1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
47%
28%
23%
22%
22%
17%
12%
Surf on websites related to whatI'm watching
Write on Facebook about whatI'm watching
Look or buy things related towhat I'm watching
Consult twitter
Send emails related to what I'mwatching
Comment online about ads, filmor program I'm watching
Tweet about the TV program ormovie
Multi Screening
Belgium // Source: Havas Media
@TimoVandemaele
be.linkedin.com/in/timovandemaele
Thanks forhaving me!Timo VandemaeleSenior Research Consultant
TIMOVANDEMAELE