Name :- Parmar Milankumar

Roll no.:- 14

Enrollment no.:-Pg14101026

Course name:- Cultural Studies

Topic of ppt:- Circuit of Culture

Email:- parmarmilan1994@gmail.com

Submitted to:-Department of English,

M.K.Bhavnagar University,

Bhavnagar

Circuit of culture

Cultural studies uses contemporary cultural artefacts to study the society and its culture.

“Primarily culture is connected with the production and the exchange of meanings… between the members of society or group”- Hall.

Any cultural artefacts has to be undergone the examination of five basic elements. And this this five elements together constitute ‘circuit of culture’ the term ‘circuit of culture’ was given by Paul du Gay et al in 1997.

What are the basic five elements of circuit of culture ?

Representation

Identity

ProductionConsumpti

on

Regulations

Lets have a little historical introduction of mobile phones…

First mobile phone in the world..

Dr. Martin Cooper of Motorolain 1973Used to make and receive telephonic calls,Motorola was the first company that provided mobile phones in early 1970s..

Mobile phones you can find everywhere even in remote area of our country…

Mobile phones providers

Samsung- Korea

Nokia/Microsoft - Finland

Reliance, HCL- India

Sony- Japan

HTC- Taiwan

Apple, Microsoft- U.S

Representation

What ‘mobile’ represent ?

How it is represented?

Two systems of representation concept and codes..

Communication, information, entertainment

Technology, mobile services

Telecommunication

All the companies works with these aspects and many more features.

Identity

Almost in all the mobile companies advertisements youth and professionals are given more importance

The projected and targeted identity of the companies are students, youth and businessman.

What does it means to have mobile ?

It was time when to have mobile is identity of Intellectuals, rich, educated, even at present time it is same.

It becomes trend to have smartphones for youth, and it also becomes an object of showing richness…

Large numbers of the employees in mobile companies are youngsters, and related with I.T.

Generally the age group of the employees are between 20-50 years.

People look at the workers of ‘apple’ like company with respect.

“The phone was not just communication tool, but away of life”- Steve Jobes.

Production

Apple, Nokia/Microsoft, Samsung, Motorola etc. has its own production policies..

Cultural study asks below questions

How the recruitment done?

How much profit does company make ?

What are the policies are in place for ?

Does management mix with the workers?

Does company cater only Indian miliue?

Is it truly Indian firm?

Recruitment in mobile phone companies are done by company interview and placement.

Most companies have hire and fire policies.

Profit of some popular companies in 2014 are as below.

Nokia/microsoft- $ 4.6 billion

Apple- $8.5 billion

Samsung- $4.74 billion…

Consumption

C.s asks some questions regarding consumption

Who are the buyer of the mobile phones? People from every class, from child to aged..

It depends upon class, either smartphone or simple mobile, people buy mobiles according to their need.

it ask that why would you buy a particular mobile?

E.g. Samsung for its battery backup, strong network, and in budget.

Now a days in society there is craze for upgrading mobile phones..

Regulations

As government of India banned selling of Xiaomimobiles in December 2014 as it has duplicate and fake unique id..

There are committee to handle all these matters and it has its own policies. With this it has import and export policies..

TRAI(Telecom Regulatory Authority of India)

Conclusion

The circuit of culture is perhaps the most thorough examination of any cultural artefact.

As we can see it covers a range of issues and themes- from the question of media representation to the construction of identities in culture.

Now days mobile has passed through this examination and it becomes a part of culture.