mobile commerce
DESCRIPTION
Why your store needs a mobile version.TRANSCRIPT
Mobile Commerce
2010 The Year of Mobile commerce goes mainstream
Today's Fastpivot Mobile Commerce Pre-launch Presentation
• The trends and numbers
• A demo of our Yahoo Store mobile commerce solution
• Special Introductory Pricing
• Feedback and questions from you
Fastpivot Clients are feeling the mobile wave
• In 2009 one client sold over $150K worth of products from just the iPhone before they mobilized their site.
• Fastpivot randomly selected 15 stores that it had mobile user analytics data for. There was an average increase in mobile traffic of 68% and an increase in revenue of 119%! In just five months.
US Smart Phone Shoppers
• US Smartphone Penetration to be over 50% next year. That is over 120 million smart phone users.
• Of the current smart phone owners 37% have purchased from their phones. 14% have purchased hard goods.
• Mobile commerce is expected to grow to $25 billion within five years.
• Right now adoption and mobile commerce is on a rapid growth curve. It is growing at over 65% compounded annually.
Long Range m-commerce growth
Make a purchase after seeing the product in a store
A lightweight front end that delivers a smooth mobile experience
Lightweight front-end that delivers a smooth experience Store header, color palette, search and add-to-cart buttons Home page with featured items and store navigation Section pages with pagination and total products count Enlarged image feature on product page Integration with our MyAccount System PowerReviews stars displayed YouTube videos start from Product page
Integration with Yahoo! Store
Checks real time inventory with current Yahoo! Store
Search based on product number, name, and caption
Ties directly into the Yahoo! cart
Yahoo! Store coupon support
Validation against Yahoo! shipping and tax rules
Orders sent directly into Yahoo! backend (requires real-time link support)
Additional Features
Auto-detection of mobile browser
Mobile-unique "about us", "terms" and "policy" pages
Image resizing for quick load times
Data updated automatically and daily from your store
What kind of increase in conversion rates should you expect?
From our research, if we compare iPad conversion rates to iPhone and Android conversion rates you should see a two to five times increase in your mobile phone sales.
You should also see a growth in mobile phone visits by 8% - 10% each month.
o $299 Set-upo 1% of revenueo $29.99 per month for first six month.
(Then $59.99 after that)o Custom work will be billable at our standard rate
Pricing
Additional bandwith charges may apply for sites with over 90,000 page views per month.
Univision.com Soccer StoreExamples of some of our mobile stores
WorldSoccerShop.com
Home PageHome Page Item PageItem Page Category PageCategory Page
Survey Results
100% Yes - Have you ever considered having a mobile version of your store?
75% Yes - On a mobile phone, have you purchased products?
100% Yes - On a mobile phone, have you ever conducted product research to assist you in your buying decision?
What would be your biggest concern/apprehension about adding a
mobile friendly application to your store?
Security, ease-of-use, continued use, positive experience/association with the product and store, etc.
That the experience can transfer well to the mobile device, but I'd do it today if I could.
Must synch up w/existing store infrastructure, payment processing, product information, etc, to prevent it from being a logistical nightmare.
If you look in your analytics you will see that 2-6% of your traffic is coming from mobile
devices!
Your mobile visitors want an experience optimized for a three inch touch screen.
Your conversion rate is currently much lower for mobile visitors because it is just to difficult for them to buy
Help your mobile visitors buy your products.
Contact us today!
Thanks you for your time today.
Sign up for your discount today at:
fastpivot.com Thanks for your time!