Mobile CommerceMistakes

WHY YOU SHOULD CARE

0%

25%

50%

75%

100%

2005 2013

Smartphone market share up 17 times in past 6 years.

Smartphones Feature Phones

88%

25,000K

50,000K

75,000K

100,000K

125,000K

150,000K

1 2 3 4 5 6 7 8 9 10iPod iPhone iPad

WHY YOU SHOULD CARE

Cumulative quarterly units shipped after launch

0%

5%

10%

15%

20%

25%

30%

2008 2009 2010 2011 2012 2013E 2014E

27%

20%

15%

10%

6%

2.4%0.9%

Mobile traffic as % of global Internet Traffic.

WHY YOU SHOULD CARE

6%

2010

2010Desktop

24%

2012

% of Black Friday sales

WHY YOU SHOULD CARE

Respect the Clock

Source: blog.kissmetrics.com/loading-time/

A 1 second delay in page response can reduce

conversion by 7%

expect pages to load in 2 seconds.

leave if it takes more than 3 seconds.

are less likely to use the site again.

say load time is important to loyalty.

47%

40%

79%

52%

expect pages to load in 2 seconds.

leave if it takes more than 3 seconds.

are less likely to use the site again.

say load time is important to loyalty.

47%

40%

79%

52%

DISCTRACTIONSARE

EVERYWHERE

1) Minimize load time.

2) Keep people signed in.

3) Trim the fat.

Life moves pretty

fast.

Respect the Finger

Fitt’s Law

SEARCH Hard to click

SEARCH Easy to click

Don’t break the experience.

There is no mouse.Hover doesn’t exist.

Respect the Code

<input type=“tel”><input type=“email”>

Respect the Screen

48% of people say they’ve left a website that had a product they wanted...

Hick’s Law

GOOSE

DUCK

DUCK DUCK

DUCK

DUCK

DUCK

DUCK

DUCK

DUCK DUCK

GOOSE

DUCK

DUCK

DUCK

DUCK

DUCK

DUCK

3 thingsat a time.

Respect the Community

Word of mouth is the most powerful force in marketing.

Impulse purchases are up 117%

Make it easy.

Respect the Process

Underkill it.

Respect the Clock

Respect the Finger

Respect the Code

Respect the Screen

Respect the Community

Respect the Process

Thanks!

jcornelius.comninelabs.com

@jc@ninelabs

http://jc.cm/mcomm-mistakes