mobile + cloud + internet of things (iot) = nuove opportunità di business
DESCRIPTION
The business value of Mobile + Cloud + Internet of Things Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker). The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities. We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises. We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market. By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and "rationalize" the interaction with the IoT networks (think of the interaction of the sensors on which the "Internet of Things" technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology. [ITA] Mobile, Cloud e IoT sono le tecnologie più potenti che alimentano la “rivoluzione digitale”; ne vediamo tutti i giorni i primi effetti sul nostro modo di vivere, lavorare ed interagire. Grazie a tablet e smartphone (tecnologia Mobile) abbiamo accesso in qualsiasi ora e luogo a dati e informazioni come clienti, dipendenti, consumatori o cittadini. Il Cloud consente una completa virtualizzazione e scalabilità delle infrastrutture e servizi IT. L’Internet delle cose (IoT) consente di connettere alla “rete” potenzialmente qualsiasi tipo di oggetto: automobili, sensori ambientali, telecamere, elettrodomestici, impianti industriali, etichette intelligenti ecc. Per le aziende, l’unione di Mobile, Cloud e IoT costituisce un’incredibile occasione per creare nuove opportunità di business a costo contenuto e con un potenziale enorme. Ad esempio inserire sensori a basso costo collegati a internet nei propri prodotti e offrire ai propri clienti una App mobile per il loro controllo, il tutto supportato da un infrastruttura Cloud scalabile. Oppure vendere i propri servizi attraverso una App mobile in grado di riconoscere chi è il cliente, dove si trova, di cosa ha bisogno.TRANSCRIPT
Mobile + Cloud + Internet of Things =New Business Opportunities
Marco BrambillaPolitecnico di Milano
Matteo SassiWebRatio Srl
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Context: size of the marketCase studies
The global: Google Nest, Philips Hue
The craftman: Arduino, IFTTT
The engineer: Modeling, WebRatio
Business scenariosReal world examples
Agenda
Mobile + Cloud + IOT
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Gartner estimates that Internet of Things product and service suppliers will generate incremental revenue exceeding $300 billion in 2020. IDC forecasts that the worldwide market for Internet of Things solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020.Hardware, apps and services for healthb and fitness may generate up to $5 billion by 2016 (Gartner)
Context – size of the market
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Simple devicesNo installation
burdensControl from web / mobile
The global: Philips Hue
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Intelligent thermostat?
The global: Google nest
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Ecosystem of devices and cloud services data storage, analytics,machine intelligence
Nest ecosystemEcosystem of devices and cloud services
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Nest: sensor or (valuable) data?
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Opensource hardware platform (from Italy!)Starts at less than 100$
The craftman: Arduino
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The craftman: If-This-Then-That
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Modeling languages (BPMN, IFML, UML)Modeling tools and automatic prototype buildersAbstract from low-level details, everything is a resourceTake a look at WebRatio www.webratio.com
The engineer: modeling /abstracting
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Mobile payment:Checkout as you go: your bill is ready when done shopping
NFC payments • Credit card business disruption• Fight between retail and virtual services (Apple Pay)
Wallet
Beacons e BLE (Bluetooth Low Energy)
NFC-activated restaurant menu
Business scenarios: Payments
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Food and activity trackingSensors in sport apparel
Scenarios: Health
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Health – intelligent cup
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Presence detectors in stores:Beacon e iBeacon
sensors in membership cards
cameras and sensors in the stores
Ad hoc special offers
Scenarios: Advertising and awareness
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ConsumerDomotics – home automation
Mobile
EnterpriseSensors and actuators
Business processes
Scenarioa: Sensors and actuators
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The people! Internet of humans – Internet of peopleHuman as a sensor
IoT + IoP (IoH)
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IoT + IoP
Real-world examples
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PROACTIVE project
Infrastructure for public protection from natural disasters
Heterogeneous sources
Predictive models
Monitoring tools
Response planning
DemonstratorsPeopleOnTheMove: safety and prevention on crowds
SnowWatch: water resources monitoring
LeakWatch: utility improvements (water leaks in distribution network)
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PROACTIVE architecture
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SmartH2O
ICT infrastructure for water consumption measurement
Understand consumers’ behaviour
Forecast consumption based on contingencies
Increase engagement and responsibility of consumers
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SmartH2O infrastructure
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Typical IoT + Cloud + Mobile infrastructure
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Simplified architectural view
Web Services(soap, rest)
Database(SQL)
Web/Mobile App Logic(Java, IFML,…)
User Interface(HTML5, PhoneGap,…)
“Things”
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Your ideas
Come and share your ideasWe will build a "Proof of Concept" (PoC) with WebRatio Platform and boost your businessGet in touch!
[email protected]@polimi.it
Twitter: @marcobrambi
Contacts Email address:
Email address: [email protected] information: [email protected]: [email protected] support: [email protected]
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