mobile apps workshop

Mobile Apps Workshop

Overview

1. The App Marketplace2. What Makes a great App, design tips3. Build and Deploy - Development Costs /

Timescales / Management Issues4. Bringing your App to Market - Creating a

Buzz and Case studies App Store marketing

Smartphone Market Share

Percentage Share of Handset Sales During Period

What Makes a Great App?

App Qualities

• Usefulness• User Experience• Value vs Cost• Originality• Brand Values

Type of App

• Utility• Entertainment/information • Games

Content

• Standalone• Apps which communicate with an external

data source

Apps that Communicate

http://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gif

iOS Human Interface Guidelines

http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/

http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/

People Expect to Find native operating system Technologies in the Apps They Use


Android - User Interface Guidelines

Concepts and Target Audience





A Great User Experience Is Rooted in Scrupulous Attention to Detail






All Apps Need at Least Some Custom Artwork

Consistent Branding

Build and Deploy

Native DevelopmentLanguages

Web Development Tools

Cross Platform Development APIs

Development Languages and APIs

Gone Native?

http://www.geekwire.com/2012/story-facebook-native-ios-app/

Housekeeping - Submitting to App Stores

• Developer Accounts Subscription/Registration

• IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app)

• Android - propagation• Blackberry – 2 Day review• Windows

• New Phones will require App Updates• Suddenly find your app not working on new phones, client

disappointment – cost of ownership. Too many handset variations some platforms

Bringing Your App to Market

Conclusions

www.livetech.co.uk/education.htm

mobile apps workshop

Documents