mobile apps for small businesses - success strategy
TRANSCRIPT
Forbes Magazine
“Every business should be thinkingabout building apps today.
It’s not a fad or a passing trend.It’s customer service.”
Top industries to develop an appR
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22%14%
12% 11% 11% 10% 8%7%5%
Promote Your Brand.
*To seriously get noticed,your business needs to
be seen/heard ofat least
20 times.
20
App Development Agencies
> Cost depends on type and nature of the app
> A basic app (1 platform (iOS/Android)+a server) cost starts from $15,000
> Get a ballpark estimate from a developerbefore you commit.
What types of apps are out there?
Native
>Excellent UI ability
>Written in non-transferable nativecode
>Requires multiple code basis todeploy on multiple devices types
>Excellent native API accessibility
>Can receive push notifications
>Limited user base
What types of apps are out there?
Hybrid>Able to accessmost native APIs
>Possibleresponse issues
>One app requiresmultipledevelopmentenvironments
What types of apps are out there?
Web>No native API accessibility
>Accessible to anyone with an Internetconnection
>Poor response>Cannot receive push notification>Limited by browser support>Cannot store large amounts of data on device
What should I focus onwhen developing an app?
>The app should SOLVE your business problem
>The app should bring VALUE to your customers
Musthaves for a perfect app:
Intuitive usability >engaging & simple UX >pleasing UI
Social media integration
Feedbacksystem
Gamificationfeatures
How do I promote my app?Prelaunch Marketing
Plan User Acquisition:>Organic (ASO, online presence set-up: website, landingpage, social accounts)>Paid (web channels, mobile ads)
Secure Press Coverage:>Prepare a media kit >Reach out to bloggers, industry influencers
Soft-launch:>Involve beta testers to provide feedback and spread theword of mouth
How do I promote my app?
>Ask for reviews from popular websites, ex. 148 Apps, AppAdvice and Macworld
>Give users incentives for sharing
>Keep content fresh
>Measure what works and what doen't and adjust yourstrategy accordingly
>Create giveaway campaigns
Postlaunch work
You know your app wasa good investment if:
>The cost of creating the app is recovered in 1year or less.
>It reduces the time to perform an operation by20%
> It reduces material waste by 15%
Need some help with your mobileapp development?Contact us!
http://rstylelab.com
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