© AT Internet

1

Mobile analytics best practices to steer

your multi-device strategy

© AT Internet

CONTEXT

2

© AT Internet

CONTEXT

3

2015 SALES

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CONTEXT

4

MOBILE RETAIL CONVERSION RATE (FRANCE)

Source : « State of mobile commerce », 2014

1,7 %

Mobile

global

1,2 %

Android

Smartphone

1,3 %

iPhone

1,9 %

Android

Tablet

2,3 %

iPad

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CONTEXT

5

NUMBER OF SITES BY CUSTOMER

Sites Web Mobile sites Applications

Source : AT, 05/2014 vs. 04/2015

+20%+17%

+7%

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CONTEXT

User centricity

Holistic view

1 tool, 1 profile

OUR POSITIONING

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CONTEXT

7

CUSTOMER LIFE CYCLE

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CONTEXT

8

DOWNLOADS AND AFTER?

24%

Source : Econsultancy Digital Intelligence Briefing

of apps are only

open once

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CONTEXTETEST AND LEARN

I.O.R (Invest Observe Rebuild)

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CONTEXTE

10

A NEW PARADIGM

› Downloads

› Usage

› Engagement

› Retention

© AT Internet

RELEASE

11

© AT Internet

RELEASE

12

A NEW INTERFACE & DOCUMENTATION

© AT Internet

RELEASE

› 2 new native analyses in the API : user & session based on lifecycle metrics

› New & returning users: Date of the application’s very first launch

› Frequency : Number of launches made from the application’s installation

› Recurrence : Number of days since app was last used

› Retention : Number of days since the very first launch

› Update : Date of first launch since the last update

› Crashes

› Campaigns

13

NEW ANALYSES

© AT Internet

RELEASE

14

© AT Internet

RELEASE

› It must be a REST API

› Its output must be formatted in XML

› It must use basic http authentication

15

DATA DISPLAY

© AT Internet

RELEASE

16

© AT Internet

DEMO

17

© AT Internet

DEMO

18