apps analytics: solutions to drive your multi-device strategy

Digital Intelligence SolutionsDigital Intelligence Solutions

APPS ANALYTICS

SOLUTIONS TO DRIVE YOUR

MULTI-DEVICE STRATEGY

STÉPHANIE LEGRAND

Digital Intelligence Solutions

OUR COMPANY


OUR COMPANY

3

AN INTERNATIONAL PRESENCE


OUR COMPANY

4

OUR CLIENTS ARE MARKET LEADERS


CONTEXT


CONTEXT

6

2015 SALES


CONTEXT

7

MOBILE RETAIL CONVERSION RATE (FRANCE)

Source : « State of mobile commerce », 2014

1,7 %

Mobile

global

1,2 %

Android

Smartphone

1,3 %

iPhone

1,9 %

Android Tablet

2,3 %

iPad


CONTEXT

8

DOWNLOADS AND AFTER?

24%

Source : Econsultancy Digital Intelligence Briefing

of apps are only

open once


CONTEXT

According to an Econsultancy survey, just 31%

of companies in North America claim to have a

mobile strategy (34% in Europe)


CONTEXTTEST AND LEARN

I.O.R (Invest Observe Rebuild)


MOBILE KPIS


MOBILE

12

CUSTOMER LIFE CYCLE


MOBILE

13

A NEW PARADIGM

› Downloads

› Usage

› Engagement

› Retention


ACQUISITION KPI


ACQUISITION KPI

15


ENGAGEMENT KPI


RETENTION KPI


RECOMMENDATION KPI

18


TECHNOLOGY KPI


MULTI-DEVICE


MULTI-DEVICE WORLD

› Mobile is not only a device, it’s a different way to consume data

ALL ABOUT CONTEXT


MULTI-DEVICE WORLD

User centricity

Holistic view

1 tool, 1 profile

OUR POSITIONING


MULTI-DEVICE WORLDVENTE-PRIVÉE USE CASE

apps analytics: solutions to drive your multi-device strategy

Data & Analytics