mmu cim presentation

8/10/2019 MMU CIM Presentation

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MarketingWhat its all about and

why its a great career!


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www.getin2marketing.com

The Chartered Institute of Marketing?

Largest professional body for marketers, internationally.

Founded in 1911

Aim: to help marketers throughout their careers

45,000 members

Membership, Qualifications, CPD, Training, Events


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What I will be talking about

What is Marketing really?

Marketing in action

Careers in marketing

Getting into marketing

Questions


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What is

marketing

really?


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Marketing is all of those things and more

Advertising

Direct Mail

Event Management

Branding

Merchandising

Promotions

Research

Surveys

Brochures

Emails

Websites Questionnaires

Product Development

Sponsorship

Public Relations (PR)

Personal selling


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Our definition

The management process responsible foridentifying, anticipating and satisfying

customer requirements profitably.

The Chartered Institute of Marketing

Future sales

Now

Sustainable

Understanding

what they

value

Needs

Responsibility

of whole

company


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Changing attitudes and behaviour

What we thinkattitudes What we dobehaviour

To generate profit or other

e.g. What we buy | Who we vote for | Our lifestyle


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Marketingin action


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Case Study: cleaning up LutonProblem

Chewing gum litter

Expensive and difficult to clean.

Unhygienic. Unsightly

Solution

Gum Targets used by council

Result

Est. 75,000 pieces of gum collected first

year. 33% reduction in gum litter at sites

Cleaning cost reduced by 50%

Saving of 15k per annum

Positive press coverage for Luton


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CareersIn marketing


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Why choose a career in marketing?


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Why choose a career in marketing?

Good salary

All about understanding people

Blends Art and Science plus

sector knowledge

Creative and innovative

International

Results driven

About teamwork

Fun!


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How much will I get paid?

Basic Salary by job role*

Senior Clerical/Admin 20,000Graduate/Supervisor 24,000

Junior Manager 28,500

Middle Manager 35,129

Senior Manager 43,817

Head of function 57,000Director 72,100 72,100Av. Salary of a

Marketing director*

*CIM Croner Rewards Survey, 2011


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Marketing functions and sectors

Functions Advertising

Public relations

Direct Marketing

Product management

Market Research

Events

Campaign management Digital marketing

Sales promotion

Branding

Customer service

Sectors Arts and Drama

Not for profit Charities

Consumer goods

Publishing

Industrial

Recruitment and search

Property Professional services

Fashion

Restaurant marketing

And many more


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What sort of company might you work for?

Client side

Own the product or serviceIn-house marketing team

Hire agency for specialist skill

Agency

Provide service to clientMany clients to service

Creative or specialist services

Marketing Assistant

Marketing Executive

Marketing Director

DM Campaign Manager

Research Manager

Events manager

Web manager

Account Executive

Account Director

Account Planner

Copywriter

Creative director

Business development

Media planner/buyer


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Graduate job: Marketing assistant (Client)

Implements marketing projects to support the manager

Organising events Copywriting for brochures, online

and email

Customer surveys

Briefing agencies

Organising sales promotions

Public Relations

Booking or buying advertisingspace

Maintaining databases

Writing newsletters

Preparing PowerPointpresentations

Reporting web trends

16-26K

Next job: Marketing Executive 22-40k


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Graduate job: Account executive (Agency)

Looks after a number of client accounts with support from Accountmanager. Often specialises e.g. Public Relations

Meeting clients

Establishing project requirements

Writing marketing plans

Recommending activities

Updating clients

Briefing creative team

Assisting on business pitches

Ensuring deadlines are met

Organising promotions/advertising

Managing budgets

16-22K

Next job:Account Manager 22-36k


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GettingInto marketing


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What employers want

Qualifications

AptitudeRelevant

Experience


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Get qualified

Work hard to get a good 1st or 2nd degree!

Identify the areas of your degree relevant to a marketing role

Think about a CIM professional qualification such as the

Professional Certificateor Professional Diploma once working.

Can be studied part time

Ask at 2ndstage interview if your

employer offers sponsorship for

qualifications and additional training


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Build experience

You often wont know if its really for you until you have tried it!

Summer placements/Internships

Student brand managersCIM Career Development Award

Try before you buy for you and them

Market yourselfcreate your own placement campaign!

Listing at www.getin2marketing.com


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Create your marketing plan

1. Identify an area of marketing that might suit you

2. Research potential employers. Put yourself in their shoeswhy

would they want to employ you?

3. Undertake a skills audit, develop a Personal Marketing Plan (PMP),

and start to build your C.V.

4. Holes in your raft?plug the gaps!

5. Gain work experience in a marketing role

6. Hone the personal skills

7. Leverage your contacts ...network

8. Be flexiblehave a plan B!


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CV Advice

KEY ACHIEVEMENTS

Any further achievements. Areas where you have made a particuarlar difference to an organisation. If possible try toquantify this with real examples

SKILLS

Languages IT packages and computing skills

Keyboard skills

Driving ability

INTERESTS AND ACTIVITIES

Membership of clubs and societies

Positions of responsibility

Travel

Hobbies and other leisure activities

REFEREES

If necessary you can simply put References available upon request, if you do not wish to name them prior tointerview. Alternatively the standard is to include the names and contact details of two referees.
http://images.google.co.uk/imgres?imgurl=http://cvgoblin.co.uk/images/CV.jpg&imgrefurl=http://cvgoblin.co.uk/cvreview.html&usg=__lFthD04rdzJkCr3lFjN_NXBqHkI=&h=565&w=850&sz=434&hl=en&start=11&um=1&itbs=1&tbnid=tV-JRWr3uWjuhM:&tbnh=96&tbnw=145&prev=/images?q=CV&hl=en&rlz=1T4ADBF_en-GBGB235GB236&sa=N&um=1


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Advice for Interviews

Research Become familiar with the organisation

Culture and Values

Turnover

Competitors

History

Mental preparationTry to put yourself in the position of the interviewerif you were interviewing individuals for this role what would you ask? Prepare responses to the

following questions, and any others you think of:

Why do you want the job?

Why are you the most suitable applicant?

What have you gained from your employment/qualifications/extra-curricular activities?

What prompted you to make the career decisions you have made?

What was your worst or best decision?

What did you learn about yourself when?

What would you identify as your main strengths/weaknesses?

First Impressions Dressappropriateness

Building rapport

Eye Contact

Be Prepared Unpredictable Questions

Why are Manhole covers round?

How many tennis balls could you fit in a 747 jumbo jet?

If you were a type of food, what type of food would you be?

Ask Questions
http://images.google.co.uk/imgres?imgurl=http://img.dailymail.co.uk/i/pix/2008/04_02/SUGAR0904_468x497.jpg&imgrefurl=http://www.dailymail.co.uk/tvshowbiz/article-563381/What-takes-win-Apprentice--shows-real-stars-Nick-Margaret.html&usg=__vwndAx0V1W5Kupn4UwyqZg60Z30=&h=497&w=468&sz=31&hl=en&start=4&um=1&itbs=1&tbnid=jHxKwiQPNB7XrM:&tbnh=130&tbnw=122&prev=/images?q=alan+sugar+boardroom&hl=en&rlz=1T4ADBF_en-GBGB235GB236&sa=N&um=1


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Where to look for jobs Graduate schemes

University Careers Service

Contactssix degrees separation

NetworkCIM member events

Marketing Press

Internet - www.getin2marketing.com

Recruitment agencies

Marketing in disguise:

Customer Insight Manager

Individual Giving Manager

Business Development Manager

Download where can I find marketing jobs sheet at getin2marketing.com


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Getin2marketing.com

Free marketing careers website

Find a job - listing of graduate schemes Know the industry - video introductions

Research your career - job profiles

Student Brand Manager scheme

Test your knowledge -interactive quiz

Get qualifiedCIM qualifications

Start your marketing career at getin2marketing.com


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Get involved

Register as a guest

www.cim.co.uk/join

Enewsletters Event eshots

Take part in The Pitch

www.cim.co.uk/thepitch
http://www.cim.co.uk/joinhttp://www.cim.co.uk/thepitchhttp://www.cim.co.uk/thepitchhttp://www.cim.co.uk/join


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Any Questions?

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