cim digital summit 2016 - twitter: dara nasr's presentation
TRANSCRIPT
#ThePowerOfSocial
@daranasr
Is the world in a total mess?
#Brexit
To every little girl who dreams big: Yes, you can be anything you want—even president. Tonight is for you. -H
Hillary Clinton @HillaryClinton
39K 72K
"I’m with her, I’m fired up, and I can’t wait to get out there and campaign for Hillary." —@POTUS
Hillary Clinton @HillaryClinton
95K 120K
Obama just endorsed Crooked Hillary. He wants four more years of Obama—but nobody else does!
Donald J. Trump @realDonaldTrump
36K 82K
Delete your account.
Hillary Clinton @HillaryClinton
480K 600K
But it will be ok…
The Most Important Invention Ever*
110 - 900 unlocks every 6-7 seconds*
Health. Join In.@HealthJoinIn
@WebMD We heard they were testing padded lampposts in London... http://engt.co/18gkRF8
Communication Content
Consumption
Communication
How do we communicate?
How do we communicate?
How do we communicate?
JOSE MARIA @Josemalo76
@JoseantonioJun Hola José Antonio,tenemos farola sin tapa al alcance de niños en C/Lince junto al contenedorpic.twitter.com/KpFxvpG3pz
6 June 2014
@DARANA S R
Miguel Espigares @elgranespi
@JoseantonioJun @josemalo76 Restituida la tapa de farola, gracias por el aviso pic.twitter.com/OkavTbaPpl
@DARANA S R
Tom Youngs
@TomYoungs87
@SalesiMaafu good shot mate, go well in the final. #rocky
3.3k4.9k
SalesiMaafu
@SalesiMaafu
@TomYoungs87 cheers mate. The jersey can overcome us in the heat of battle. I owe you a pint. #respect
2.3k2.7k
TrendHunter @TrendHunterParty Girl Couture - The Topshop Party Girls Strutted The LFW Runway with Retro Flare http://www.trendhunter.com/trends/topshop-fashion … #Fashion
The Beauty Makers @thebeautymakers
Romantic, bold and just plain dramatic: the beauty looks at #LFW: http://bit.ly/1EdbEMk #belleza #evento
Zanna Roberts Rassi @Zannarassi
Mad #plaids, #folklore and fantastical #furs. My #NYFW & #LFW trend cheat sheet @eonline http://ow.ly/tZOF4
VOGUE.CO.UK @BritishVogueTen street style trend from London Fashion Week to inspire your look today: http://vogue.uk/a8246g
@TOPSHOP #LIVETRENDS
Tweet
Topshop@Topshop
You’re saying #paisley, we’re saying yes please! Shop the latest of our LFW #LiveTrends here bit.ly/1LvkFKL
23/02/2015 16:27
#LIVETRENDS
P O W E R E D B Y
3.5Mcustomer
engagements on Twitter
Up to
sales uplift in featured
products
75%
RESULTS
Content
Trevor @Tsudbury
47k34k
Watching Canadians being born is such a glorious thing to witness
CONTENT IS CHANGING
CONTENT IS CHANGING
CONTENT IS CHANGING
13X GROWTH EXPECTED BY 2019
2015Source: Adobe Digital Index 2015
MOBILE VIDEO IS GROWING FAST
MOBILE VIDEO IS GROWING FAST
150X
VIDEO VIEW GROWTH IN THE LAST 12 MONTHS
Source: Twitter Internal, September 2015
TWITTER VIDEO IS GROWING FASTER
CONTENT IS CHANGING
Video meets live conversation
Live stream
Related Tweets
CONTENT IS CHANGINGCONTENT IS CHANGING
Consumption
History In Pictures @HistoryInPics
1993 vs 20136 Feb 2015
ALL IN ONE
CAMERA PRODUCTION 2005-2015
10,000
40,000
60,000
80,000
100,000
150,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
1,100,000
1,300,000
1,200,000
200
5
200
6
200
7
200
8
200
9
2010 20
11
2012
2013
2013
Compact DigitalD-SLRSmartphone
VERTICAL: mobile
HORIZONAL: desktop/laptop
HORIZONTAL: TV
0
2.5
5
7.5
10
2010 2011 2012 2013 2014 2015
2.82.62.3
1.6
0.8
0.4
2.42.42.32.52.6
2.4
4.34.44.54.64.64.4 HORIZONTAL
VERTICAL
SCREEN HOURS VIEWED PER DAY 2010-2015
KANYE
HOW WE VIEW MOBILE
TV Print Radio Internet Mobile
HOW WE SHOULD VIEW IT
TV Print Radio Internet
Mobile
Communication Content
Consumption
#ThankYou