THE LANDSCAPE

MOBILE PENETRATION HAS EXCEEDED 100%

104MPopulation

109MMobile users

34Minternet users

Globe, Smart, ITU

12 MILLION

Globe, Smart

SMARTPHONESIN THE

PHILIPPINES

Expected to grow to 50%

penetration in 3 years

AT LEAST

146% smartphone sales growth

Fastest growing country in the region for smartphones

GFK 2013

11M people

Browse the internet using their phones

Smart, InMobi

7

34MFacebook users

17MFacebook mobile

users(12M smartphones)

Facebook

P2,000for an Android phone

WHY MOBILE?

Source: Truth About Youth

16–22 yo

Willing to give up sense of smell if it meant they could keep their phone

always on and always with them

53%48% 23-30 yo

CONTEXTCONNECTIVITYSENSORS

Peter BithosGlobe Telecom, Inc.

Carlo Bernardo SantosThe Nielsen Company

Oliver RabatanGolden Arches Dev’t Corp.

Hannelore GramsNestle

Brendon ChaseMRM Singapore

Melissa LimcaocoSmart Communications

Vaughan WoodsWhoosha

Katrina TiosecoStarMobile

Fabrizio CarusoOpera Software

Mantosh MalhotraQualcomm, Inc.

Leah Besa-JimenezSmart Communications

Scott LaiTotal Immersion

Lars Cosh-IshiiMobikyo

Mick AtienzaPhilippine Star

Chris FongeCommerce Philippines

Rico WyderFiksu

Erick GarayblasKuyiMobile

Terence LokZAPGroup

Odell RamirezLooloo

Ibba Rasul-BernardoSari Software Solutions

Jerry IlaoPerxclub Philippines

STARTUPS

@immap_PH

#mmc2013