Mobile – One to One and One to a Billion

Rajesh Jain

Founder-Chairman

Emergic Venture Capital Pvt Ltd, Mumbai, India

Our World is being Changed…

…in more ways than we can Imagine

The Mobile is a unique device that is simultaneously Mass and Personal• The Reach of TV…• …with the Interactivity of the Internet• Emerging Markets are Mobile First markets

The 3Ps in the world of Mobiles – Profiles, Push and Permission

• Profiles help personalise the message• Push lets brands time their communication• Permission ensures messages are welcome

The Mobile World’s Discontinuities…• AppStores• Better Devices• Faster Networks• Flat-rate Data• GPS• 4G• NFC

…will also Transform Marketing• Deepen relationships with existing customers• Empower customers to become advocates• Acquire new customers cost-effectively

Invertising leverages Touchpoints• An SMS is all it takes to opt-in• Build a hotline to Consumers – one they want!• Give control to opt-out to the Consumer• Become a utility in the Customer’s life

Customer Relationship Monetisation• Trigger Purchase• Upsell• Cross-sell• Commerce with a Cash Balance

Just like the Internet, the Mobile opens up new and big Opportunities

• Mirror World• Digital Services Operator• Mobile Number-linked Personal Portal• Mobile Social Networking• N3 (Now-New-Near) Web• Mobile-PC Continuum

Five Monday Morning Ideas• Invertising• Profiled Database Marketing • Transactional Alerts• Promotional Messages to Customers• Corporate Mobile Websites