PowerPoint Presentation

ACTION NOW!How to get your Restaurant OUT of the dip and BACK on the road again RIGHT NOW!

brandStrategy.co.za1LETS FIX IT.Mike & The Mechanics

Michael SaidbrandStrategyThe SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM! Idont fix restaurants!I fixPeople!They fix their restaurants! brandStrategy.co.za2

Twittertwitter.com/mike_said_what#MikesKitchenSlide Shareslideshare.com/mikesaidwhatMKAction!

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A VERY SAD STORYINDEED!The sorry state of the restaurant industryin South Africa!RestaurantsAre in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!brandStrategy.co.za4

An Idea!The Early DaysI Can Do AnythingFirst Signs Of TroubleInto The DIP!Its Decision TimeThe REAL Work StartsThe Reward!The WaveHelp, It Feels Like I Am Drowning!brandStrategy.co.za5

The WaveHelp, It Feels Like I Am Drowning!SevenStepPlan

7 Mistakes All Restaurants MakebrandStrategy.co.za6The SevenMistakes That All Small Restaurants Make

I am not very good at marketingGoing in without a business planDoing things the wrong way roundThinking its all about youThe worst number in the worldIngratitudeFollowing the herdbrandStrategy.co.za7Action Now #1Lets Get This Thing Back OnThe Road Already!

Start treating it like the business it is.

If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!brandStrategy.co.za8Action NowSTEP #1

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9Action Now #2Lets Get This Thing Back OnThe Road Already!

Anyone who does not make money selling food, should be locked up!

Food Cost, the last controllable expense! 38%38%brandStrategy.co.za10Food Cost Fitness

Lower inventory means:More cash in the bankHigher quality & fresher productsBetter utilisationLower food costHigher profits

Stock Take Weekly:Check your invoices dailyDo food cost on a Sunday and have numbers by Monday lunch

Lock The Back Watch The Front:Money comes in from the frontAction NowSTEP #2

brandStrategy.co.za11Action Now #3Lets Get This Thing Back OnThe Road Already!

Its about YOUR people

But what if I go to all that trouble and expense and they decide to leave me? brandStrategy.co.za127 Rules Of Work

Be On TimeDont StealDont Screw The CrewDont SwearHave Respect For AllMake MoneyHave FunAction NowSTEP #2

brandStrategy.co.za13Action Now #4Lets Get This Thing Back OnThe Road Already!

Owning a business without marketing is like winking at a girl in the dark

You know exactly what you are doing BUT nobody else does. brandStrategy.co.za14Action Now #5Lets Get This Thing Back OnThe Road Already!

Killing Time & The NOT-To-Do List

How to prevent yourself from doing the things you know you shouldnt be doing!brandStrategy.co.za15Action Now #6Lets Get This Thing Back OnThe Road Already!

Your Moments Of Truth

There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?brandStrategy.co.za16Action Now #7Lets Get This Thing Back OnThe Road Already!

Ask For Help!

The best time to start doing things right was always last year, the second best timeis NOW!brandStrategy.co.za17The SevenActions StepsYou Can Start Today!

Treat It Like A BusinessControl Your ExpensesLook After Your PeopleMarket Market Market & MarketThe Not To Do ListMoments Of TruthAsk For Help!brandStrategy.co.za18

The ClimbYes You Can!SevenStepPlan

brandStrategy.co.za19THANK YOU ALL.Wishing You Every Success

Question TimebrandStrategy.co.za20 Twitter: mike_said_whatFacebook: brandstrategy-consultingFacebook Personal: mikesaidwhatLinkedIn: mikesaidwhatYouTube: mikesaidwhatWebsite: www.strtgy.co.zaEmail Me: info@mikesaid.co.zaCall Me: 082 449 7367

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brandStrategy.co.za21Catch meAt HostexAt The NRA ShowAt The Franchise Expo

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