mithun's project report

8/6/2019 Mithun's Project Report

1/42

PROJECT REPORT

ON

CUSTOMER PERCEPTION SURVEY

&ANALYSIS OF PERFORMANCE

OF

NIIT , SHYAMBAZAR BRANCH ,KOLKATA

BY

MITHUN KUMAR GUHA

ROLL NO 05/MBA/17

NATIONAL INSTITUTE OF TECHNOLOGY

DURGAPUR


2/42

ACKNOWLEDGEMENT

At first, I grate fully acknowledge the sincere help of NIT authority for

arranging a Summer-internship in NIIT Ltd., KOLKATA. Especially I am

deeply indebted to Mr. A. K. Halder, professor, Dept of MBA, NIT

DURGAPUR for his tiredness effort and proper guidance for the same.

I can not forget the contribution of all the faculty members of NIT DURGAPUR

for their valuable teaching, guidance & help.

Now I would like to express my regards and gratefulness to Ms. Anjali Singh,

HR, NIIT Ltd. , Kolkata for selecting me to do this project and MadamAnindita Sen to guide me for the project in this esteemed organization.

I can not forget the contribution of Ms. Dimple Chatterjee, Center Head of NIIT,

Shyambazar Branch, Ms Karabi Bhattacharya Rao, FOC, NIIT Shyambazar

Branch and Mr. Samagata Ghosh Dastidar, BE, NIIT Shyambazar Branch for

their unbelievable co-operation and helping for the execution the project.

Finally I also want to extent my gratitude to the employees and staffs of the

NIIT, Shyambazar Branch for facilitating to complete the project by providing

the necessary information.

Mithun Kumar Guha


3/42

TABLE OF CONTENTS

CONTENTS

Identification Of Problem

Objectives

Introduction

History

Product Knowledge

Methodology & Limitations of this project

Survey findings and analysis

SWOT Analysis

NIIT Vs Other education service provider

Suggestion & Recommendation

Conclusion


4/42

IDENTIFICATION OF PROBLEM

NIIT , Shyambazar branch started its journey from 2003 with a vision To

become market leader in IT education service field in its operating area. It has

decided to tie up with tutorial centers and do activity in colleges each month tomake their vision into reality. They have a substantial market share as compared

with their competitors but they are facing tough competition from them in the

recent past specially in the marketing department.

On this background NIIT has been identified research object to find out the

reason of low key performance by considering different parameters of marketingand business strategy.


5/42

OBJECTIVES

To find out the awareness level of NIIT at Shyambazar, Belghoria, Girish

Park, Dunlop, and Sovabazar areas and increase the brand value.

To find out the existing customers perception (feedback) about NIIT

educational service and satisfaction leveling following areas.

1. Teaching quality

2. Study materials

3. Price

4. Grievance/complain handling

5. Placement facilities

6. Customer relationship

To analyze Strength, Weakness, Opportunities and Threats (SWOT) of

NIIT, Shyambazar Branch.


6/42

INTRODUCTION


7/42

INTRODUCTION

NIIT, the global IT Learning Solutions Corporation, is known for its pioneering

work in the field of IT education and training. Our strong research orientationhas helped us continuously innovate in the areas of instructional design

methodologies, and curricula development that is cutting-edge.

NIITs vast education delivery network spread over 30 countries in the

Americas, Europe, Asia, Middle East, Africa and Australia/Oceania, blendsclassroom and on-line learning. The company provides a comprehensiveeducation environment to individuals and enterprises, offerings training that is

customized to the varied needs of audiences with diverse backgrounds.

NIIT, the brainchild of two, young Indian entrepreneurs, pioneered and

nurtured the concept of high quality IT education in India. Set up in 1981, NIIT

has trained one out of every three software professionals in the country and

become a beacon in the global IT revolution. From introducing computers to the

people of India, to providing advanced IT skills to students and professionals,

NIIT has evolved into a training powerhouse. While our special-priced, IT programs have enabled ordinary citizens to achieve computer and Internet

literacy, our career education has shaped the lives of millions of individuals.


8/42

SOME MILESTONE ACHIVED BY NIIT OVER 25 YEARS :

Held the top spot in the IT Training Industry in India since its inception20 years ago.

Among the Top 20 Global IT Training Companies, in a 2000/2001 listing

of International Data Corporation (IDC), a premier business intelligence

firm

"NIIT: The 1st Choice of Recruiters" by 118 employers : Dataquest, May

31, 2001

Adjudged Best Training Company by Users in Computer World opinionpoll 2000

"The Youth Marketer of the Year" award (MTV and Economic Times

Brand Equity, 1999)

"The McDonald's of software business" - Far Eastern Economic Review,

2000

NIIT emerges as the "Best Hi-end Microsoft Training Partner in Asia"

1999

NIIT's extensive reach, through its 3882 centers in 31 countries, enables

learners across geographies (even in remote locations) to avail the

benefits of IT training

NIIT: the "Best Microsoft Win2K Training Partner" 2000

NIIT conferred Microsoft's 'Best Training Company Award' 2001

Conferred Microsoft's 'Best CTEC Solution Company in Asia Pacific

Award' 2002

Best Citrix Authorized Learning Centre (CALC) of the Year 2002' for

Asia, at the Citrix iForum


9/42

Best training Service provider on .net award by Microsoft for its

outstanding contribution

History And Facts

NIIT FACTS

Estd 1981 Financials (12 months ended March 31, 2005)

Revenues - Rs 636.3 crores

Operating Profit - Rs 49 crores Profit After Tax - Rs 35.5 crores

India vs. Overseas 47:53

Geographies Americas, Europe, Asia, Middle-East, Africa, Australia/Oceania Operations 29 countries

NIIT centers 3369 as on March 31, 2005 India 3155

International 214 Students on rolls - 5,00,000

Alumni 3.5 million

Global Learning Solutions for Individuals, Enterprises, Schools and Colleges Global customers include Hitachi Data Systems, Microsoft, Sun Microsystems,

Nokia, Ericsson, New York Institute of Finance, Sears, Marks & Spencer,

IKEA, SAS, Singapore Airlines, BP, Shell, Schlumberger, ITE Singapore,Telekom Smart Schools Malaysia, Nan yang Polytechnic Singapore, and

University System of Georgia

Quality Certifications First company to get ISO 9001 under Tick IT for instructional software

in 1993.

The Knowledge Solutions facility became the first content developmentfacility in the world to be assessed at SEI-CMM Level 5

Listing Stock Exchanges in India since Feb 1993. Became the first IT Co to

cross the USD 1 Bn market cap in 1998 Employees - 1838

Alliances with global IT majors like Intel, Microsoft, Oracle, SumTotal,

Thomson Prometric Corporate Social Responsibility Initiatives

I-LEARN - An educational system for the disabled


10/42

"Computer Assisted Teaching and Rehabilitation for Disabled" Acollaborated effort between the Spastic Society of Tamil Nadu and the

Rajiv Gandhi Foundation and NIIT

Hole in the wall experiments to bring joy and IT to uneducated slumchildren

World Computer Literacy Day (WCLD) celebrated on December 2every year, and International Womens Month celebrated in March, to

help people cross the digital divide Bhavishya Jyoti Scholarships for financially constrained and meritorious

students


11/42

PRODUCT KNOWLEDGE


12/42

PRODUCT KNOWLEDGE

G-NIIT

The new industry-endorsed GNIIT Program with Multiple tracks

NIIT's all-new, industry-endorsed GNIIT program for IT career aspirants is aimedat bridging the IT manpower shortage expected over the next three years. It is

expected that hundreds of thousands of Knowledge professionals, with sharplydefined skill-sets for varied industry needs, will be required worldwide.

India alone is expected to face a shortage of 4,30,000 professionals by 2007. Our

flagship program-which recognizes that general-purpose IT training with uniform

content for everyone just isn't good enough for the emerging IT age-offers learnersas many as four specialization tracks.
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Industryhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Industry


13/42

GNIIT, with its focus on Software Engineering, Systems Engineering and

Networking, Information Systems Management and BPO Management, opens upmany career paths for learners. The program also offers placement partnerships

with leading companies, by customizing portions of the curriculum to match theirprecise skill requirements.

Professional PracticeDuring the three-year GNIIT Program, students are put through one-year of

Professional Practice, a form of internship at leading IT and user organizations.Every year more than 10,000 GNIIT students start working in over 2000 reputed

organizations.

Benefits

The GNIIT program offers the following benefits to students:

Industry-endorsed, it is designed in consultation with the recruitingcompanies and NIIT alumni from across the IT sector

It will create "right-skilled IT manpower" in a steady and predictable

manner

It combines generic IT skills, with company-specific skills to create a pool ofprofessionals that are industry-ready and productive immediately

The four-track program takes into account the hiring trends within the IT

and ITES industries and the "most-in-demand" jobs

The program focuses on the emerging technology platforms that will be indemand in the future

GNIIT takes into account the specific needs of the BPO sector that requires

technical and other manpower in large numbers at short notice. GNIIT has

created accelerated options and exit points mid-through the program inorder to meet these requirements

Eligibility

The GNIIT program is meant for students who have passed out of Class XII or arecurrently attending college. They can complete a substantial part of the program

alongside their college education, under NIIT's dual qualification scheme. TheGNIIT program is also for fresh engineers or IT graduates, who may complete it in

an accelerated mode.

The Content

GNIIT is divided along Four tracks and includes a Foundation Semester, a keyrequirement for any specialization stream. Click on the following tracks for

Semester details:

Software Engineering

Systems Engineering and Networking
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=prof_practicehttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Foundation%20Semesterhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Software%20Engineeringhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Systems%20Engineering%20and%20Networkinghttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=prof_practicehttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Foundation%20Semesterhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Software%20Engineeringhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Systems%20Engineering%20and%20Networking


14/42

Information Systems Management

BPO Management

Career Edge

CareerEdge is NIIT's application-oriented program aimed at providing an "edge" to

students in any professional environment, whether management, sales, marketing,

law, finance, architecture or medicine. CareerEdge familiarizes students withhardware, operating systems, programming languages, Web-based technologies,

the basics of animation and RDBMS concepts so that they are completely at ease in

the new, 21st century workplace.

Benefits

CareerEdge equips students with soft skills, including effective

communication

It is the quickest way for students to gain computer knowledge relevant forthe modern work environment

CareerEdge enables college students to prepare for the job market by

providing them basic, everyday, IT expertise

Program

Computer Overview

Computing World

GUI Operating System using MS Windows Word Processing

Spreadsheet

Presentation Graphics

Web page designing using HTML

Scripting

Multi-User Operating System using Linux

Programming Logic and techniques

Object Oriented Programming Systems using C++

EligibilitySchool and college students and professionals wanting to get ahead in their jobs.

Duration

Four-month programs
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Information%20Systems%20Managementhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=BPO%20Managementhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=Information%20Systems%20Managementhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=Career%20Programs&L3=BPO%20Management


15/42

Curriculum for Advanced Technology Studies

A part of NIIT's advanced-level education offerings, CATS (Curriculum forAdvanced Technology Studies) is a series of high-end programs designed for

individuals who want to stay abreast of technology developments and upgradetheir knowledge in specific areas within IT. Engineering students, who wish to

remain updated on the IT subjects they are studying at college, will also greatly

benefit from these offerings.

The CATS programs offer students and professionals the following benefits:

Access to customized modules based on the individual requirements interms of content, duration, timing and methodology

High quality training by internationally certified faculty with expertise in

state-of-the-art technologies

Training on cutting-edge software from NIIT's technology partners includingglobal giants Microsoft, Oracle, IBM, Thomson Prometric, among others

CATS comprise the following comprehensive range of offerings designed to provideexpertise in cutting-edge technologies and platforms:

NIIT Curriculum Programs: A series of high-end programs aimed at re-

skilling students, engineers and working professionals in state-of-the-arttechnologies. Based on NIIT's cutting-edge Instructional Design techniques,

the Curriculum Programs provide expertise in the areas of softwaredevelopment, networking and systems administration, database

management, among others.

Programming Language and Tools

The CATS course on Programming languages and tools is targeted at professionals

within organizations seeking expertise on developing applications that are either

desktop-based, Web-based, database-based, etc.

Programming using C

Structured & Systems programming using C

Programming using C and Data Structures

Object Oriented Programming Using C++

Rapid Windows Based Development using VB.Net
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Toolshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Toolshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23


16/42

Implementing COM+ Services Using VC#

(Programming using JDK) Java Programming

J2EE Expert - Designing and Implementing J2EE solutions

Web Application Development

Web Application Development

CATS special program on Web Application Development is for professionals focused

on Internet-enabling applications within an organization in order to make availablethese resources to employees situated across the globe. Under this program,

learners gain knowledge about creating Web sites/pages using Web technologiessuch as HTML, DHTML, Scripting ASP, XML, etc. which can be accessed from any

location using the Internet as the backbone.

HTML Programming

DHTML Programming

Scripting Using Java/VB- Scripting Design

XML Series

Programming using Java 2.0 - Applet Designs

Developing Windows and Web Application using .Net

Developing .Net applications and XML Web Services

Web Application Development using ASP.NET

Database Management Solutions

Database Management Solutions

CATS module on Database Management solutions provides learners with detailed

knowledge about relational Database Management systems. The program coverstwo major activities associated with Database Management including database

processing and database administration. While under Database Processing,Professionals are acquainted with transaction and analytical processing, the course

on Database Administration focuses on Managing Databases, User Management,Load Management, Performance Tuning, among others.

Designing and Implementing a Database using SQL Server 2000
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Developmenthttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutionshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Programming%20Language%20and%20Tools#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Developmenthttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Web%20Application%20Development#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutionshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23


17/42

Introduction to Oracle 9i- SQL

Oracle9i: Program with PL/SQL

Oracle 9i Database Administration Fundamentals- I

Oracle 9i Database Administration Fundamentals- II

Oracle 9i Database Performance Tuning

Systems Administration and Networking

Systems Administration and Networking

The systems administration and networking module within CATS is for

professionals who wish to learn everything there is to know about keeping ITinfrastructure always functional, always-on. Participants in this program learn to

manage the IT resources of an organization including operating systems, networkinfrastructure, etc. On the administration side, learners are exposed to activities

such as user management (authentication, authorization), performance tuning,load management, among others.

Linux Power User- User Interface and Commands

Linux system Administration- User and Application Administration

Linux Network Administration- Networking and Network Design

Administering a Windows based Network- Networking and Application

Admin

Mobile Computing Programs

Mobile Computing Programs

These programs are aimed at creating software and applications developers for themobile computing platform and cover popular technologies such as J2ME. The

programs enable developers to build advanced applications for mobile devices,

making use of cutting-edge tools and networking technologies.

Developing Mobile Applications using J2ME
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networkinghttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Mobile%20Computing%20Programshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Mobile%20Computing%20Programs#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Database%20Management%20Solutions#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networkinghttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Systems%20Administration%20and%20Networking#%23http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Mobile%20Computing%20Programshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Mobile%20Computing%20Programs#%23


18/42

International Certification Programs

NIIT is authorized to conduct training on state-of-the-art technology platforms-

operating systems, databases and development tools-of leading IT vendors such asMicrosoft, Oracle and IBM. Conducted at select NIIT locations and using official

curriculum and methodologies, the programs lead to international certifications

such as the MCSE, OCP, among others.

Microsoft Certifications

Oracle Certifications

IBM Certifications

SWIFT

SWIFT, NIIT's simplest and quickest way to acquaint individuals with basic IT skills,aims at bringing people and computers together. The SWIFT series of programs

have something for everyone-from housewives, to Gen Next to senior citizens.Enabling people to become technology aware, the SWIFT series of programs help

learners use technology effectively in their daily lives.

Benefits

Simplicity and ease-of-learning, especially for first time IT users

Computer learning through NIIT's network of education centers

A special, step-by-step training methodology that makes training easy as it

uses real life examples and an exciting learning environment Access to computer skills that can be applied to daily lives

Programs

The diverse modules in the SWIFT series of programs include:

SWIFT Jyoti: a program aimed at acquainting individuals with computers

and helping gain IT literacy

SWIFT India: a program designed for individuals, to help them effectivelyuse IT at the workplace

Web Designing Made Easy:a special, easy-to-learn offering for individuals

and professionals wanting to design Web sites Programming Made Easy: a quick and easy learning module for aspiring,

first-time programmers

SWIFT for Schools: a program targeted at learners still in school, that

combines computer learning with fun

Dr. SWIFT: a program specially customized for medical practitioners, toenable them to use computers at work
http://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Microsoft%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Oracle%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=IBM%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#jyoti%23jyotihttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#india%23indiahttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#web%23webhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#prog%23proghttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#school%23schoolhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#dr%23drhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Microsoft%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=Oracle%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Skills%20Enhancement&L3=IBM%20Certificationshttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#jyoti%23jyotihttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#india%23indiahttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#web%23webhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#prog%23proghttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#school%23schoolhttp://www.niit.com/Individuals/ILBGlobal_index.asp?section=ILBGlobal&L1=Programs&L2=IT%20Awareness&L3=SWIFT#dr%23dr


19/42

METHODOLOGY&

LIMITATIONS OF THIS PROJECT


20/42

METHODOLOGY

Primary data are collected by interviewing individual customer and other

competitors. On the basis of that data I make STP model; Segmentation,

targeting and positioning.

Before segmentation I scanned the area. Then depending on certain parameters

like computer literacy, educational qualification, age group, purchasing power Isegmented the target group and positioned companies product. For each

segment I applied different strategies to position the product.

The marketing activity that I did as a part of NIIT Shyambazar team can be

classified as follows:

1. Database collection.

2. Business tie-ups with coaching centers

3. Corporate visits for tie-ups

4. Visited computer training centers for vendor certifications.

5. Arranging camps for brand promotion

6. Conducting examination in colleges and schools.

7. Tele calling8. Counseling


21/42

For database collection I visited different colleges and schools with differentpropositions.

The colleges I visited are:

Jaipuria College.

Manindra College.

Narula Institute of Technology.

Guru Nanak College of Engeneering.

Ceramic College of Engeneering.

Bhairav Ganguly College.

Bethune college.Scottish Church.

BIT Extension.

Rabindra Bharati University.

Rajabazar Science College.

Brahmananda Keshavchandra College.

Ramkrishna Polytechnic.

At Birati college the main proposition was for conducting free IT literacyworkshops for the students.

At Manindra, Bhairav Ganguly and Jaipuria Colleges the main proposition

was SWANIRVARATA PROJECT.


22/42

At BNC and Barasat college the main proposition was to conduct a free

psychometric and academic counseling for the students coming to take

admission in the college.

At Narula Institute of Technology we had the proposition of arranging AAE

test for final year students those who havent got placement. For the juniors we

had the proposition forCATS 90 courses and also vendor certification.

For business tie ups with coaching centers , first we scanned the area to find

reputed coaching centers with high student base, then gave them the proposition

of sending the students at our center for psychometric test , if any student enrolls

here then the proprietor will get a monetary benefit.

We visited many coaching centers and found 10 centers

For corporate tie up we visited DUM DUM municipalty with the proposition for

corporate training of the employees. We tried to find the gap between their

present competency and required competency and tried to minimize the gap by

corporate training.

LIMITATION

This project is based on survey research which is done through Convenience

sampling where all the areas/apartments/segments may not represented

equiprobably due to non-co-operation of samples.

As our project is based on survey and database collection so all the datas

collected may not be correct. As our source of data is from peoples word so

there me be some error in our survey results.

So there may not be proper representation of each and every type of customers.

This is the main limitation of the project. However the survey tried to cover all

the segment of potential as well as existing customers . So it is expected this


23/42

project will contribute significantly in this field of research and evoke further

response for investigation.


24/42

SURVEY FINDINGS AND ANALYSIS

SURVEY FINDINGS AND ANALYSIS

KEY SECTOR DRIVEN BY IT


25/42

Manufacturing

15%

IT/Telecom

22%

Government

14%

Energy 6%Small Office

11%

ducation 11%

Banking/financ

e 21%

Source: NASSCOM

TWO DOMINANT TECHNOLOGIES LEADING TO IT

JOBS

0

0.5

1

1.5

2

2.5

3

3.5

2000 2002 2004 2006 2008

JAVA

VB.NET

C#

VISUAL BASIC 6

COBOL

C/C++

JOB ROLES MOST IN DEMAND


26/42

System analysis

2%

Netw orking 18%

Internet/Int

development 14%Database

Management 12%

Appl.

lopment 11%

Help desk/End

user support 9%

Project

Management 6%

DEMAND AND SUPPLY GAP

460

520

140

1120

360

525

885 235

0 200 400 600 800 1000 1200

IT services export

Domestic IT services

Product and Technology services

Total demand

Current pool

Supply extended based on current trends

Total supply and Gap

ACCORDING TO OUR SURVEY OUR TOTAL SAMPLE SIZE IS

320.


27/42

OUR SURVEY FORM THAT IS IT LITERACY SURVEY 2006 IS

GIVEN IN THE ANNEXURE.

N = 320

Sample family income distribution:

LOW : annual income : 120000

18%

63%

19%

low medium high

Sample distribution according to qualification:

class 10

15%

class 12

30%

grad

51%

post grad

4%

IT literacy :


28/42

Out of 320 people 77.18% were IT literate rest 22.18% were not .

Out of IT

literate people,

distribution of

IT skills are as

follows:

247

140

21 259 11

0

50

100

150

200

250

MS

OFFICE

V.B ORACLE

For IT education our sample preference is shown in the pie chart :

77%

23%

IT LITERATE NON - IT LITERATE


29/42

NIIT LTD

50%

BRAINWARE

20%

CMC LTD

12%

IIHT

7%

ICA

6%

OTHERS

5%

Out of the people preferring NIIT LTD, their choice of course in NIIT :

21%

47%

10%

11%5% 6%

MS OFFICE C/C++ VB

JAVA ORACLE .NET/J2EE

People choosing NIIT LTD due to :


30/42

18%

25%

20%

28%

9%

FACULTY

INFRASTRUC

TURECOURSE

MATERIAL

BRAND IMAGE

PRICE

Income distribution of the people preferring NIIT :

7%

66%

27%low

MEDIUM

HIGH


31/42

SWOT ANALYSIS


32/42

SWOT Analysis

NIIT, Shyambazar Branch is operating a very good condition on a large area of

north Kolkata. After overcoming initial difficulties it is now in the growth phase.

But still there are weaknesses which they have to suppress by their strength.

They have a number of opportunities in front of them but there also are some

potential threats which can decrease their rate of growth in a significant manner.

Hence it is required to know all these for their smooth sailing in their business.This is the reason for setting SWOT analysis as one of the objective.

To analyze the SWOT, researcher is undertaken a detail study of NIIT,

Shyambazar Branch along with other IT service provider in this region . For this

purpose we have done a small survey on other IT service provider through a

questionnaire and make a comparison chart to show how NIIT, Shyambazar

Branch is different from others.

WEAKNESSES

THREATS

STRENGTH

OPPORTUNITIES


33/42

STRENGTH:

NIIT Brand Name

Prime Location

Well trained , committed & Hardworking people

Excellent teaching quality

Good reading environment

Good customer relationship

Convenience

Excellent study materials

Excellent Brand positioning

How to leverage the strength ?

NIIT is pioneer brand in the IT education world in India. So it is possible to

convince customer about its educational service.

NIIT, Shyambazar Branch is located in a prime place in side of the Bidhan

Sarani near Bagbazar BATA, just 50 meters from Shyambazar 5 point crossing.

So customer can easily communicate with this branch.

Employees and other staffs of this branch are well trained, committed and hardworking so they can put things together to increase the level of services.

Generally for teaching, FCT (Faculty competency test) is must. For that teaching

quality is excellent.

The environment of learning of NIIT, Shyambazar Branch is outstanding.As the service quality is good the relationship with customer is good.

A sense of trust is already created in people mind.

As study materials are designed by IIT, Delhi every thing is systematic and user-

friendly.


34/42

WEAKNESS:

High Price

Shortage of space

Bad house keeping

No proper grievance handling facility

Less help from regional office

How to overcome weaknesses?

One of the major weaknesses is high price .It is very necessary to be price

competitive. Adjusting the value chain wherever required, negotiating orchanging the process might be helpful.

Due small area is difficult to maintain good house keeping. Increasing the center

floor area could be helpful to maintain good housekeeping.

There should be proper cell for grievance handling.

It is very necessary to change the connection from domestic to commercial for

smooth and proper functioning


35/42

OPPORTUNITIES:

Increase service quality

Increase market share

Introduce multimedia course

Increase brand awareness

Give stress on PWZ Portal

How to tap the opportunities?

To tap the opportunities improvement of overall quality is the foremost criteria.

There is a large number of potential customers spread over a large area can beconvinced and also regain the confidence of the lost customers by improving the

service quality at all levels.

This can be helpful to increase the market share.

By formulating proper strategies it is possible to increase the penetration into allsegments.

Presently there are no multimedia courses at this center, so by introducing this

course many customers can be tapped.

Marketing activities should be increased so as increase the brand awareness.

As the concentration of Bengali medium schools are more there so the PWZportal can do a good business there if proper strategies are implemented.


36/42

THREATS:

New concept of IT day by day.

Misconception of customer between NIIT LTD. and itsfranchise.

Well established, old and cheap competitors.

Typical Indian mindset of customer.

Complain in time duration.

How to counter threats?

Idea of IT literacy is changing day by day in India. So it is hard to convince

people about it .

There are number of well established IT education service in this area. They are

reputed and some are operating for decades , so they have large no of loyal

customers and have good market share . Some are cheap but quality is low. So it

is needed to highlight the advantages of NIIT services so customer can clearly

understand and perceived value of the service.

Indian people have the mindset of doing thing in less price. It is recommended

to change the mindset by continuous effort and strategy.

Proper care should taken for time scheduling and reduce the complain.


37/42

NIIT VS OTHER EDUCATIONSERVICE PROVIDER


38/42

NIIT LTD VS OTHER IT EDUCATIONAL PROVIDER:

NIIT BRAIN WARE CMC LTD ICABRAND

AWARENESS

4 3 3 2

STUDY

MATERIAL

4 2 3 4

POSITION OF

CENTER

3 3 3 3

PUBLIC MINDSET 2 2 2 2

CUSTOMERSATISFACTION

3 3 2 2

TEACHING

QUALITY

4 2 3 2

20/6 = 3.3 15/6 = 2.5 16/6 = 2.67 15/6 = 2.5

Note: 4 -----> very good

3 -----> good

2 -----> average

1 -----> poor

So from the chart we can conclude NIIT is the market leader.


39/42

SUGGESTION ANDRECOMMENDATION


40/42

SUGGESTION AND RECOMMENDATION:

To remain a dominant player in that region NIIT should

1. Increase their marketing activity

2. It should lay more stress on its PWZ portal so as to tap more student.

3. It should lay more emphasis on its tie-ups with coaching centers.

4. It should conduct more examinations in schools and colleges so that the

presence of NIIT increases.

5. It should increase it service quality by a more personalized approach.

6. It should try to include new courses like multimedia and financial

accounting.


41/42

CONCLUSION


42/42

CONCLUSION DRAWN FROM THE SURVEY:

According to the survey I found that NIIT is the dominant player in the region as

IT education provider. It has got a good market share compared to its

competitors.

The main reason for its market share is due to brand image it has created over

the years of its operation. More over the infrastructural facility it provides to itsstudent is of high quality.

For technical courses like c/c++, java , .NET/J2EE people prefer NIIT because

of its experienced faculty and concise , scientific course material.

As NIIT doesnt compromise with its quality so the educational service it

provides comes at a high price compared to its competitors. So people from low

income group dont prefer NIIT much, whereas the middle class and high class

income group prefers NIIT.

So to remain a dominant player in the market NIIT should increase its courseoffering like multimedia, financial accounting and multimedia. Also it should

follow a dynamic and competitive pricing policy so attract people from all

income group strata.

mithun's project report

Documents