mission our mission is to utilize multimedia to support the college’s marketing and communications...
TRANSCRIPT
Mission
• Our mission is to utilize multimedia to support the college’s marketing and communications initiatives, particularly in enhancing the college’s reputation and in supporting fundraising efforts.
Vision• Our vision is to allow IMC to expand their opportunities to spread
the Berea message over a wider customer base and increase the circle of influence.
Charter1. Mission – Our mission is to utilize multimedia to support the college’s marketing and
communications initiatives, particularly in enhancing the college’s reputation and in supporting fundraising efforts.
2. Burning Platform – IMC is to properly photograph and video record events and subsequently edit/archive all records for communication and marketing as efficiently and with the highest degree of quality possible.
3. Process Description – When receiving an assignment, IMC must begin production by adhering to a standardized pre-production, production, and post-production workflow that guides the proper completion of assignments.
4. Problem Statement – A lack of workflow inhibits the IMC crew from properly complete assignments including preparation for assignments, fulfilling assignments, and proper archiving/sharing of finished products.
5. Sponsor – Derrick Singleton
6. Process Owner – Jay Buckner
7. Team Lead – Jay Buckner
8. Facilitator – Richard Smith, Logan Gardner
9. Team – Anna Joines/Skaggs, Shaniquewa Smith, Micah Yates, Jesse Anderson, Clay Wilburn, Amos Izerimana, Euginiu Prodan, Felicia Johnson, Caleb Coffey, Murtaza Sharifi Logan Gardner, Erin Powers, Jonathon Taylor
SIPOCSuppliers Inputs Process Outputs Customers
Photo or video for customer
Labor hours met
Archived historical images and video
Schedule requests
Plan Job
Conduct session
Store & edit
Produce and share customer
deliverable
Development
Faculty
Staff
Students
Requests
Planning
Potential marketing concepts
BC Student Labor
BC IMC staff
Development
Media Relations
Faculty
Staff
Students
Hi-Level Process Map
Return equipment to storage
area
Take down equipment
Conduct session
Edit, store, and supply
photographs and video
Set equipment
at site
Gather equipment
Schedule event
Receive job request
Strengths WeaknessesThreatsOpportunities
SWOT Analysis
Inte
rnal
Exte
rnal
• Enthusiastic leadership.• High percentage of returning labor
students.• High demand for services.• Quality equipment.• Management expertise in media arts
• 5S the photography and storage areas to utilize the existing storage space for the best purpose.
• Remove clutter.• Establish easily understood standard work.• Educate the staff on 5S and LEAN
fundamentals.• Opportunities to spread 5S across entire
IMC department.• Opportunity to use office 5S.
• Demand could be greater than capacity.• Service could be outsourced.• Technology becomes too expensive.• Outgrow their space.• Shortage of labor.
• Limited storage space.• Storage areas are not defined by function.• Current storage not designed to be efficient.• Lack of Standardized Workflows
Gap AnalysisOpportunities and Priorities
• Lack of space and organization within the IMC studio– Develop proper organization within the studio using 5S.
• Sort• Shine• Set in order
– Develop standard work that allows the IMC students and IMC staff to be able to find, use, and return tools quickly and to the proper location.
• Standardize• Visual Work Instructions• Sustain
• Photography Studio Area• Video Editing Area
Report Out Notes• Sorting process eliminated obsolete equipment.• Standard work encouraged students to take more responsibility
within the workplace.• Students took pride in their workplace because of the cleanliness
and organization.• Quality of student labor improved.• Safety improved because clutter was removed.• Organizations brought efficiency in gathering and returning
equipment.• Production efficiency improved due to standardized workflow.