AUTOMATING BUS TRAVEL INDUSTRYBY: RAKESH SINGH 291ROHITH ACHARYA 292 RUTVIJ JADAV 293 SACHIN KUMAR 294 SAJAL KUMAR - 295

IntroductionBus travel industry 12000 crores No online presence till 2006 Business plans attempted:1. Computerized reservation system 2. Fleet and driver management 3. Telephone networks for information dissemination

Failed plans because of over ambitious nature Telephone networks were non-functionalPage 2

Problems and Challenges

In the bus industry, as compared to airline industry : Customers do not traditionally book tickets in advance Much more stops in a trip, complex booking Customer profile Much less affluent Requirement of computer ownership, computer literacy, and private credit card

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Goals and NeedsNeeds of automation volatility of the demand, and the huge resources to be managed Goals of automation: 1. Speed up the issuing of tickets 2. Improve customer service and customer relations. 3. Handle both reservation and driver/bus allocation. 4. Reducing cases where buses were near empty

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Redbus.in - Founders

Sudhakar Paspunuri 26, B.E (Hons) EEE from BITS-Pilani, 4 yrs exp. at IBM, Bangalore. Charan Padmaraju 27, B.E(Hons.) EEE, M.Sc (Hons) Physics from BITS-Pilani, 3 yrs exp. at Honeywell, Bangalore. Phanindra Sama 27, B.E(Hons) EEE from BITS-Pilani, 4 yrs at Texas Instruments, Bangalore.

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Redbus.in - Features

Redbus.in gave an online identity to the bus industry Options provided: 1. Selection of seats 2. Information on all departure points and routes 3. Information on ticket rates 4. Home delivery of tickets 5. Booking of return tickets

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Present Scenario

Redbus.in has: a) b) c) d) Partnered with more than 300 bus operators Operations in 400 locations in 15 states Huge distribution network of 3500 outlets Interface with popular portals like Makemytrip.com, Yatra.com, Easygo.com. Witnessed both organic and inorganic growth

e)Page 7

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Competitor analysis11569 Global Alexa rank 815 India Rank

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Reasons for SuccessInitiated discussions with all stakeholders Demonstrated viability initially by blocking seats Collaborated with best bus operators Customization and customer centricity Convenient modes of payment Interface with related portals Collaboration with UP State Bus Transport and Indian Postal Department Page 10

Transition to the next level

Interconnected offices via VPN Resilient data storage system [10 servers] ERP/CRM solutions to synergize operations with partners BPO and voice operations for last mile service Expanding network of distributors and operators

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THANK YOUuPage 12

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