Minor Project on

“STUDY OF HOME DECORATIVES, PHILIPS ELECTRONICS

INDIA Ltd.”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2012-2015

UNDER THE GUIDANCE OF

Dr. Urvashi Sharma

Associate Professor, MAIMS

SUBMITTED BY:

Ayush Jain

Enrollment no – 09714701712

BBA SEM III

MAHARAJA AGRASEN INSTITUTE OF

MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

STUDENT UNDERTAKING

This is to certify that I have completed the Project titled ”STYDY OF HOME

DECORATIVES, PHILIPS INDIA Ltd.” under the guidance of “Dr. Urvashi

Sharma” in partial fulfillment of the requirement for the award of degree of Bachelor

of Business Administration at Maharaja Agrasen Institute of Management Studies,

Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Ayush Jain

BBA Sem IIIrd

Enrollment no. – 09714701712

CERTIFICATE

This is to certify that the project titled “STUDY OF HOME DECORATIVES,

PHILIPS ELECTRONICS INDIA LTD.” is an academic work done by “Ayush

Jain” submitted in the partial fulfillment of the requirement for the award of the

degree of Bachelor Of Business Administration from Maharaja Agrasen Institute of

Management Studies, Delhi, under my guidance & direction. To the best of my

knowledge and belief the data & information presented by her in the project has not

been submitted earlier.

Dr. Urvashi SharmaAssociate Professor

ACKNOWLEDGEMENT

I take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project.

First and foremost, I would like to thank Dr. Urvashi Sharma for her constant guidance and support throughout this project. During the project, I realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject I have studied.

I would also like to thank my classmates for the discussions that I had with them. All these have resulted in the enrichment of my knowledge and their inputs have helped me to incorporate relevant issues into my project.

Last but not the least I would like to thank God and my parents for their cooperation and help.

Ayush JainBBA Sem IIIrd Enrollment no. 09714701712

EXECUTIVE SUMMARY

The Home Decorative Lighting Industry is considered one of the booming industries

as self-consciousness and income is increasing among people, especially the rich

class. Therefore Philips being the leading electronic brand is expecting to grow in this

sector. Philip's Home Decorative Lighting includes Living colour. Ecomoods,

Decorative, Aquafit, Wall & Ceiling Desk Lights and

Outdoor. In this range Philips has got huge scope because of people's trust in its brand

name. The products come in different prices and features leaving the customers with a

variety of choice. Secondary data shows that Home Decorative Lighting industry is

growing in India and all over the world by day. And there are many day companies

coming up with these kind of electronic

Products. Home Decorative Lighting companies like Wipro, Bajaj and Havells are

giving strong competition to Philips.

Table of Content

1. Literature Review Pg 1-18

1.1 Introduction1.2 Shaping the Future1.3 Innovations1.4 Company Background1.5 History1.6 Company Profile1.7 Maim Inventions1.8 Compact Cassette1.9 Laserdisc 1.10 Compact Disc1.11 Dvd1.12 Blu-Ray1.13 Corporate Affairs1.14 CEOs1.15 Acquisitions, Subsidiaries And Spinouts1.16 Sports, Sponsorship And Naming Rights1.17 Philips in India1.18 Vision 1.19 Mission1.20 Vision 2010 Strategy1.21 Brand Promise1.22 Values 1.23 Incentive to Change1.24 Philips Way of Working1.25 From Good to Great1.26 Philips deals in lifestyle, healthcare and lighting division1.27 Philips Lighting1.28 Effect of the Product1.29 Supplier

2. Product Profile Pg 18-33

2.1 Philip Home Lighting2.2 The Bedroom2.3 The Kitchen2.4 Reading and Writing2.5 Halls, Stairs, Corridor & Entrance2.6 Industrial Lighting

2.7 Office Lighting2.8 Road & Area Lighting2.9 Hospitality Lighting2.10 Sports Lighting2.11 City Beautification2.12 Portable Lighting2.13 School Lighting2.14 Home Lighting2.15 Petrol Station2.16 Shop Lighting2.17 Technology Backgrounder2.18 LED

3. Overview Of The Industry Pg 34-39

3.1 Home Decorative Lighting Industry in India3.2 Global Trade Volumes and Trends3.3 Philips Global Market Leader in Home Decorative Lighting3.4 Looking into the Future

4. SWOT Analysis of Philips Personal Care Pg 39-41

4.1 Strength4.2 Weakness4.3 Opportunities4.4 Threats

5. Conclusion Pg 41-44

5.1 Findings5.2 Suggestion5.3 Bibliography

P a g e | 1

CHAPTER I

LITERATURE REVIEW

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INTRODUCTION

Philips Lighting sector is dedicated to introducing innovative end user driven and

energy-efficient solutions and applications for lighting based on a thorough

understanding of the customer needs, both in public and private context.

SHAPING THE FUTURE

Philips Lighting is a leading provider of solutions and applications for both

professional and consumer markets.

Philips address lighting needs in a full range of environments indoors (homes, shops,

offices, schools, hotels, factories, and hospitals) as well as outdoors public places,

residential areas and sports arenas). Philips also meet people's needs on the road. by

providing safe lighting in traffic (car lighting and street lighting).

In addition, Philips delivers light-inspired expenses through architectural and city

beautification projects. Philips lighting is also used for specific applications, including

horticulture, refrigeration lighting and signage, as well as heating, air and water

purification. and healthcare.

With the new lighting technologies, such as LED technology, and the increasing

demand for energy efficient solutions, Philips will continue shaping the future with

groundbreaking new lighting applications.

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INNOVATIONS

1891: Dutch mechanical engineer Gerard Philips starts the production of carbon-

filament lamps in a former buckskin factory in Eindhoven. Among his first major

clients are early electricity companies, which are including the provision of lamps in

the power supply contracts. These firms set high standards of product quality, which is

therefore closely monitored by the young company.

1908: One year after its introduction onto the world market. Phips starts the

production of lamps that feature tungsten metal filaments. In 1913, the successful gas-

filled “Half-watt” lamp, equipped with a coiled tungsten filament, is launched,

followed in 1915 by the smaller “Arga” lamp. "We have a lamp for every application”

is the slogan of these days. In this period, the company grows into a world-wide,

market-oriented concern. With many lamp types available, choosing the right amp for

the application becomes a matter for experts. Therefore, in 1931, Philips opens the

world? first Lighting Design and Consultancy Centre.

1932: Extensive Philips research forms the basis for the introduces of revolutionary

new lamp types: Low Pressure sodium (SOX) lamp. With this lamp large-scale road

lighting becomes economically feasible.

1938: Philips introduces the revolutionary super-high pressure mercury lamp. This

compact, high-intensity light source is hailed as a replacement for the cumbersome

carbon-arc lamp in cinema projectors. 1938 is also the year in which the fluorescent

lamp launched. Philips, once again, plays pioneering role.

1950: In post-war years the emphasis shifts towards innovative lighting. The right

light at the right place becomes the slogan. Product innovation is no longer the only

goal, the need to create the optimum lighting environment is emphasized as well.

Philips successfully takes on the challenge of educating the public in lighting

awareness.

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1964: Using a non-aggressive halogen compound instead of the pure element,

Philips research opens the way for large-scale industrial production of halogen

incandescent lamps. Two years later, Philips is the first to introduce a cool-beam lamp

for projection purposes, featuring a dichroic mirror located directly on the bulb wall.

Thus, much of the accompanying heat load is removed from the light beam.

1973: Philips scientists discover the narrow-band phosphors that herald a revolution

in fluorescent-lamp technology. Lamps with a much higher light output per watt,

combined with very good color characteristics can now be produced. This provides a

boost in a period when the drive for energy savings is quickly gathering momentum.

Moreover, because of their resistance to high radiant loads, these phosphors are to

play a crucial role in the subsequent development of the compact fluorescent lamp in

all its forms..

Compact Fluorescent Electronics for Energy saving

1982: HF-IL Electronic Ballast for Ford

1984: Introduction of commercial range of electronic dimming ballast.

1986: On the threshold of a new Philips further pursues the development of small,

versatile and economic light sources. In 1986 the White SOX amp is introduced. With

excellent color characteristics, this warm-white, compact high-pressure sodium lamp

opens new avenues in decorative and display lighting.

1988: Philips presents its revolutionary Arena Vision floodlighting system, thereby

setting new standards n high class stadium lighting.

1992: The Micro Power-Light gas discharge lamp for car head lighting provides-

compared with halogen lamps-two to three times as much light for only half the

energy. Moreover, MPL lamps last five times longer and feature very tight beam

characteristics.

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P a g e | 6

1994: Master color lighting represents an important breakthrough, especially for

shop and display lighting. Master color overcomes the drawbacks of conventional

metal-halide lamps, known for their lack of color uniformity and dramatic color shifts

throughout the lamp life.

1995: The TL5 system, featuring a thin fluorescent tube with a diameter of only 16

mm, offers a considerable reduction in total operating costs as well as substantial

savings in energy and materials. Because of its small size, the lamps allow much more

freedom and flexibility in the design of optics and luminaries.

1997: Philips Lighting introduces the first TL5 dimming ballast Fully recyclable

Fluorescent lamp with the lowest mercury content in the market (80% less than

standard products)

2000: Metronomis - A new generation decorative street lighting system with lamp

luminaire, gear, bracket & pole in a distinguishing aesthetical quality and greater ease

of maintenance.

2002: LEDs, Philips and HP joint venture Lumileds is the first company to introduce

a LED that produces 100 Lmw. Lifetime 100,000 hours.

P a g e | 7

COMPANY BACKGROUND

Industry- Electronics.

Founded- 1891, Eindhoven.

Headquarters- Amsterdam, the Netherlands

Area served- Worldwide

Key people - Gerald kleisterlee (CEO), Jan Michiel hessels (chairman Of

supervisory board)

Products - consumer electronics, domestic appliances, lighting, medical bsystems,

medical technology

Revenue - E 23.19 billion (2009)

Operating Income - 614 million (2009)

Profit - E 410 million (2009)

Total assets - E 30.53 billion (2009)

Total equity - e 14.60 billion (2009)

Employees - 115,920 (2009)

Website - www.philips.com

P a g e | 8

HISTORY

The company was founded in 189 by Gerard Philips, a maternal cousin of Karl Marx,

in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-

technical equipment. Its first factory survives as a museum devoted to light sculpture.

In the 1920s, the company started to manufacture other products, such as vacuum

tubes (also known worldwide as valves), In 1927 they acquired the British electronic

valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both

of which became subsidiaries. In 1939 they introduced their electric razor, the

Philishave (marketed in the USA using the Norelco brand name).

COMPANY PROFILE

Philips Electronics India Limited, a subsidiary of the Netherlands based Royal

Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a

simpler and more focused company with global leadership positions in key markets of

Healthcare, Lighting and Consumer Lifestyle, addressing peoples Heath and

wellbeing needs and aspirations as its overarching theme.

P a g e | 9

MAIN INVENTIONS

Main articles-

Compact Cassette,

Laserdisc,

Compact Disc

DVD, and

Blu-ray

COAMPACT CASSESTTE

In 1962 Philips invented the compact audio cassette medium for audio storage.

Although there were other magnetic tape cartridge systems, The Compact Cassette

became dominant as a result of Philips's decision to license the format free of charge.

LASERDISC

Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and

even replace it It never took off but the technologies created for Laserdisc would later

be used again for the Compact Disc.

COMPACT DISC

Although Philips and MCA's Laserdisc project failed, Philips still thought the format

should be able to succeed. It took them ultimately (with Sony's help) until 1982 to

successfully launch the CD.

P a g e | 10

DVD

The DVD, the eventual successor of the CD, met a long road of setbacks. Philips

wanted to continue with the CD in a new format called Multimedia Compact Disc

(MMCD), while another group (led by Toshiba) was developing a competing format,

then named Super Density (SD) disc. Their representatives approached IBM for

advice on the file system. IBM also learned of Philips and Sony's initiative. IBM

convinced a group of computer industry experts (among them Apple, Dell, etc.) to

form a working group. The Technical Working Group (TWG) voted to boycott both

formas unless they merged to prevent another format war (like the videotape format

war) The result was the DVD specification, finalized in 1995. The DVD video format

was first introduced in Japan in 1996, later in 1997 in the U.S. as limited test nin, then

across Europe and the other continents from late 1998 onwards.

BLU-RAY

Blu-Ray. yet again primarily developed by Philips and Sony, utilizes blue-violet

colored diodes to create an even shorter wavelength beam than CD or DVD. Because

of this, the capacity is much more than or that of CD or DVD. being 25 GB single-

layered or 50 GB dual-layered.

P a g e | 11

CORPORATE AFFAIRS

In 2004, Philips abandoned the slogan “Let’s make things better in favor of a new

one: "Sense and simplicity".

ASM Lithography is a spin-off from a division of Philips origin, now part of Atos

Origin, is a former division of Philips.

Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music

Group.

Philips Intellectual Property and Standards, is the company's division dealing with

licensing, trademark protection and patenting Philips currently holds about 55,000

patent rights, 33,000 trademark registrations, and 49,000 design registrations.

CEOs

Past and present CEOs

1891-1922: Gerard Philips

1922-1939: Anton Philips

1939-1961: Fransotten

1961-1971: Frits Philips

1971-1977: Henk van Riemsdijk

1977-1981: Nico Rodenburg

1982-1986: Wisse Dekker

1986-1990: Comelis Van der Klugt

1990-1996: Jan Timmer

1996-2001: Cor Boonstra

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2001-present: Gerard Kleisterlee

P a g e | 13

ACQUISITIONS, SUBSIDIARIES AND SPINOUTS

Acquisitions-

Companies acquired by Philips through the years include Amperex, Magnavox,

Signetics, Mullard, VLSI, Agilent Healthcare Solutions Group, Marconi Medical

systems, ADAC Labs, ATT. Ultrasound, portions of Westinghouse and the consumer

electronics operations of Philco and Sylvania. Philips abandoned the Sylvania

trademark which is now owned by SLI (Sylvania Lighting International) except in

Australia, Canada, Mexico, New Zealand, Puerto Rico and the USA where it is owned

by the Osram unit of Siemens. Formed in November 1999 as a equal joint venture

between Philips and Agilent Technologies, the light-emitting diode manufacturer

Lumileds became a subsidiary of Phillips Lighting in August 2005 and fully-owned

subsidiary in December 2006. In 2000, Philips bought optiva corporation, the maker

of Sonicare electric toothbrushes. The company was renamed Philips oral Healthcare

and made a subsidiary of Philips DAP. In 2006 Philips bought out the company

Lifeline.

Systems headquartered in Framingham, Massachusetts. In August 2007 Philips

acquired the company Ximis Inc. headquartered in El Paso, TX for their Medical

Informatics Division. In October 2007, it purchased a Moore Microprocessor Patent

(Mpp) Portfolio license from The TPL Group.

On Friday 21 December 2007 Philips and Respironics Inc. announced a definitive merger agreement pursuant to which Philips will commence a tender offer to acquire all of the outstanding shares of Respironics for US $66 per share, or a total purchase price of approximately £3.6 billion (US $ 5.1 billion) to be paid in cash upon completion.

P a g e | 14

Spinouts-

Polymer vision, the maker of The Readius is a spin out from Philips Electronics.

APRICO solutions is a venture within Philips Intellectual Property and Standards.

Philips also forayed into the pharmaceuticals market in a company best known as

Philips-Duphar (Dutch Pharmaceuticals). Philips-Duphar made products for crop

protection, veterinary medicine and products for human use. Duphar was sold to

Solvay, now Solvay Pharmaceuticals. In subsequent years divisions have been sold off

by Solvay, to other companies (crop protection was sold to UniRoyal, now Chemtura

and the veterinary division was sold to Fort Dodge, a division of Wyeth)

SPORTS, SPONSORSHIP AND NAMING RIGHTS

Traditionally Philips has a vested interest in sports, originally as a means to provide a

healthy form of recreation for its employees. In 1913, in celebration of the Centenary

of Dutch independence from France, Philips founded a sports club called Philips

Sport Vereniging (Philips Sports Club), or PSV, as it is now known. The sports club

encompasses all kinds of sports, but is currently most famous for its Premier League

football team and its swimming team. Philips owns the naming rights to Philips

Stadium, located in Eindhoven, which is home to Dutch football team PSV

Eindhoven.

Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities, and

events. Philips recently November 2008) extended its very successful Fl partnership

with AT&T Williams to include many more product groups

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PHILIPS IN INDIA

Philips started operations in India at Kolkata (Calcutta) in 1930 under the name

Philips Electrical Co. (India) Pvt Ltd, comprising 75. It was a sales outlet for Philips

lamps imported from overseas.

In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata.

After the second World War in 1948, Philips started manufacturing radios in Kolkata.

In 1959, a second radio factory is established near Pune.

In 1957, the company is converted into a public limited company, renamed

"Philips India Ltd".

In 1965 on 3 April, the millionth Philips radio is manufactured in India.

In 1970 a newbonsumer electronics factory is started in Pimpri near Pune.

This factory was shut down in 2006.)

In 1982, Philips brought colour television transmission to India with the

supply of four outdoor broadcast vans to DD National during the IX Asian

Games.

In 1996, the Philips Software Centre was established in Bangalore (It is now

called the Philips Innovation Campus)

In 2008, Philips India entered a new product category, water purifiers designed

and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

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VISION

"In a world where complexity increasingly touches every aspect of our daily lives, we

will lead in bringing sense and simplicity to people."

“With Vision 2010. we are putting people right at the center of things, with Health and

well-being as our overarching theme. We are thereby putting into practice our

mission: improving the quality of life through the introduction of meaningful

innovations”. - Gerard Kleisterlee, President and CEO of Royal Philips Electronics

MISSION-

"Improve quality of people's lives through timely introduction of meaningful

innovations."

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VISION 2010 STRATEGIES

“Vision 2010" strategy establishes the character of Philips as a people-focused,

market driven company that is organized around its customers and markets. By

understanding trends in society and obtaining deep insight into issues confronting

people in their daily lives, we ensure that people's needs remain at the heart of

everything we do

BRAND PROMISE

We empower people to benefit from innovation by delivering on our brand promise of

"sense and simplicity. This brand promise encapsulates our commitment to deliver

solutions that are advanced, easy to use, and designed around the needs of al our

users.

VALUES-

Delight customers

Deliver great results

Develop people

Depend on each other

INCENTIVE TO CHANGE

Philips is an environmentally conscientious company and is always on the

lookout for ways to increase its efficiency and support the environment. Philips

understands that recycling lamp waste has many benefits for the company and

the environment in-house recycling of lamp waste has already been implemented

in many other Philips' plants because of its known benefit to Philips Lighting.

P a g e | 18

PHILIPS WAY OF WORKING-

l. We are a people-centric company that organizes around customers and markets.

2. We invest in a strong brand and consistently deliver on our brand promise of "sense

and simplicity" in our actions, products and Services.

3. We deliver innovation by investing in world class strengths in end-user insights,

technology, design and superior supplier networks.

4. We develop our people's leadership, talent and engagement and align ourselves

with high performance benchmarks.

5. We invest in high growth and profitable businesses and emerging geographies to

achieve market leadership positions.

6. We are committed to sustainability and focus on making the difference in efficient

energy use.

We drive operational excellence and quality to best in class levels, allowing us the

above mentioned strategic investments in our businesses.

FROM GOOD TO GREAT

lt Consumer Lifestyle sector is dedicated to responding to the consumers' aspirations

all over the world with the aim of improving their health and well-being.

P a g e | 19

PHILIPS DEALS IN LIFESTYLE, HEALTHCARE AND

LIGHTING DIVISION

The consumer range of products includes:

Television-LCD, plasma, flatscreen, smart touch XL.

Recorders, DVD players, I pods and home theater systems

Audio products audio systems, remote controls, audio/video accessories

Digital photo products and frames

Portable audio and video systems, accessories like headphones and speakers

PC products Mouse and keyboard, multimedia handsets, extemal hard disc

drives

Mobile phones

Kitchen appliances Blenders and hand blenders, juicers and citruspressers,

food processors and mixers, coffee makers and kettles, frying and grilling

appliances, toasters and snacking products, rice makers

Household products Irons, vacuum cleaners, water purifies

PERSONAL CARE PRODUCTS. Male dry shavers, beard trimmers and

grooming kit, epilators, beauty and hair care products

P a g e | 20

PHILIPS LIGHTING

Professional Lighting - Industrial, Shops and offices, Road and Area,

Hospitality, Sports Lighting, City Beautification, Schools and Petrol Stations.

Automotive Lighting - In Cars, Motorcycles and Truck.

EFFECT OF THE PRODUCT

Philips main focus on Health and Well-being, it serve professional and consumer

markets through three overlapping sectors: Healthcare, Lighting and Consumer

Lifestyle. Throughout our portfolio, it demonstrates innovation capacity by translating

customer insights into meaningful technology and applications that improve the

quality of people's lives. Philips healthcare sector is dedicated to providing solutions

designed around the of needs clinical care teams and patients. It believes they can

make a difference by removing boundaries in healthcare- with innovative and

affordable technology solutions throughout the entire care cycle.

SUPPLIER

Supplier Management focuses on leveraging the company's spend and resources in

key areas, to improve time-to-market, reduce total cost of ownership and increase

quality.

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CHAPTER II

PRODUCT PROFILE

P a g e | 22

PHILIPS HOME LIGHTING

The living room

Living rooms can be made more dramatic and inviting with lighting. There is no other

room in the home to compare with the living room as regards the number and

diversity of the activities taking place there

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Aquafit

Ceiling Wall light

Nickel, chrome finish

Water resistant IP44 rating

Steel with satinated glass

Designed for Philips Halogen G9, max. 25W lamp

Your bathroom is an area that needs a flexible lighting scheme.

The space should feel bright and fresh in the mornings and restful and rejuvenating in

the evenings. The lighting should also let you perform tasks requiring more attention,

like shaving or make-up application, easily. For this you need to have a good

shadow-free task combination of indirect general lighting and

lighting around areas like your mirror.

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Room Styler Decorative

Floor light

Nickel finish

Premium sand blasted glass, steel

Designed for Philips Tornado up to 24w lamp or E27, max. 100w lamp

Your home typically has multi-purpose spaces. At times you will use your living

room to entertain guests or to read a book or maybe to watch a movie with the family.

All these tasks need different lighting levels or ayers. By creating a layered lighting

system, you can adapt the lighting in your room to fit the task at hand

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Room styler wall & ceiling

Ceiling wall Light

Red, blue, yellow

Premium hand made glass, metal clips

Designed for Philips Tornado up to 24W lamp or

E27, max. 100W lamp

Wall lights can be used in various ways. You can use these compact fixtures to light

large expanses and highlight an interesting wall texture. Or, a focused beam from a

wall light can draw attention to your favourite sculpture he right ceiling light can be

an elegant focal point for your room.

These lights are used the most commonly used source of ambient light, butwhen

smartly can add character to a room

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Room Styler Spots

Ceiling Light

Chrome finish

Premium glass, steel

Designed for Philips Tornado up to 12W lamp or

E14, max. 40W lamp.

FCG306--E14 x 4 nos.

With Philips roomstylers Spots, you can now highlight and add drama to prized

possessions in your home and leave lasting impression on your visitors. Designed

with style and functionality in mind, these steel and premium handmade glass pieces

will complement any home. More importantly, they draw attention to the decorative

features within your home that you hold dear.

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Out Stylers

Model ewp300

Wall light

Light grey, dark grey finish

Aluminium, synthetics

Indirect down lighting

Designed for Philips Essen

E27,23W lamp

Safety and security: Good outdoor lighting is crucial for the safety of you

porches and and your family. Areas like walkways, driveways, steps can be potential

accident zones if not lit properly.

Splendor and style: Well chosen and well placed outdoor lights can convey a

These lights can extend your strong impression of your home.

living spaces beyond your walls.

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Desk light

Model no: fds662

Desk light

Blue, black

Steel, synthetics

360o panoramic view, 3D adjustable arms, ergonomic controls Designed for Philips

Essential E27, max. 18W lamp

The Philips Desk Light collection helps you to perform through the longest work

sessions, effortlessly. Backed by Philips Eye-Fi technology that gives you flicker free

technology, adjustability, brightness and low glare, these must- have work

companions are a perfect balance of aesthetics and function. With beautifel colours

and shapes, they can add a playful touch to your child's room or a classy accent to

your work space

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Ledino (led)

Brings light that better accents my style Grab and bend, flex and go. A highly

directional, precise beam of light mounted on a fully flexible arm that stays exactly

where you point it. Wall and desk lights in gray or black.

Make a shape The long, flexible arm of this desk lamp is like a backbone that flexes

into any position you desire, with enough light to illuminate a large desk.

Available in gray or black aluminum.

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The bed room

Sleeping is an activity mostly performed in the dark. However, the bedroom is also a

place for dressing and grooming in the morning, and reading and watching television

at night.

The kicthen

The kitchen has always been the warm, bright heart of the home. It is not only where

meals cooked and eaten, it is also a place for conversing, studying, working and

entertaining. Whatever “you cook” up be sure you have the right recipe for lighting!

Reading & Writing

Areas like the family room where activities are numerous and can include

conversation, reading, watching television, etc. should be lit to match the different

activities which take place in them.

Halls, stairs, Corridor, & Entrance

General movement areas that are used for transit purposes. Functional lighting is

needed for visual performance and comfort.

Industrial Lighting

Practical experience shows that good lighting in factories and workshops is an

extremely effective way of increasing Productivity and Quality.

P a g e | 31

Office Lighting

The once world is rapidly changing as a result of all kinds of influences. The Internet

in particular has had an enormous impact on the way we do our work.

Road & Area Lighting

when thinking of road lighting. We tend to think first of motorways. But road lighting

covers a wide range of big to small streets and roads within the built-up area of our

cities and villages..

Hospitality Lighting

The key to attract new clients and regular clients as well, into a hotel lies in

developing an interesting and welcoming atmosphere….

Sports Lighting

For years, Philips floodlighting installations have been satisfying the demands of

world's top arenas. These are venues for events like the UEFA Champions League

City Beautification

The public lighting of a city will incorporate one or more of 3 mutually dependent

components purely functional lighting aesthetic lighting, and lighting designed to

create a chosen atmosphere...

Portable Lighting

Brightness and whiteness are the two most important attributes in flashlight

application. Upgrading light source to xenon-filled bulbs is definitely the direction of

manufacturers in the years to come.

P a g e | 32

School Lighting

There are few things more important for a school than providing students and teachers

with a comfortable yet stimulating environment-and lighting is one of the key

elements in achieving this Endeavour.

Home Lighting

The ‘Research & Trends, winter 2001' report, compiled by Philips Lighting, showed

that people are becoming increasingly interested in decorating their home in their own

personal style…

Petrol Station

In the early Nineties the benefits of good vertical lighting of the under-canopy of

petrol stations received serious attention, resulting in the development of a set of

lighting principles.

Shop Lighting

Every shop has a different image to convey and different products to sell. Each aspect

of a shop should be carefully designed with its clientele in mind. shops also carry their

own identity. Lighting supports a shop in its identity, shows off the shop's

merchandise to its best advantage, serving as a true magnet, drawing customers into

the shop and persuading them to buy Philips Lighting offers many ways to attract

customers,

inspire them to enter the shop, provide visual comfort and draw them towards the

products to buy. Lighting also guides and orientates people within a shop, directing

their attention to a visual interest, highlighting details and workmanship and quality of

materials, and finally stimulating the customer to make a purchase. Good and

effective Lighting for shops can only be designed based on the type of shop and its

profile and desired image.

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Technology Backgrounder

LED

What is an LED?

An LED (light Emitting Diode) is a tiny semiconductor diode that fits easily into an

electric circuit it's a different light generating technology from that used in traditional

incandescent bulbs or fluorescent lamps, And unlike ordinary incandescent bulbs. they

don't have a filament that will burn out, and they don't generate infrared heat. Solely

the movement of electrons in the semiconductor material illuminates them, and they

can last 60,000 hours or more in many applications.

Philips and LEDs

Throughout its history, Philips has been improving people's lives through lighting. As

the number one player in lighting, Philips is leading the solid state lighting revolution

with a broad expertise in all segments of the value chain.

LED technology dates back to the late 1960s and was initially used for indicator

purposes in for example, consumer electronics equipment like a digital alarm clock. In

the last 10 years considerable progress has been made in LED technology, making it

possible for LEDs to be used as a light source for illumination purposes. Until the

early 1990s, however, LEDs were only available in red, amber and green. When the

first blue LED was developed, it became possible to create white light on the basis of

red, green and blue mixing, or on the basis of blue with phosphor conversion). LED

innovation is continuing at a rapid pace and the efficiency of LEDs now surpasses

many fluorescent light sources.

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Benefits of LEDs

LEDs are extremely practical, because they are small robust and are based on low-

voltage technology. They can offer endless colors in a dynamic way and are fully

dimmable. LEDs offer us the chance to create lighting solutions in places and in ways

that were never possible before. It’s a world of endless create possibilities. And given

their long lifetime, low maintenance cost and potential to significantly reduce energy

consumption (up to 80% today) and indirect CO2 emissions they also represent an

excellent environmental choice.

LEDs open the way to new applications also in emerging markets. For instance, we

may see new forms of lighting in rural areas of countries like India, china or sub-

Saharan African countries where power supplies are limited.

Philips LED based solutions

Today, Philips offers a complete range of LED Lighting systems-from the LED

components to specially designed modules, luminaries solutions and controls For

some time now LED lighting systems have been used to light up buildings, bridges

and monuments in our cities Due to their flexibility, low maintenance costs and the

possibility to set any desired color, LEDs offer lighting solutions that are simply not

possible with any other existing technologies, for example, creating effects such as

color wall washing, and sharp light shadow lines. LEDs also allow us to minimize

light pollution since their light can be precisely targeted.

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PLAYERS IN SPACE

WIPRO

2 HAVELLS

3 BAJAJ

4. OTHER CHINA LIGHTING PRODUCTS

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Chapter III

OVERVIEW OF THE INDUSTRY

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Home Decorative Lighting Industry in India

Description: The Indian industry is Home Decorative Lighting estimated at Rs 170

billion. Most segments of this industry are going through a decline in 2009 with

several leading layers reporting lower sales in 2009 due to lower volumes as well as

lower realization. The next phase of growth has to come from the rural market the

urban markets are as near saturation levels in terms of penetration. The industry has a

low entry barrier and competition is severe. Besides the large multinational players,

there are some leading domestic players as well as the huge unorganized players.

Though most of the market share is with the larger players, companies vie for the

marginal market share. Cheaper imports and duplicate products are also affecting the

major players. Companies have been adopting promotion schemes to dole out freebies

and repackaging products in smaller packages to cater to a wider consumer base are

some recent trends. The way ahead for the personal care companies is to introduce

new and better product improve penetration, and make the consumer trade up in price

and quality. Rural marketing will be a major thrust area for all companies

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Global Trade Volumes and Trends

The Home Decorative Lighting industry had an excellent growth rate in all the major

markets of the world in 2009-2010. Since the few last years, people have become

more conscious about their appearance and look, leading to a huge demand for these

products in the whole world. New products are launched by the leading brands to

attract consumers. The trends in all the leading personal care markets show that this

industry is showing a massive potential for growth. The women's beauty industry is

growing at rate of approximately USD 202.254 billion every year where as the global

market for cosmetics alone USD 30.33 billion. The global personal care products

industry is growing at a very rapid pace some of the factors responsible are:

Rise in consumer spending power.

Increased demand due to people consciousness,

Key demographic factors.

Entry of herbal and organic products,

Lifestyle and climactic changes, and

Massive advertising and promotion strategy

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PHILIPS GLOBAL MARKET LEADER IN HOME

DECORATIVE LIGHTING

Andrea Ragnetti, CEO of Philips Domestic Appliances and HOME DECORATIVE

LIGHTING, and Chief Marketing officer of Royal Philips Electronics commented,

"We are the market leader in the decorative lighting category, year after year. To have

reached this milestone cements the fact that we are bringing products to market which

consistently meet our consumers' needs" Philips technology has been advancing and

simplifying people's lives since 1891. Philips pioneered major breakthroughs in

medical imaging, television, lighting, as well as being the inventors of rotary. From a

company with such high standards in product development, it is no surprise that

Philips lights have gone from strength to strength over the years. "If someone is going

to buy an lights, we want them to think of Philips first. To have sold this many lights

in our history shows us we're on the right track", Andrea Ragnetti concluded.

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Looking into the future

In order to consistently attract new customers, Philips creates shavers that break from

our competitors in terms of performance and away design According Nico

Engelsman, “By presenting the market with to something innovative, you'll be able to

attract new consumers. We are looking to translate global trends into products in the

very near future." DAP demonstrated its value to Philips with 17% comparable

growth in the first quarter earnings for 2007. Philips shavers remain an important par

of the DAP business, representing approximately 45% of DAP’s sales.

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Chapter IV

RESEARCH METHODOLGY

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RESEARCH METHODOLOGY

The methodology followed by the researcher, during the preparation of the report was

collection of data thorough SECONDARY SOURCES

When an investigator uses the data that has been already collected by others, is called

secondary data. The secondary data could be collected from Journals, Reports, and

various publications. The advantages of the secondary data can be –It is economical,

both in terms of money and time spent .The researcher of the report also did the same

and collected secondary data from various internet sites like www.Google.co.in and

www.yahoo.com and many more. The researcher of the report also visited various

libraries for collection of the introduction part.

Data Source

The data can be collected from two sources, i.e.. Primary and Secondary. The data on Kingfisher

Airlines has been collected from SECONDARY SOURCES like websites, books, newspapers and

magazines.

Research Methodology involves research plan that has

following major steps:

1. Defining the Data Source

2. Research Approach

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1. Defining the Data Source

The data required for familiarizing with the role of Aviation Sector, “Kingfisher Airlines” as

collected from the web sites and journals.

2. Research Approach

The research was carried out under following major steps:

Learning about the company

At the very outset, the information regarding the origin, developments, the present

way of working and the current strategy of Kingfisher Airlines was gathered and

thoroughly analyzed which gave the researcher an insight into company’s profile and

Organization structure was made with the help of company’s web site, company’s

manuals, brochures and other relevant published material. This helped the researcher

to understand the present working scenario and gain familiarity with the

organization’s strategic moves.

Collection of data

Under this step the secondary data was collected though company’s website,

company’s manuals, brochures and other relevant published material.

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Chapter V

SWOT ANALYSIS OF PHILIPS PERSONAL CARE

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STRENGTH-

Wide range of products.

Philips is a brand name everyone knows.

These products are of high quality

Wide variety of features available.

WEAKNESS.

Most of the products are high end products.

The youth or the students who are not earning cannot afford them.

OPPORTUNITIES.

Rising beauty consciousness among people.

Rise in consumer spending power.

Lifestyle changes.

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THREATS-

There are many strong competitors like Panasonic at Braun.

Many people prefer to buy the local or china made products which

are cheaper at affordable.

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CHAPTER V

CONCLUSION

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Conclusion

Huge Market

As Philips is very popular brand, thus there is a very huge market for Philips.

Logical Monopoly

Due to very old brand, people consider Philips products to be of very high

quality and thus they avoid other emerging brands.

Big Brand

Philips is very big company which always make very high quality products

which has created very strong trust and value in minds of people.

Innovator

Philips always tries to innovate their product and made their product of as high

quality as they can.

Poor Distribution Channel

Even Philips has very strong brand value but people here need to find the

stores, which sell their products, i.e. Philips is losing their market share due to

its low availability

Poor After Service

People who get access to Philips products are also not very satisfied with their

customer support, according the research people complaint about lazy

customer support

Suggestions

Advertising through networking sites,

Now days everyone is attached to networking sites, specially youth, so targeting youth can definitely boost the sales

E-Shopping

The notion that Indian shoppers are not satisfied till they touch and fell the product before buying is changing rapidly. Websites like ebay, flipkart are becoming opular

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among the masses as they have even started making different payment, booking movie tickets. Booking train tickets, and flight tickets online than why not shopping? Everything is just a click away and easier too.

Finding market in small towns

In Indian , middle class consist of 85 million households, from which 25 million are in metro cities and rest are in small cities like Kanpur, agra, etc.. These people’s earning is increasing due to high level education and industrilisation, but these people dnt have wider choice spend.

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Bibliography

Books

Kotler Philip, Marketing Management, 11th 2003

Marketing strategies for emerging markets, Rajendra Nargundkar & Tapan k

Panda

Brand management( text & cases ),Harsh verma.

Magazines

Super brands India business world magazines

Websites

http://www.indiaphilips.com/about/company/india/index-page

http://www.philips.com /about/investor/index.page

http://en-wikipedia.org/wiki/File:Philips_logo_new.svg

http://www.india .philips.com/about/sustainability/index.page

http://www.philips.co.in/c/food-processors-mixerss24538/dec/

http://www.lighting.philips.co.in/v2/index.jsp

http://www.india.ph ilips.com/

http://www.philips.co-in/#/headernav/consumer/

http://www.usa-philips.com/

http://www.google.co.in