ayush word file

8/2/2019 Ayush Word File

1/29

The Honda City is a subcompact carmanufactured by the Japanese

manufacturerHonda since 1981, and was exclusive in Japan atHonda Clio locations at

its introduction. Originally made for the Japanese, European and Australasian markets,

the City was retired without replacement in 1994. The nameplate was then revived for

use on a series of compact four-door sedans particularly aimed at developing markets,

mainly sold in Asia outside of Japan but lately also in Latin America and Australia.

The Honda City is produced in a number of locations around the world including India,

Pakistan, Philippines and Thailand.

In July 2009, the City was for the first time to be built and marketed (in large numbers)

outside Asia, with production in Sumar, Brazil. The car was available for sale in the

Brazilian market first, with exports to Mexico and other markets in Latin America

beginning from September 2009.

Since March 2011, with the opening of a new factory, the Honda City also began to be

manufactured in Argentina. It is the first car built by Honda in Argentina (and the first

Japanese passenger car made in Argentina) and will be exported to the all countries of

South America alongside with Citys built in the Brazilian Sumar plant.

In September 2011, Honda Automobile (Thailand) Ltd revealed the revamped Honda

City, with new front grille design, new front and rear bumpers, new tail lamps design,

new alloy wheels, eco driving indicator and dual front airbags to every model. The

revised model was launched in India in December 2011 including five variants -
http://en.wikipedia.org/wiki/Subcompact_carhttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda#Japanhttp://en.wikipedia.org/wiki/Subcompact_carhttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda#Japan


2/29

Corporate, E, S, V and V (Sunroof)- and increased ground clearance to 165mm

(previously 160mm) and also length increased by 20mm.

The Volkswagen Vento is a sedan car manufactured by Volkswagen India since 2010.

It is essentially a three-box Volkswagen Polo and has been developed especially for the

Indian market.

Volkswagen Vento was the commercial name of the third generation Volkswagen

Jetta (19921999) in Europe. Technically, the car has a 2552 mm wheelbase, as

opposed to the Polo's 2456 mm. The extra wheelbase offers more rear legroom than the

hatchback, something that is hugely appreciated by the Indian customers. VW offers a

choice of two engine options; a 1.6 litre petrol engine mated to a five-speed manual or

automatic gearbox and a 1.6 litre diesel engine mated only to a five-speed manual

gearbox. The car is available in two trim levels: the Trendline and the highline, with the

Petrol Highline also having the automatic option. A new special edition version "the

breeze" is also available on the Trendline featuring added accessories and discounts.

The car is available in 6 colors, 2 non-metallic and 4 premium metallic shades. The

high end Highline features Integrated USB Music System, Steering mounted controls,

leather upholstery, fog lamps, front airbags, Intelligent display, 16" alloy spoke wheels

and other standard features.
http://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Sedan_(automobile)http://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/Volkswagen_Polohttp://en.wikipedia.org/wiki/Volkswagen_Jettahttp://en.wikipedia.org/wiki/Volkswagen_Jetta


3/29

In March 2011, Volkswagen recorded an impressive sales figure of 3973 units,

dethroning the Honda City for the first time since its launch. Overall the car has been a

big success in the Indian market and has been particularly lauded for its build quality.

In November 2011, the car was slightly upgraded following customer feedback and

opinion. These upgrades included USB compatible music system and steering mounted

controls.
http://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_City


4/29

OBJECTIVES OF STUDY

To understand customer perception towards Honda City and Volkswagen

Vento.

To study customer acceptance of the products mentioned above.

To compare features offered by the companies.

SCOPE OF STUDY

The scope of the study is limited to the comparison of the products mentioned above.

The customer preference can be observed


5/29

Methodology used for Data Collection

Source: The data has been collected through primary source with the help of

questionnaire. Primary source is one from where the first-hand information

is collected, where as the secondary source means collection of data from

sources like newspaper, magazines, books etc. The data is collected through

structured non disguised questionnaire.

A structured non disguised questionnaire is one where the listing of questions is

in a prearranged order and where the object of enquiry is revealed to the

respondent.

Sample Size: Out of all, the survey was conducted of 50 users.

Sampling Technique: Sampling technique used in our survey is convenience

sampling where we have collected data from the present customers of

Honda City and Volkswagen Vento. This helped us to receive a feedback of

the people about the services through questionnaire.

Methodology used for Data Analysis:


6/29

The methodology used for the analysis of the data is through questionnaires.

A questionnaire is a research instrument consisting of a series of questions and other

prompts for the purpose of gathering information from respondents. Although they are

often designed for statistical analysis of the responses, this is not always the case. The

questionnaire was invented by Sir Francis Galton.

Questionnaires have advantages over some other types of surveys in that they are

cheap, do not require as much effort from the questioner as verbal or telephone surveys,

and often have standardized answers that make it simple to compile data. However,

such standardized answers may frustrate users. Questionnaires are also sharply limited

by the fact that respondents must be able to read the questions and respond to them.

Thus, for some demographic groups conducting a survey by questionnaire may not be

practical.

As a type of survey, questionnaires also have many of the same problems relating to

question construction and wording that exist in other types of opinion polls.

Types of Questionnaires

1) Structured non disguised questionnaire

2) Structured disguised questionnaire

3) Non structured non disguised questionnaire

4) Non structured disguised questionnaire

Tools Used


7/29

For study tools used will be as follows:

Microsoft Excel: Microsoft Excel is a commercial spreadsheet application written and

distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation,

graphing tools, pivot tables, and a macro programming language called Visual Basic for

Applications. It has been a very widely applied spreadsheet for these platforms,

especially since version 5 in 1993, and it has almost completely replaced Lotus 1-2-3 as

the industry standard for spreadsheets. Excel forms part of Microsoft Office. The

current versions are 2010 for Microsoft Windows and 2011 for Mac OS X.

Frequency Distribution: The methodology used for the analysis of the data at the

initial stage was frequency distribution. Frequency Distribution refers to the

representation, either in a graphical or tabular format, which displays the number of

observations within a given interval. The intervals must be mutually exclusive and

exhaustive. Frequency distributions are usually used within a statistical context.

Mean: In statistics, mean has two related meanings: the arithmetic mean (and is

distinguished from the geometric mean or harmonic mean). the expected value of a

random variable, which is also called the population mean. There are other statistical

measures that should not be confused with averages - including 'median' and 'mode'.

Other simple statistical analyses use measures of spread, such as range, interquartile

range, or standard deviation. For a real-valued random variable X, the mean is the

expectation of X. Note that not every probability distribution has a defined mean (or

variance); see the Cauchy distribution for an example.

For a data set, the mean is the sum of the values divided by the number of values. The

mean of a set of numbers x1, x2, ...,xn is typically denoted by , pronounced "x bar".

This mean is a type of arithmetic mean


8/29

Standard deviation: Standard deviation is a widely used measure of variability or

diversity used in statistics and probability theory. It shows how much variation or

"dispersion" exists from the average (mean, or expected value). A low standard

deviation indicates that the data points tend to be very close to the mean, whereas high

standard deviation indicates that the data points are spread out over a large range of

values.

The standard deviation of a random variable, statistical population, data set, or

probability distribution is the square root of its variance. It is algebraically simpler

though practically less robust than the average absolute deviation.[1][2] A useful

property of standard deviation is that, unlike variance, it is expressed in the same units

as the data.

In addition to expressing the variability of a population, standard deviation is

commonly used to measure confidence in statistical conclusions. For example, the

margin of error in polling data is determined by calculating the expected standard

deviation in the results if the same poll were to be conducted multiple times. The

reported margin of error is typically about twice the standard deviation the radius of a

95 percent confidence interval. In science, researchers commonly report the standard

deviation of experimental data, and only effects that fall far outside the range of

standard deviation are considered statistically significant normal random error or

variation in the measurements is in this way distinguished from causal variation.

Standard deviation is also important in finance, where the standard deviation on the rate

of return on an investment is a measure of the volatility of the investment


9/29

Gender Percentage Response

Yes 70 48

No 30 12


10/29

Q1) Gender

70

30

0

10

20

30

40

50

60

70

80

Male FemaleGender

Percentage

According to the survey conducted 70% of the sample consumers were males whereas

the other30% of the sample consumers were females.

Cars Percentage Response

Yes 65 39

No 35 21

Table 1


11/29

Q5) Do you own a car?

65

35

0

10

20

30

40

50

60

70

Yes No

Response

Percentage

Figure 1

According to the survey conducted 65% of the sample consumers owned a car whereas

the other35% of the sample consumers did not own a car.

The mean answer received from the sample consumers is Yes and the standard

deviation noted amongst the answers is 0.480.


Yes 80.95238095 17

No 19.04761905 4Table 2


12/29

If no, do you want to purchase a car?

80.95238095

19.04761905

0

10

20

30

40

50

60

70

80

90

Yes No

Cars

Percentage

Figure 2

According to the survey conducted 80.95% of the sample consumers wanted to own a

car whereas the other10.05% of the sample consumers did not wanted to own a car.

The mean answer received from the sample consumers is Yes and the standard

deviation noted amongst the answers is 0.40.

Period Percentage Response


13/29

>3 30 18Table 3

Q6) How long you own a car?

31.66666667

15

23.33333333

30

0

5

10

15

20

25

30

35

3

Period

Percentage

Figure 3

According to the survey conducted 31% of the sample consumers owned a car for less

than 1 year, 15% of the sample consumers owned a car for 1-2 years, 23% of the

sample consumers owned a car for 2-3 years whereas the other 30% of the sample

consumers owned a car for more than 3 years.

The mean answer received from the sample consumers is >1 Year and the standard

deviation noted amongst the answers is 1.24


14/29


Honda City 70 42

Volkswagen Vento 30 18Table 4

Q7) Which Car comes to your mind thinking of

performance?

70

30

0

10

20

3040

50

60

70

80

Honda City Volkswagen Vento

Cars

Perce

ntage

Figure 4

According to the survey conducted 70% of the sample consumers thought Honda City

would perform better whereas 30% of the sample consumers thought Volkswagen

Vento would perform better.

The mean answer received from the sample consumers is Honda City and the

standard deviation noted amongst the answers is 1.3.


Honda City 63.33333333 38

Volkswagen Vento 36.66666667 22Table 5


15/29

Q8) Which Car do you prefer on the basis of its

price?

63.33333333

36.66666667

0

10

20

30

40

50

60

70

Honda City Volkswagen VentoCars

Percentages

Figure 5

According to the survey conducted 63% of the sample consumers preferred Honda

City on the basis of price whereas 36% of the sample consumers preferred

Volkswagen Vento on the basis of price.




Honda City 85 51

Volkswagen Vento 15 9

Table 6


16/29

Q9) According to you, which car have low

maintenance cost?

85

15

0

10

20

30

40

50

60

7080

90


Cars

Percentage

Figure 6

According to the survey conducted 85% of the sample consumers preferred Honda

City on the basis of maintenance whereas 15% of the sample consumers preferred

Volkswagen Vento on the basis of maintenance.



\


Honda City 71.66666667 43



17/29

Q10) Which car do you think has better interior?

71.66666667

28.33333333

0

10

20

30

40

50

60

70

80


Cars

Percentage

Figure 7

According to the survey conducted 71% of the sample consumers said Honda City had

better interiors whereas 29% of the sample consumers said Volkswagen Vento had

better interiors.




18/29


Honda City 81.66666667 49


Q11) Which car do you think is more fuel efficient?

81.66666667

18.33333333

0

10

2030

40

50

60

70

80

90


Cars

P

ercentage

Figure 8

According to the survey conducted 81% of the sample consumers assumed Honda

City to be fuel efficient whereas 19% of the sample consumers said Volkswagen

Vento would deliver better mileage.




Honda City 38.33333333 23



19/29

Q12) Which car do you think has better body

quality?

38.33333333

61.66666667

0

10

20

30

40

50

60

70


Cars

Percentage

Figure 9


City had better looks whereas 61% of the sample consumers thought Volkswagen

Vento had better engine performance.

The mean answer received from the sample consumers is Volkswagen Vento and the



Honda City 55 33

Volkswagen Vento 45 27Table 10


20/29

Q13) Which car do you think has better paint quality?

55

45

0

10

20

30

40

50

60


Cars

Percentage

Figure 10







Honda City 76.66666667 46



21/29

Q14) Which car do you think has better engine

performance?

76.66666667

23.33333333

0

10

20

30

40

50

60

70

8090


Cars

Percentage

Figure 11







Honda City 48.33333333 29



22/29

Q15) Which Car do you prefer on the basis of its

looks?

48.33333333

51.66666667

46

47

48

49

50

51

52


Percentage

Figure 12



Vento had appeared better.




Honda City 45 27Volkswagen Vento 55 33Table 13


23/29

Q16) Which car do you think has better features?

45

55

0

10

20

30

40

50

60


Cars

Percentage

Figure 13


City had better features whereas 55% of the sample consumers thought Volkswagen

Vento was more feature loaded.



Recommendations Percentage Response

Friends 28.33333333 17Parents 21.66666667 13

Relatives 18.33333333 11


24/29

Advertiements 31.66666667 19Table 14

Q17) On whose recommendation you purchase thecar?

28.33333333

21.6666666718.33333333

31.66666667

0

5

10

15

20

25

30

35

Friends Parents Relatives Advertiements

Recommendations

Percentages

Figure 14

According to the survey conducted 28% of the sample consumers purchased cars on

friends recommendation, 21% of the sample consumers purchased cars on

recommendation of parents, 18% of the sample consumers purchased cars on

recommendation of relatives while the rest 31% of the sample consumers purchased

cars by the influence of advertisements.

The mean answer received from the sample consumers is parents recommendations

and standard deviation noted amongst the answers is 1.21.


Honda City 75 45Volkswagen Vento 25 15


25/29

Table 15

Q18) Lastly, thinking about you overall satisfactions,

which car will you further recommend to others or wouldlike to purchase?

75

25

0

10

20

30

40

50

60

70

80


Percentage

Figure 15

According to the survey conducted 75% of the sample consumers said they would like

to recommend Honda City to others while 25% of the sample consumers thought

Volkswagen Vento would be a better recommendation.



Results of the Study


26/29

After the overall analysis of the data with the help of the questionnaire, the result of the

study is that most of the customers who responded prefer Honda City more than

Volkswagen Vento.

It can be seen that Honda City has better interior and is more fuel efficient, whereas

Volkswagen has good features and is preferred by some for its looks.

Although some of the respondents considered Honda city has lower maintenance cost

as compared to Volkswagen Vento. There were some respondents who believed that

Volkswagen has better paint quality, but when it comes to better engine performance

and overall preference Honda City tops the list.

Regarding the achievements of this study, it helped in knowing the respondents or the

customers perception regarding the Performance of both the cars. The study helped me

in analyzing that overall when it comes to buy a car Honda city will be preferred as

many of the respondents would recommend it to other known people also.

Limitations


27/29

The limitations of the study could be the following points:

Data Insufficiency: The data used for the analysis of the study was not much

sufficient. The questionnaires were formed with not that much of knowledge

about the company. Possibly many of the important issues or aspects might have

not been listed or asked.

Time: Time plays a vital role. Limited time was provided to do the study. Thus,

more research could not be done. In such a span of time, the available customers

and their information is used.

Sample size: The sample size used for the study is very small. It cannot

represent the whole list of customers.

Confidentiality issue: The customers were having confidentiality issue. They

were reluctant in providing accurate information. They were not sure of the

confidentiality maintained for the study.

Expertise Constraints: Though I diligently followed the research guidelines

and gathered enough knowledge about the research methods and methodology

but not having past experience in primary research in a way made me feel at a

disadvantage.

Suggestions & Scope for further Study:


28/29

The suggestions regarding the study on Customer preferences with respect to Honda

City and Volkswagen Polo

It would be better if the sample size being used is large in number as it would

help in the accurate analysis.

Most of the respondents were not willing to answer the feedback form due to

the different confidentiality issues, it would be helpful if those issues are solved

by some or the other way. It would be better if respondents have more options

to choose from, as then only the exact preference will be analyzed.

The study can further be extended with respect to COMPARITIVE

ADVERTISEMENT and making claims about the product.

BIBLIOGRAPHY


29/29

http://www.hondacarindia.com/city/index.htmlat 12:32pm on 17th February, 2012

http://www.volkswagen.co.in/en.html at 11:50 am on 23rd February, 2012

Singh J.P., Probability and Numerical Methods, Second Edition, Ane Books

Pvt.Ltd. 2011.

Donald R Cooper & Pamela S Schindler, Business Research Methods, Eighth

Edition, Tata McGraw-Hill, New York, 2003.
http://www.hondacarindia.com/city/index.htmlhttp://www.hondacarindia.com/city/index.htmlhttp://www.volkswagen.co.in/en.htmlhttp://www.hondacarindia.com/city/index.htmlhttp://www.volkswagen.co.in/en.html

ayush word file

Documents