PRESTIGE INSTITUTE OF MANAGEMENT AND RESEACH, INDORE (M.P)

(An Autonomous Institute Established in 1994, Accredited Twice Consecutively with Grade “A” NAAC (UGC))

(Affiliated to Devi Ahilya University & Programs are approved by AICTE and State Government)

MAJOR RESEARCH PROJECT

ON

“A STUDY OF PERFORMANCE EVALUATION OF HIGHEST

GROSSING BOLLYWOOD FILM’S”

Session 2013-2015

GUIDE BY: SUBMITTED BY:

DR. SACHIN MITTAL AYUSH YADAV

(Associate Professor) MBA-FA (4th SEMESTER) ‘A’

SCHOLAR NO. - 1121806727

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STUDENT’S DECLARATION

I hereby declare that the project report titled ““A Study of Performance evaluation

of Highest Grossing Bollywood Film’s” is a genuine research work done by me and it has not

been published anywhere earlier.

(Signature)

AYUSH YADAV

MBA (Financial Administration)

Dated:

Place: INDORE

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CERTIFICATE OF FACULTY GUIDE

This is to certify that AYUSH YADAV student of M.B.A (Financial Administration) VI semester

program has completed his Major Research Project on “A Study of Performance evaluation

of Highest Grossing Bollywood Film’s” Under my guidance.

Dated: - (Signature of the mentor)

Place:-INDORE DR.SACHIN MITTAL

ASSOCIATE PROFESSOR

PIMR, INDORE

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ACKNOWLEDGEMENT

I am thankful to Dr. YOGESHWARI PHATAK (DIRECTOR) PRESTIGE INSTITUTE OF

MANAGEMENT AND RESEARCH, for giving me the opportunity of doing Major Research

Project in the MBA (Financial Administration) integrated curriculum.

I have great pleasure to express my deep sense of gratitude to Dr. SACHIN MITTAL faculty

P.I.M.R (Indore) for his excellent guidance and interest in completion of Major Research

Project.

In the end I would like to mention my unending gratitude to my family who have given me

constant support and have been enormous source of pride, useful advice. Moral support

and encouragement to me.

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INDEX

Chapter 1: INTRODUCTION

1.1 Conceptual Framework1.2 Review of Literature1.3 Rationale of the Study1.4 Objectives (s) of the Study

Chapter 2: METHODOLOGY

2.1 The Study2.2 The Sample2.3 The Tools for Data Collection2.4 The Tools for Data Analysis

Chapter 3: RESULTS AND ANALYSIS

Chapter 4: SUGGESTIONS AND CONCLUSION

4.1 Conclusions 4.2 Suggestions4.3 Limitations4.4 Scope

REFERENCES

BIBLIOGRAPHY/WEBLIOGRAPHY

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CHAPTER-1

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INTRODUCTION

1.1 CONCEPTUAL FRAMEWORK

Films generate income from several revenue streams including theatrical exhibition, home

video, television broadcast rights and merchandising. However, theatrical box

office earnings are the primary metric for trade publications (such as Box Office

Mojo and Variety) in assessing the success of a film, mostly due to the availability of the

data compared to sales figures for home video and broadcast rights, and also due to

historical practice. Included on the list are charts of the top box-office earners (ranked by

both the nominal and real value of their revenue), a chart of high-grossing films by calendar

year, a timeline showing the transition of the highest-grossing film record, and a chart of the

highest-grossing film franchises and series. All charts are ranked by international theatrical

box office performance where possible, excluding income derived from home video,

broadcasting rights and merchandise.

Earlier the success of Bollywood movies is measured on the basis of time duration on the

theatres. But know a days the new benchmark for a film to declared hit is 100 crore club.

Bollywood 100 Crore Club is an unofficial designation, “‘formed’ by the trade and the

media," related to films that have net Rs. 100 crore or more in India after deducting the

Entertainment tax. As of 2012, the 100 crore box office target had become "a new

benchmark for a film to be declared a hit" and those affiliated with the 100 Crore Club were

considered part of the "elite strata" within the Bollywood film community. The 100 Crore

Club designation has replaced previous Bollywood indications of success which had included

great music, the "Silver Jubilee" or the "Diamond Jubilee" (films that ran for 75 weeks in

theatres).

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On the basis of it there are top successful movies list:-

S.No. Top Movies Total Revenue (in Crore)

1 PK (2014) 649,00,00,000

2 Dhoom 3 (2013) 542,00,00,000

3 Chennai Express (2013) 422,00,00,000

4 3 Idiots(2009) 395,00,00,000

5 Happy New Year (2014) 383,00,00,000

6 Kick (2014) 377,00,00,000

7 Krrish (2013) 374,00,00,000

8 Bang Bang (2014) 340,00,00,000

9 Ek Tha Tiger (2012) 320,00,00,000

10 Yeh Jawaani Hai Deewani (2013) 311,00,00,000

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1.2 Review of Literature

The majority of academic research has focused on the first property since a widespread

consensus states that the price of gold reflects inflation expectations. One reason is that

commodity prices are generally considered to be able to incorporate new information faster

than consumer prices (Mahdavi and Zhou, 1997).

Gold prices seem to be appropriate regarding the reflection of inflation expectations since,

in contrast to many other commodities, gold is durable, relatively transportable, universally

acceptable and easily authenticated (Worthington and Pahlavani, 2007). From a theoretical

point of view, an increase in expected inflation will force investors to buy gold, either to

hedge against the expected decline in the value of money or to speculate due to the

associated rise of the gold price. This generates a purchasing pressure which yields to an

immediately rising price of gold in time of the upward revision in inflation expectations.

Thus, changes in expected inflation will cause changes in the price of gold.

Carmody. L & Graydon. M (2009) - "Fears of future inflation drove investor interest as seen

by the continued demand for the ETFs during the quarter. Traditionally, gold has been an

effective inflation hedge, and as our recent study shows, also performs well during low to

medium inflationary environments." The recent study, which examined the relative

performance of four traditional inflation hedges (gold, real estate, Treasury Inflation-

Protected Securities (TIPS) and general commodities), found that in two of the three

historical scenarios gold would likely outperform other traditional inflation hedges. The

study also found a strategic case for gold in the portfolio of an investor that already holds

TIPS, due to the additional diversification benefits gold brings to a portfolio.

Worthington and Pahlavani (2007) also test the presence of a stable long-run relationship

Between the price of gold and inflation in the USA using monthly data from 1945 to 2006

and from 1973 to 2006. However, they additionally allow for instabilities when analysing the

long run relation. In their framework, the timing of structural breaks is endogenously

determined by applying the unit root testing procedure developed by Zivot and Andrews

(1992) and thereafter a modified integration approach suggested by Saikkonen and

L¨utkepohl (2000a, 2000b, 2000c) is adopted. The results provide evidence in favour of a

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cointegrating relationship between the price of gold and inflation in both sample periods

and thus, Worthington and Pahlavani (2007) conclude that a gold investment can serve as

an effective inflationary hedge. Finally, Wang et al. (2011) have analysed the short-run and

long-run inflation hedging effectiveness of gold in the USA and Japan for a sample period

ranging from January 1971 to January 2010 while using monthly data. They conduct the

linear cointegration test proposed by Engle and Granger (1987) as well as the nonlinear

threshold cointegration test 8Furthermore, Tully and Lucey (2007) have applied a power

GARCH approach and also do not find a significant relationship between gold prices and

inflation. 9 suggested by Enders and Siklos (2001) and show that in low momentum regimes

gold is unable to hedge against inflation in both the USA and Japan, however, in high

momentum regimes, a gold investment is able to hedge against inflation in the USA, and

partially hedge against inflation in Japan.

Summing up the empirical evidence, the ambiguous results of previous studies as well as the

provided evidence for instabilities in the relationship between gold prices and inflation

verify the application of a time-varying Markov-switching approach. In our analysis, the

long-run coefficients indicate the intensity of a relationship between the price for gold and

the general price level. However, gold is only useful as a hedge if prices adjust to deviations

from such a long-run relationship. In this case, the long-run estimates also provide a

measure of effectiveness of an inflation hedge. Hence, in our framework the time-varying

adjustment coefficients are able to discriminate between periods with and without hedging

functions. If prices do not adjust, buying gold may not be able to shield a portfolio with

respect to future price movements during a specific period.

Tufail, Saira, Batool, Sadia (The Lahore Journal of Economics) if gold is a perfect internal

hedge, its nominal price and domestic inflation will rise at the same time. For it to be an

external hedge, the magnitude and time of price change has to be perfectly aligned with the

change in the exchange rate but in the opposite direction. This implies that one can protect

against exchange rate fluctuations by investing in gold. Many empirical studies suggest that

direct and indirect gold investment serves as an effective inflationary hedge.

Dempster, Natalie; Artigas, Juan Carlos (The Journal of Wealth Management) (Fall

2010): Gold has a role to play both as a tactical inflation hedge and as a long-term strategic

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asset. If the world economy experiences a resurgence in inflation, then gold, like the other

traditional inflation hedges, is likely to outperform mainstream financial assets. Investors

who are unsure whether to add a targeted, short-run inflation hedge to their portfolio at

this stage should take solace from the fact that gold can be shown to enhance an investors'

risk adjusted returns even in a low to medium inflation environment. The strategic case

for gold rests mainly on its effectiveness as a portfolio diversifier. This reflects the unique

and diverse drivers of gold demand and supply. In the periods considered, gold also

consistently delivers a lower average volatility than either the S&P GSCI or BB REITs,

something which may surprise readers, as gold is often erroneously perceived as an

especially risky asset. The gold market is deep and liquid. Investors wishing to buy gold or

gain an exposure to movements in the gold price can chose from an array of different

products.

Money Marketing (Nov 10, 2005), Gold is a better indicator of the direction of inflation than

the oil price or consumer price index, says the World Gold Council. Research commissioned

by the World Gold Council and carried out by HC Wainwright & Co Economics says the CPI is

too reactive and backward-looking to monitor inflation while the gold market is more

efficient in pricing in inflation risk. HC Wainwright & Co president and director of research

David Ranson says his study found that gold prices are a very effective leading indicator.

Analysts monitoring the gold price would have noted the inflationary pressures on the US

and other major markets a couple of years ago, he says. Ranson says: "The implications of a

change in the gold price are far-reaching. Gold serves as a dependable barometer of

purchasing power and, therefore, of pressures on inflation and bond markets. "The price of

gold and other precious metals has been signalling a return to inflation for some time and if,

as we expect, inflation continues, managers will be scrambling to find investment

instruments with which they can protect their portfolios from its pernicious effects."

Shumsky and Tayana (2011) – Gold tumbled after a surprise release of U.S. strategic crude

oil reserves fed into investor expectations of lower inflation amid slower economic growth.

A strong dollar, which rallied against the euro as concerns about inflation eased, also

pressured gold prices. Gold for August delivery, the most actively traded contract, settled

down $32.90, or 2.1%, at $1,520.50 a troy ounce on the Comex division of the New York

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Mercantile Exchange. The contract snapped a seven day winning streak and hit an intra-day

low of $1,515.00. Thinly traded June-delivery gold ended down $32.80, or 2.1%, at

$1,520.10 a troy ounce. The International Energy Agency said its members would release 60

million barrels from strategic reserves in an effort to ease oil prices, which had rallied on

supply disruptions caused by the civil war in Libya. Half the oil will come from the U.S.

Strategic Petroleum Reserve. Energy prices form a large part of how consumers measure

inflation, and with the release of more oil into the market, oil prices are expected to fall

further. "When you release stuff from the strategic reserves that's not market forces, that's

government intervention, that's deflationary," said Charles NE doss, senior market strategist

at Olympus Futures. The EIA actions amplified a delayed reaction in the gold market to the

Federal Reserve's weaker reading of the U.S. economy, released Wednesday. The bank

lowered its forecast growth rates for the U.S., saying the economy is recovering slower than

expected and that the labour market is weaker than anticipated. Gold is considered a store

of value and demand for the metal runs high when traders are concerned about fast

economic growth spurring the cost of commodities and reducing the purchasing power of

paper currencies. But with economic growth seen slowing investors are now paring

those gold holdings. "The inflation premium that got priced into gold is getting taken out,"

said Rob Kurzatkowski, senior commodity analyst at optionsXpress.

Sussan Dolatshahi (2010) Traditional advertising has been less effective in influencing target

markets and therefore various non-traditional advertising approaches have been emerged.

One of the progressively growing non-traditional alternatives is product placement which

has received incredible attention and interest among marketers. Despite the extensive use

of product placement little has been done regarding studying the true value of this

marketing technique. Therefore, this thesis aims at addressing the financial worth of

product placement and examines: (1) the impact of the number of product placements on

the revenue of firms and (2) the effect of box office success of movies on the revue of firms.

The research questions are addressed by adopting a linear regression modelling. The results

show that (1) the number of product placement is an important factor in the positive move

of revenue and (2) the total box office success of movies featuring the product does not

influence the revenue of the firm.

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Bannon & Lisa (1995) Domestic box-office performance for 1995 movies is expected to

nudge slightly ahead of last year, but some experts warn that a dip in ticket sales may signal

the beginning of a cyclical downturn for the film industry. While final figures won't be in

until this weekend, the holiday season is expected to rescue an otherwise lacklustre year,

pushing box-office receipts up about 2%, to $5.5 billion from $5.4 billion in 1994, according

to A.D. Murphy, box-office analyst for the Hollywood Reporter trade newspaper. However,

for the first time since 1991, actual ticket sales declined slightly, to about 1.26 billion from

1.3 billion in 1994, Mr. Murphy projected. "The momentum is slowing," Mr. Murphy said.

"When ticket sales go down, that can signal the end of the latest boom period. And when

there's an absolute decline in business, it's because the films are unpopular." The slowdown

is likely to put pressure on studio executives to place a cap on movie budgets and to pare

the number of films they release each year, industry observers said. As profit margins

continue to be squeezed, spiralling star salaries are likely to come under closer scrutiny in

coming months. Disney is expected to win 1995's market-share sweepstakes among

Hollywood's major studios for the second year in a row. The company's principal movie-

distribution unit expects its box-office grosses to hit $1 billion by the end of the year.

Richard Cook, Disney's president of marketing and distribution, said that although Disney's

box-office performance this year had been running behind last year's record levels, the

runaway success of "Toy Story" should push total box-office grosses close to last year's

$1.01 billion. "In order to equal last year, we had to have the 'Toy Story' phenomenon,

which no one could have predicted," Mr. Cook said. "It looks like it will now do in excess of

$200 million." The box-office estimates mean that Disney will end the year as the top

market-share earner, with 19%, followed by Time Warner Inc.'s Warner Bros. at 18%,

according to the Hollywood Reporter. Sony Corp.'s Sony Pictures Entertainment division,

parent company of the Columbia and TriStar movie studios, is expected to come in third for

the year. Universal Pictures, part of Seagram Co.'s MCA unit, will finish fourth, followed by

Viacom Inc.'s Paramount Pictures and News Corp.'s Twentieth Century Fox.

The Times of India cancelled its "Box Office" column in November 2013 because "The stakes

of filmmakers have increased so much that they are willing to go any distance to manipulate

and jack up their numbers to beat each other's records." and the Times felt they were no

longer able to provide accurate enough figures because "Films that have not reached the

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'100 crore mark but are close will insist that they have reached the `100 crore figure as they

can't resist being in the '100 crore club.'"

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1.3 Rationale behind the study

The rationale behind the study is to find out the formula for measure the success of the

films. Bollywood 100 Corer Club is the new benchmark for the success of the movies now

but old movies which were "Silver Jubilee" or the "Diamond Jubilee" were not in that list

but they are successful movies in Bollywood. Therefore, this study helps to find out the

formula of performance evaluation of highest grossing Bollywood movies.

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1.4 Objectives:-

To Study the performance evaluation of Highest Grossing Bollywood films.

To propose a new model for the analysis of successful highest grossing Bollywood

film’s based on financial revenue.

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CHAPTER-2

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METHODOLOGY

2.1 Research Type:-

This study is expletory in nature. An explore the success of Bollywood movies biased on

their total collection after considering inflation.

2.2 The Sample Unit:-

Revenue collected by top 10 movies before 2000 and after 2000 of highest grossing

Bollywood movies.

2.3 Tool for data Collection:-

The secondary data has been collected from various sources like relevant websites,

newspapers, and magazines etc.

2.4 Tool for data Analysis:-

The collected data has been analysed through the relevant statistical tools like Correlation,

Percent analysis, etc. The collected data has also been analysed in the light of financial tools

such as time value analysis etc.

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CHAPTER-3

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RESULT AND ANALYSIS

To fulfil the objectives of the study movies were classified in two categories old and new

movies or movies before year 2000 and after year 2000 which mention below in Fig 1.1 and

Fig 1.2. Top 10 New movies or Movies after year 2000 and popular old movies or movies

before year 2000 were taken for the comparison. New movies were taken from the box

office Bollywood hundred crore club whereas old movies were taken on the basis of

popularity.

In Fig 1.1 a few of old hit movies were taken from year 1940 to year 2000 on the basis of

popularity like Sholey, Kismat, Rattan, Mughal-E- Azam, Mother India, Andazz, Sangam,

Chupke-Chupke, Hum Aapke hai Kaun and Dil wale Dhulhania le jayenge. Also collected the

total revenue of these movies which they earned from release date to running period of

movies in theatres, maximum 100 weeks taken as running period and considered that the

total revenue was collected during that period.

After taken the days or weeks run of movies in the theatres, found the last date of movie

runs in theatres like Kistmat movie release date 01/01/1943 and it runs 100 weeks in

theatres, therefore the last date to run in theatres was 30/11/1944.

It is considered that total revenue was collected at the last date of the movie runs in the

theatres, therefore last date of movies runs in the theatres were taken.

Therefore, total revenue were collected by each movies converted in present value. By

considering that the total revenue were invested in gold at the last date of movies in

theatres. Price of gold for old movies or movies before year 2000 were taken yearly average

gold price and considered that total revenue collected by movie used to purchase gold at

the last date of movie runs in the theatres. Through this found the quantity of gold

purchased form the total revenue.

Gold price is appropriate regarding the reflection of inflation after reading various

literatures. Where it is proved that gold prices moves with the inflation rate, universally.

Therefore, it is considered that total revenue was invested in gold to know the present

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valuation of the total revenue collected by the old movies or movies before year 2000 with

the impact of inflation.

Then, to find the current valuation of the total revenue invested in gold. Gold current price

was taken (31st, March, 2015) and multiplied with the quantity purchased. Through this

found the current valuation of the total revenue of old movies with the impact of inflation.

Hence, it is found the revenue of old movies is much higher than the revenue of movies is

currently showing in box office Bollywood hundred crore club.

Similarly, In Fig 1.2 new movies or movies after year 2000 were taken from the box office

Bollywood hundred crore club like PK, Dhoom3, Chennai Express, 3 Idiots, Happy New Year,

Kick, Kirrish, Bang- Bang, Ek tha Tiger and Yeh jawaani hai deewani. And taken the total

reveanue collected by these movies as showing at box office site with their release date

applied the same function as with old movies. It is found that the revanue collected by these

movies were decreased as compared to the actual revenue.

Fig 1.1

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S.No. Top Movies Before 2000 Total Revenue(In Rs.) Release Date Days run

1 Kismat (1943) 1,00,00,000 01/01/1943 100 weeks

2 Rattan (1944) 1,00,00,000 01/01/1944 60 weeks

3 Mother India (1957) 4,00,00,000 14/02/1957 50 weeks

4 Mughal-E-Azam (1960) 5,00,00,000 01/01/1960 100 weeks

5 Sangam (1964) 4,00,00,000 01/01/1971 25 weeks

6 Andazz (1949) 1,00,00,000 01/01/1949 25 weeks

7 Chupke-Chupke (1975) 13,00,00,000 26/03/1975 25 weeks

8 Sholay (1975) 35,00,00,000 15/08/1975 100 weeks

9 Hum Aapke hai kaun..!(1994) 135,00,00,000 05/08/1994 100 weeks

10 Dil wale Dulhania le jayenge (1995) 122,00,00,000 19/10/1995 100 weeks

Gold Purchased

Date

Gold Purchased

PriceQuantity (in 10gm)

Gold Price as on 31st

march 2015

Net Present value

Current Valuation

(In Rs.)

30/11/1944 51.99 192344.6817 26204

Current Gold Price*Quantit

y

504,02,00,038

24/05/1945 57.46 174034.1107 26204 456,03,89,836

30/01/1958 93 430107.5269 26204 1127,05,37,634

10/12/1961 115.61 432488.5391 26204 1133,29,29,677

05/05/1971 193 207253.886 26204 543,08,80,829

05/05/1949 94.17 106190.9313 26204 278,26,27,164

28/08/1975 540 240740.7407 26204 630,83,70,370

14/07/1977 486 720164.6091 26204 1887,11,93,416

05/07/1996 4812.66 280510.1545 26204 735,04,88,088

29/07/1997 4855 251287.3326 26204 658,47,33,265Fig 1.2

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S. No. Top Movies After 2000 Total Revenue (in

Crore) Release Date Days run

1 PK (2014) 649,00,00,000 19/12/2014 21 days

2 Dhoom 3 (2013) 542,00,00,000 20/12/2013 21 days

3 Chennai Express (2013) 422,00,00,000 09/08/2013 21 days

4 3 Idiots(2009) 395,00,00,000 25/12/2009 28 days

5 Happy New Year (2014) 383,00,00,000 24/10/2014 17 days

6 Kick (2014) 377,00,00,000 25/07/2014 15 days

7 Krrish (2013) 374,00,00,000 01/11/2013 18 days

8 Bang Bang (2014) 340,00,00,000 02/10/2014 17 days

9 Ek Tha Tiger (2012) 320,00,00,000 15/08/2012 40 days

10 Yeh Jawaani Hai Deewani (2013) 311,00,00,000 31/05/2013 21 days

Gold Purchased

Date

Gold Purchased

Price

Quantity (in 10gm)

Gold Price as on 31st march 2015

Net Present

valueCurrent Valuation

07/01/2015 27161 238945.5469 26204

Current Gold

Price*Quantity

626,13,29,112

09/01/2014 28862 187790.1739 26204 492,08,53,718

29/08/2013 27913 151184.0361 26204 396,16,26,482

21/01/2010 16256 242987.2047 26204 636,72,36,713

09/11/2014 25796 148472.6314 26204 389,05,76,834

08/08/2014 28604 131799.7483 26204 345,36,80,604

18/11/2013 30051 124455.093 26204 326,12,21,257

18/10/2014 26596 127838.7727 26204 334,98,87,201

23/09/2012 31433 101803.8367 26204 266,76,67,738

20/06/2013 26869 115746.7714 26204 303,30,28,397

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On the basis of the above calculation compared the ranking of top ten Bollywood movies

which were already in hundred crore club. These ranking were changed in itself after

calculation like PK was on the top in box office Bollywood hundred crore club and after the

calculation 3 idiots was on top with more revenue as compared with PK and so on.

In Fig 1.3 were the movies which were in the top ten list of box office Bollywood hundred

crore club with their original revenue whereas, In Fig 1.4 were the same movies after the

calculation on the basis if the revenue is invested in gold. Ranking changed after the

calculation.

Fig 1.3

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Actual

Top 10 Movies In Bollywood 100 Crore Club

Ranking Name of MoviesTotal

Revenue (in Crore)

1 PK (2014) 6490000000

2 Dhoom 3 (2013) 5420000000

3 Chennai Express (2013) 4220000000

4 3 Idiots(2009) 3950000000

5 Happy New Year (2014) 3830000000

6 Kick (2014) 3770000000

7 Krrish (2013) 3740000000

8 Bang Bang (2014) 3400000000

9 Ek Tha Tiger (2012) 3200000000

10Yeh Jawaani Hai Deewani

(2013) 3110000000

According Research

Top Movies After 2000

Ranking Name of Movies Total Revenue (in Rs.)

1 3 Idiots(2009) 636,72,36,713

2 PK (2014) 626,13,29,112

3 Dhoom 3 (2013) 492,08,53,718

4 Chennai Express (2013) 396,16,26,482

5 Happy New Year (2014) 389,05,76,834

6 Kick (2014) 345,36,80,604

7 Bang Bang (2014) 334,98,87,201

8 Krrish (2013) 326,12,21,257

9 Yeh Jawaani Hai Deewani (2013) 303,30,28,397

10 Ek Tha Tiger (2012) 266,76,67,738

Fig 1.4

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On the basis of the research after taking movies from before year 2000 and after year 2000 and using the calculation that revenue collected by movies was invested in gold and through it found the revised revenue. And According to the revised revenue ranked the movies and found that still movies which are not in the list of box office Bollywood hundred crore club like Sholey, Mother India, Mughal-E-Aazam, Hum Aapke hai Kaun and Dil Wale dulhania le jayenge are top on the list and movies which was on the top in the list of Bollywood hundred crore club Pk is on the Eight position that shows the impact of content, quality and direction in the movies. Therefore, measuring the success of movies on the basis of their total revenue is not the valid tool.

According to this Research Sholey is the highest grossing Bollywood movie on the basis of total revised revenue with the 1887 crore approx.

In Fig 1.5, ranked all twenty movies which were taken in the study ten movies before year 2000 and ten movies after year 2000 according to their revised revenue or current valuation of their total revenue

Fig 1.5

Top 20 Movies According Research

Ranking Movie Name Amount (In.Cr)

1 Sholay (1975) 1887

2 Mughal-E-Azam (1960) 1133

3 Mother India (1957) 1127

4 Hum Aapke hai kaun..!(1994) 735

5 Dil wale Dulhania le jayenge (1995) 658

6 3 Idiots(2009) 637

7 Chupke-Chupke (1975) 630

8 PK (2014) 626

9 Sangam (1964) 543

10 Kismat (1943) 504

11 Dhoom 3 (2013) 492

12 Rattan (1944) 456

13 Chennai Epress (2013) 396

14 Happy New Year (2014) 389

15 Kick (2014) 345

16 Bang Bang (2014) 334

17 Krrish (2013) 326

18 Yeh Jawaani Hai Deewani (2013) 303

19 Andazz (1949) 278

20 Ek Tha Tiger (2012) 266

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Comparison between Box Office top 5 and according to research top five movies:-

Top 5 Movies According Box Office

S.No. Top Movies After 2000 Total Revenue (in Crore)

1 PK (2014) 6490000000

2 Dhoom 3 (2013) 5420000000

3 Chennai Express (2013) 4220000000

4 3 Idiots(2009) 3950000000

5 Happy New Year (2014) 3830000000

Top 5 Movies According Research

Ranking Movie Name Amount (In.Cr)

1 Sholay (1975) 1887

2 Mughal-E-Azam (1960) 1133

3 Mother India (1957) 1127

4 Hum Aapke hai kaun..!(1994) 735

5 Dil wale Dulhania le jayenge (1995) 658

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CHAPTER-4

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CONCLUSION AND SUGGESTION

4.1 CONCLUSION

Bollywood 100 Corer Club is not the appropriate benchmark to measure the success old hit

movies which were not in this club were also successful movies. If we consider the revenue

collection is the base for calculating the success of movies then we need to find the current

valuation of the total revenue which is collected by movies like one method I have applied in

my research.

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4.2 SUGGESTION

Above study revel that really revenue collection is not the correct criteria to consider the

success of movies. Until or unless it is consider Time Value of Money factor. Therefore, this

study recommended to movies director, reviewers, procedures and movie analysis.

It is a kind of analysis which reviled that content and quality of movie are more important

that old movies are heart touching movies very strong in form of story and direction.

In present scenario this is also highlighted through this research the success of movie in

present scenario is the game of marketing gamic but not the quality and content.

In present scenario viewers are not happy by spending 200 rs to 500 rs on one movie by

going in multiplexes and found that overall movie was not good and these process is also

increasing business of piracy.

These study reviled this is a suggestion to all movie reviews they must focus on content,

quality and direction rather than marketing structure. The success of old movies indicate

that if a movie is good in terms of content, quality and direction movie itself create its

market and generate revenue sholey, Hum Aapke hai Kaun are the great examples. These

two movies at initial stage were not successful on the box office collection but later on

because of very good content, quality and direction automatic created the market through

word of mouth publicity and create the history.

In a present scenario the movie content are very poor and through the marketing create the

hype and collect the revenue in first week this type of marketing strategy are not ethical.

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4.3LIMITATION

Gold Prices is the only factor was taken into consideration in the study.

Only few Bollywood movies were taken into the consideration for the calculation.

The data is entirely based on secondary data.

4.4 SCOPE

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Any other factor can be used as Gold factor like Capital Gain Index etc.

This study can be analysed in light of many other financial tools.

This study can be applied for many other Bollywood and Hollywood movies.

REFERENCE-

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Carmody. L & Graydon. M (2009), US, “Gold Supported amid Inflation Concerns”

http://search.proquest.com/docview/444003913?accountid=135227

Tufail, Saira, Batool, Sadia (The Lahore Journal of Economics) “An Analysis of the

Relationship between Inflation and Gold Prices: Evidence from Pakistan” The Lahore

Journal of Economics 18.2 (Winter 2013): 1-35.

Dempster, Natalie; Artigas, Juan Carlos(Fall 2010) “Gold: Inflation Hedge and Long-Term

Strategic Asset” The Journal of Wealth Management 13.2 : 69-75,8.

Money Marketing (Nov 10, 2005): 12 “Gold has mettle as indicator of inflation”

http://search.proquest.com/docview/217336320?accountid=135227

Shumsky and Tayana (2011) “Gold Falls On Easing Inflation Fears” Wall Street

Journal (Online) [New York, N.Y] 23 June 2011.

Sussan Dolatshahi (2010) “The Impact of product placement on firms' revenue”

Concordia University, Montreal, Quebec, Canada

Bannon & Lisa (1995) the wall street journal at the movies: Revenue is up, ticket

sales off Bannon, Lisa. Wall Street Journal, Eastern edition [New York, N.Y] 29 Dec

1995: B1.

Worthington, A.C. and M. Pahlavani (2007): Gold Investment as an Inflationary

Hedge: Cointegration Evidence with Allowance for Endogenous Structural Breaks.

Applied Financial Economics Letters, 3(4), 259-262.

(Mahdavi and Zhou, 1997) “Gold and Inflation Concerns”

http://search.proquest.com/docview/444003913?accountid=135227

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The Times of India(2013) “Box Office Bollywood hundred crore club”

http://timesofindia.co.in

WEBLIOGRAPHY

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http://in.investing.com

http://www.miniwebtool.com/leap-years-list

www.wikipedia.com.

http://www.boxofficeindia.com/

http://www.hindustantimes.com

http://jaipurliteraturefestival.org

http://www.miniwebtool.com/leap-years list/?start_year=1900&end_year=2020

http://pkboxofficecollections.com/2014/pk-vs-happy-new-year-day-wise-collection-comparison.html

http://shodhganga.inflibnet.ac.in/bitstream/10603/4319/9/09_chapter%203.pdf

http://www.imdb.com/title/tt2372222/

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