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MingleMilky juice +medicated

By:Mohammed ZeeshanAhsan KhanFarshad Idress Hafiz Bilal

Company Name M & MBusiness TypeManufacturer. (B-to-C)Shop AddressDHA , GULSHAN, NORTH NAZIMABADYear Established 2015

Contact numbersPhone: 02136464360-6Fax: 02136483674COMPANY DESCRIPTIONWe are the first to introduce the concept of providing the MILKY JUICE + MEDICATED in the market. It is full of energy and providing the freshest moments when the customer drinks it.MINGLE is going to establish itself as a leading dairy drink in the market which makes people fresh in the comparisons of other drinks. We will start our business in the heart of Pakistan, Karachi having shops in DHA , GULSHAN, NORTH NAZIMABADMISSION STATEMENT

MINGLE strategy involves providing for its customers with the best possible experience of having milky juice + medicated like never before, and to create fruitful relationships with them by delivering the products at the supreme quality as per our promise, this will be accomplished by providing our customers with the best and the freshest possible Dairy productsSITUATION ANALYSISINDUSTRIAL ANALYSIS:

The soft drinks market in Pakistan enjoyed dynamic growth over the review period in both volume and current value terms. Juices and Carbonated drinks have become part of the culture in Pakistan and multinational companies have maintained their standards over the years to provide consumers with high quality drinks. Off-trade sales are higher than those of the on-trade but both achieved strong growth over the review period.

COMPETITIVE ANALYSIS:In formulating business strategy, owner must consider the strategies of the products competitors. Carbonated drinks, juices and lassi are fall in the category of competitors of MILKY JUICE+MEDICATED. Indirect competitors:There is no direct competition with carbonated drinks and juices. Like COCA COLA, PEPSI, PAKCOLA, NESTLE JUICES etc.They all are indirect competitors.Direct Competitors:MONOPOLY CUSTOMER ANALYSIS:

MINGLE is to satisfy the consumers needs. We are able to provide MILKY JUICE+MEDICATED for many different target markets including, people of all ages, genders, races, etc. it is able to sell to a diverse Karachi population.In todays society, people are looking to lead better, healthier lives; it is rich in calories and has low fats with the great taste.MILKY JUICE+MEDICATED will be purchased by all the different classes, but mainly by the lower and middle class citizens, because they have money to spend on these type of items.6

S.W.O.TUnique product.No direct competitor.The drink is highly nutritional.It is part of Pakistan culture.

S.W.O.T

We have less market share.Limited resources.Risk is high due to new product.S.W.O.T

It is good for health so we have opportunity to capture customer attention.We have opportunity to extend our product all over Pakistan.S.W.O.TUncertainty of future.The entrance of competing companies like Nestle, Engro foods and Olper's Milk that offer a number of dairy products, they could bring out the same product like ours..MARKETING STRATEGIESTARGET MARKET AND SEGMENTATIONMarket Segmentation:

Demographic:Age: Above 5 yearsGender: Male & FemaleIncome: 25000Occupation: AnyPsychographic:Social class: Upper class and Middle classAny lifestyles and personality. Geographical:City: Karachi.Areas: DHA , GULSHAN, NORTH NAZIMABAD

Behavioral:

MINGLE is recognized as a quality drink and therefore people drink it without any hesitation whenever they are thirsty or otherwise.

Occasion:Regular Occasion, Special Occasion, Holidays and Seasonal Occasions.

Benefit:Taste and quality is specialty of our product. And also our product is good for health. PRODUCT LIFE CYCLE OF MINGLE

The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of the product

It is important for us to understand and formulate appropriate strategies for each stage

Introduction Stage Of MINGLEIn the Introduction stage, MINGLE is launched and initially promote. Efforts are made for creating its awareness in the market, inducing trial of the product. The costs is high, sales volume is low.Growth Stage Of MINGLE In the growth stage MINGLE will experience rapid increase in sales volume and its competition began to increase. People got more awareness about MINGLE and the increase in the competition leads it to decrease prices.Maturity Stage Of MINGLE When MILKY JUICE will in the Maturity stage. The marginal costs of it will low in this stage, sales volume will at the peak and most of the market will covered. There will be increase in competitors which will enter in the market. MINGLE differentiation and features diversification will emphasize to maintain and increase market share.Decline StageThis is the stage in which sales of the product begin to fall. Either everyone that wants to has bought the product or new, more innovative products have been created that replaces that product. The only way to increase sales during this period is to cut the cost of the product.Marketing Mix of MINGLE:Marketing decisions generally fall into the following controllable categories:

ProductPricePlace (distribution)Promotion

ELECTRONIC MEDIAWe advertise through private T.V channels between the shows at night time duration. This advertisement is at least 3 to 4 months.The product slogan is DRINK FOR HEALTH. Is the frequent announcement on televisions and billboards in order to be remembrance of the product.

PRINT MEDIAThe two most common print media are newspapers and magazines, but print media also include billboards. Print media is important because it can reach such a large audience. We advertise through news papers, at least 2 month duration.NEWS PAPERSWhen deciding upon a newspaper in which to advertise, there are three physical criteria to consider:DISTRIBUTIONSIZEAUDIENCEMAGAZINES Audiences can be reached by placing ads in magazines which have all defined geographic, demographic, or lifestyle focus.17

COST OF PRODUCTArtificial Flavor +FRESH FRUIT 08 Milk 10Sugar 08 Ice 05 Total Cost 31Profit 04

Rs: 35 per pack of MINGLE juice MINGLE is a unique dairy product, which is going to be launched first time in Karachi. Basically MILKY JUICE+MEDICATED is a cool pleasant dairy drink that is filled with freshness of soda and combined with the richness of milk. It is highly nutritional, hygienic and has a great taste. Thats why we called it:CONCLUSION

It is very taste and unique. Packaging is very attractive and easily hand carry In my point of view its very famous in future Its very delicious taste and innovated features.I love this MILKY flavor.

POSITIVE COMMENTS