Millwork Shops Can Find New ProductsTo Offer Builders and Homeowners

Local Marketing of Wood Products Grant Project

Harry WattNC State University

Wood Products Extension

February 2011

Discrimination Policy Notice

The work upon which this project is based was funded in whole or in part through a grant awarded by the Wood Education and Resource Center, Northeastern Area State and Private Forestry, U.S. Forest Service. In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. (Not all prohibited bases apply to all programs.) To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

Wood Products for Every Purpose-Cupolas

• Cupolas

• Vents 24/7

• Adds Style

• Lots of Design Options

Cupolas

• Simple Product for Most Shops

• High Margin Item to Resale

• “Green” Environmental Product

Exterior-Gutters

• Can Make Wooden Gutters With Metal Inserts or Solid Western Red Cedar

• Several Species Locally Are Somewhat Decay Resistant-Locust & Cypress

Exterior Products-Louvers

• Simple Lumber Product

• Uses Lots of “Shorts & Narrows”

• Lots of Style Options

• Suitable in Most Home Style

Exterior Products-Trim• Lots of Style Options for Straight Lumber-a “Chop and a Rip” = Easy to Manufacture

• Lots of Available Carvings and Components to Buy to Add Style

Exterior-Wall Shingles

• Fits Lots of Home Styles

• Low Maintenance Compared to Most Siding Options

• Can Have Economical Material Costs

Cypress Wall

Shingles

Exterior-Wall Shingles

•Local Wood Species-White Oak, Cypress

•Thicknesses of 3/8” and ½” Work Well From 4/4 and 5/4” Lumber

•Length and Widths Can Vary For Style

Exterior-Bark Siding

• Common in 1930’s In WNC With Chestnut

• Yellow Poplar a Modern Replacement With 75 Years of History of Good Service

Exterior-Bark Siding

• Rustic Look• Low Maintenance• Growing in Popularity • Good Marketing

Needed to Grow Market

Exterior-Poplar Bark

• Commercial & Residential Usages

• Provides Jobs to Local

• “Hunters & Gatherers”

Exterior-Lumber Siding

• Familiar Products

• Horizontal and Vertical Siding Directions

• Can Use Square Edges or Moulded Edge Patterns

Exterior-Stairs & Railings

• Two Story Homes• Good With Porches• Helps to Have Roof Overhangs in Designs

Exterior-Entry Doors

• May Be the Key Element in a Home Design

• Lots of Opportunity to Combine With Glass for Unique Designs

Exterior-Garage Doors

Useful in Mountain West & Rustic Styles

Exterior-Porches

• Simple Straight Wood Designs Satisfy Most Jobs• Poles Work Well in Rustic Designs

Windows

• Can Go Beyond Specifying Standard Windows

• Lots of Customization Options While Using Standard Windows

• Lots of Customization Options By Using Stained Glass

Exterior-Shutters

• Popular With Home Owner, Who Even Attach Non-Working Plastic Shutters to Homes!

• Lots of Wood Species to Choose From

• Lots of Style Options = Lots of Room for Customers to Pick What Suits Them

Exterior-Wooden Decks

• Recent Issues Over Wood Treatments

• Decks Vary in Exposure to Elements

• Eastern Red Cedar Could Be Used With Porches and Overhanging Roofs = Market Opportunity for Manufacturer and Designer Wanting New Products

Exterior-Structural Elements

• Timber Frame Very Popular in Mountains

• Can Grow Market By Offering Garages, Entertainment Buildings

• Great Opportunity in Lower Price Point Homes Using Smaller Timbers and Splines

Exterior-Timbers

• Can Purchase or Make Assembled Trusses for Builders to Sit Atop 2x6” Walls for Quick Timber Frame Elements

• Can Easily Use Timbers on Porches and Roof Overhangs

Exterior-Timbers-Stand Alone Structures

Lots of Small Timber Frames to Sell

Example Recreation Building in Germany

Exterior-Logs

• Lots of Design Options-Round Logs, Square Logs

• Opportunity to Grow Markets By Adding Elements of Log Design in Hybird Homes, Like Example Followed by Timber Framers

• Engineered Logs Offers Some Superior Working Properties Over Natural Logs

Interior-Wall Paneling

• Lots of Design Options– Horizontal or Vertical– Flat Boards or Patterns– Wide Range of Suitable Species– Wide Range of Stains and Paints– Most Shops Can Produce Paneling Products

Interior-Flooring

• Offers Lots of Options for Species, Grades, Patterns• Trend is for Getting Beyond Standard 2-1/4” Wide

Installing hardwood flooring over radiant heat piping

Interior-Trim (Mouldings)

• Casings for Doors and Windows• Base Mouldings at Floor• Crown Mouldings at Ceiling• Can Use for Great Ceilings

Interiors-Fireplace Mantels

• Lumber and Plywood Styles Available

• Lots of Style Options

• Can Incorporate Energy Savings Devices

• Can Add Designs With Other Materials, Like Tiles

Interior-Built In’s

• Built In Seating Is Popular With Clients

• Offers Hidden Storage

• Can Showcase Wood Species That Are Affordable

Interiors-Open Bookcases and Storage Units

• We Have Dimension Manufacturers That Can Supply Glued Panels, Machined and Ready to Assemble

• Lots of Opportunity for Modular Construction to Set Up a Product Line

Interiors-Wine Racks & Cellars• Market Needs Barely

Touched At This Time

• Should Be A Question to Ask Homeowner “Do You Want to Put In Wine Racking or a Wine Cellar” , or “Is Wine One of Your Passions”?

Interiors-Shutters

• Needed for Privacy with “Close Neighbors” in Modern HER Developments

• Lots of Wood Species Available for Stained Shutters As Well As Painted Shutters

Interiors-Cabinets

• Key Interior Wood Product in Most Homes

• Industry Has Done Well Meeting the Need for “Custom” With Standard Products

• 3-D Software Is a Key Driver for Cabinet Market Growth and Can Be Used In Other Home Areas

Interiors-Kitchen Cabinets

• Vast Majority Are Stock Sized Cabinets

• Most Now Use Paper Interiors and Only Finish Doors and Face Frames

• Good Marketing for Local Cabinetmakers to Offer “Good/Better/Best” Quality Lines

Interiors-Cabinets for Garage• Melamine is

Most Popular Choice

• Product Line Usually Limited to About 20 Items in a Modular Construction Design

Interiors-Bathrooms

• Can Go Far Beyond the Vanity

• Really Pays to Develop a Product Line

Interiors-Closets

• High Growth Segment

• Most Are Melamine

• Opportunity for Wood Stain Finishes in Furniture Grade Finish Quality

Interiors-Entertainment Units

• Storage for Audio/Video Equipment

• Wet Bars Are Popular

Interiors-Flooring

• Almost Unlimited Options-– Species– Patterns– Finishes– Arrangements

• Three Styles-Strip, Plank, Parquet

• Two Types-Solid, Engineered

Interiors-Furniture

• All Areas of the Home Need Furniture!– Dining Room– Bed Room– Entertainment Centers– Display Units– Storage Units– Home Office– Custom Artistic Pieces

Miscellaneous-Children’s Outdoor Playhouses

Miscellaneous-Outdoor Storage and Work Buildings

• Design With Elements of Main House

• Outdoor Garages and Car Sheds