milestone 3 - presentation
TRANSCRIPT
"A Night Out" is an app that helps facilitate groups of friends to meet and network with other groups of friends, for a night out.
With our user-friendly and innovative app, individuals can meet within the safety of a group, creating a potential for new friendships and relationships.
Our Team
Peter Shleykher: Design
Joseph Franzese: Creative and Management (Ag LLC)Kevin Kimick: Creative
and Management (Ag LLC)
Cristian Rivera: Registered Apple Developer
Solutions
1. Safety● Physical - "Safety in Numbers"● Online - Dropigee security
2. Dating Taboo● We are changing the conversation
3. The Reality● Singles look to engage in groups
Market
18-20 - College House Parties + Non-Alcoholic Events
21-35 = CORE MARKET● 600,000 college students in NYC alone
Singles in this age range, especially college students, will be the focus of the app seeing as how this range would be the ones who would enjoy "a night out." The possibilities are endless.
Financials
Member investment = Time
Server fees, Dropigee.com = $400/month
Optimal Marketing Budget = $6000/month
Our Ask = Not that much● Low Risk, High Reward
Marketing Strategy
Advantage: 8 different colleges attended between 4
Social Media - Twitter, Facebook, Instagram, Tumblr
College promotion
Bar / Restaurant / Club / Sporting Event / Party
LAUNCH PARTY!!