A Personal Guide to Professional Career Goals

By:

Leona Davis-Brown

A Career Path in Content Management

Specifically designed for a Position in a Start-Up Company

Personal Mission StatementI will use my acquired education to implement a strong foundation of knowledge and theory elements into my content manager position. I will graduate with my MA in Communications and help navigate the start-up company I work for toward solid stability. I will obtain the title of Director of Website Content and oversee all aspects of written content, website marketing and best practice trends in the field of Communications.

Action Plan

Enroll in the Masters of Communication program

Actively apply learnings to work

Brand company through social media

Monitor new technological trends

Be innovative and creative to compete with web design companies

Strategies & TacticsStrategies• Take relevant classes that will educate me on

current Communication and Marketing best practices

• Read articles and class resources to fully understand the process of creating a successful marketing campaign

• Break-up big task and write out a "to do" list

• Take ownership of assignments and make good use of time

• Target popular local businesses that do not have a website as potential clients

Tactics• Attend business building meetings around town

• Use social media as a platform to brand my company

• Follow-up with potential clients

• Research competitor’s services and prices

• Explain to every business owner the imperative nature of having a web presence for their overall success

Community Involvement for Career Goals

Albuquerque Kiwanis

• Attend meetings and mingle with the officers of the group.

• Enroll to be a speaker at one of the meetings.

• Proactively ask members if they need a website, a redesigned website or a social media coordinator.

• Get as many business cards as possible and follow-up to see if they are interested in moving forward with creating a website or social media presence for their company.

Sandoval County Business Builders

• Attend bi-weekly meetings.

• Let new members know that my company currently runs the SCBB website.

• Proactively ask members if they need a website, a redesigned website or a social media coordinator.

• Get as many business cards as possible and follow-up to see if they are interested in moving forward with creating a website or a social media presence for their company.

Expert Mentors for Career Aspirations

My MentorsCurrent Boss of Sagedread Designs • Answers all questions I have about the

business.

• Allows me to make executive business decisions without supervision.

• Defers to me on business growth ideas.

• Relies on me to be productive in my position and looks at me as a partner.

Delta Sigma Theta Sorority, Inc• Seek out members in the same work

industry.

• Ask questions, listen and take sound advice.

• Continue to support community projects sponsored by my sorority.

• Help young females see that career goals can be achieved. Not only will my sorority supply many mentors for me I will be one as well.

Role Models Guiding Career Aspirations

Role Models

Oprah Winfrey• Get inspiration from the success of

another African-American female.

• Research the business savviness of this media mogul.

• Read Winfrey’s quotes to stay inspired and continue to be upwardly mobile.

Steve Jobs• Get inspired by Job’s start-up company

and know that my company has the same potential.

• Read Job’s quotes to stay inspired and motivated to work towards my company’s success.

• Understand that innovation always shapes new trends.

Current Educational Resource

• Use acquired knowledge from my BA in Mass Communications

• Sign up with the career development center at SNHU

• Complete all classes to obtain a MA in Communications

• Converse with academic advisors for more resources and projects that are beneficial to my major and career goals

• Attend college webinars and participate in the social media community

Scholarly Platform used to Achieve Goals

Goals

Obtain a MA in Communications

Apply marketing and communications information to current position

Systemize current business so that daily transactions and new projects are easy to maintain and track

Secure financial stability by growing current business through conducting successful marketing campaigns

My Career Path

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