mike ferry script book

7/18/2019 Mike Ferry Script Book

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THE SUCCESS CENTER

Script Book


http://slidepdf.com/reader/full/mike-ferry-script-book 3/108REVISION 060309 ★COLDWELL BANKER PREFERRED ★


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Source: Mike Ferry


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Outgoing Referral Script - with COI

1. Hi this is ______________________. This is a business call.., do you have

a moment for me?

2. (If you feel awkward, you can say... I apologize for not telling you this

before or I can’t believe I haven’t told you about this before...)

3. As you know or (Are you aware) that I work for Coldwell Banker Preferred

as a sales associate. Are you also aware that I can actually help people

all over the country buy and sell real estate? (repeat and approve their

response)

4. You may wonder how I can do that... I act as a consultant to help people

find the right agent with the qualifications that someone might need. Why

leave it up to chance to get a good agent when we can select the best agent

for the job.

5. And I was wondering who you know that might be considering buying or

selling a piece of real estate in the near future? (repeat and approve their

answer)

6. Can you think of anyone at work or in your neighborhood or how about

your family that may need my services at this time.

7. Would you mind if I give them a call? What is the best way to reach them?

8. By the way, when do you plan on moving?

9. Remind me again, where do work? (repeat and approve) About how many

employees does your company have?



10. Oh my gosh, you are not going to believe this, Coldwell Banker Preferred

offers this great employee benefit to companies just like yours. As a matter

of fact, we provide this service to companies as large as GlaxoSmith Kline

and as small as Cabrini College. What we do is offer discounts in mortgage,real estate, insurance and various other real estate related services. Does

your company offer these types of benefits, at this time.? (They don’t

you’re kidding)

11. Do you work closely with any decision makers in the company, or perhaps

the HR director? (You do? That’s great).

12. I would love the opportunity to introduce them to our great employee

benefit. The best part about this program is it cost the company verylittle and everyone wins. The company provided great information to the

employees... employees get discounts and we get business. Everyone wins.

How can I reach your contact? Or... Would you be so kind as to introduce

me to your contact? TO get started you can go on our Preferred Moves

website to see what I am talking about. PreferredMoves.com

13. Thank you for taking the time to speak with me. I will follow up with you

by _________________________.

14.



Questions:

How can you help in other parts of the country?

That’s a great question. From start to finish I act as a consultant to help the

client choose the right agent for the job. I then follow the transaction to make

sure the client is happy and if anytime the client is dissatisfied I can select a new

agent. I begin by spending a few minutes interviewing the client to see what

kind of agent he/she is looking for, price range and location of the home so we

can select the an expert who meet their parameters.Why not have an agent specifically selected who will get the job done.



Source: Mike Ferry

mike ferry script book

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