handle buyers in multiple offer situations with the mike ferry organization

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As the housing market continues to rebound, real estate agents may start finding themselves with a unique situation: would-be homeowners in love with more than one home. How you handle it can make or break your earning potential. Brandi Furlan, a coach/trainer with the Mike Ferry Organization is going to offer you tips and strategies on how you can get more offers accepted in multiple offer situations. In 30 minutes, she’ll share tips and strategies on: • The consultation • Setting Expectations • Sense of Urgency • Structuring the Offer The Mike Ferry Organization has been providing leading real estate training and coaching for more than 35 years and is a partner of Cole Realty Resource. If you're a real estate agent who is looking to take your prospecting efforts to new heights in 2013.

TRANSCRIPT

Page 1: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization
Page 2: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Lora UllerichDigital Media Specialist

[email protected]

Session Framework

Brandi FurlanCoach/Trainer

The Mike Ferry Organization

Page 3: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Brandi:• Mike Ferry Coach for 4 years. • Coaching several top producing

teams across the country.• 16 years experience as a licensed

real estate agent and broker/owner.

Page 4: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

• North America’s Leading Real Estate Coaching and Training Organization

Page 5: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Background•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for:

•Telemarketing•Debt collection •Law enforcement

•Today, web-based lead gen for real estate agents.

Jack Cole

Page 6: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Today’s objective is to offer tips for more offers accepted in multiple offer situations including:

• Consultation• Setting expectations• Creating urgency• Structuring the strongest offer

Page 7: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

• Highly motivated and serious• You are in more control• See you as the professional

Benefits of a Buyer Consultation

Page 8: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Setting Expectations

What to expect:

In the market

The showing process

Page 9: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Time is of the essence:• Availability?• Time frame to buy?

Creating Urgency

Page 10: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

• Educate them• Keep it simple• Preventing buyer’s

remorse

Structuring the Offer

Page 11: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

If you were to apply any or all of these points…Could you have better control of your buyer

business?Find 1 extra buyer sale…2 extra

buyer sales?What is your average commission? How much would that mean to you?

Summary

Page 12: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

Manage your time more effectivelyConverting more leads to appointmentsSet up effective buyer consultationsHow to show buyers more efficientlyIntense lead follow-up systemPut more buyers under contractGoal setting and so much more!!!

$1170/6 months

Buyer Training Program

Page 13: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

• Weekly 45 Minute intense training with a Mike Ferry coach.

• Buyer scripts and forms. • Recorded Calls and Notes emailed to your weekly. • Direct email access to get your questions answered.• Access to strong role play and accountability partners. • Next session starts February 5, 2013

$195/Month

Buyer Training Program

Page 14: Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

BUYER TRAINING PROGRAM•Do you want more?

•Email: [email protected]

•Call 800-448-0647 ext 5324

Thank You!